A terrific book Richard Koch, The 80/20 Principle. One of the best marketing books every written Richard Petrie, Speed Marketing

Transcription

1 A terrific book Richard Koch, The 80/20 Principle One of the best marketing books every written Richard Petrie, Speed Marketing Fabulous! Dr Ivan Misner, Founder BNI Easily the most valuable of 400+ books on marketing and sales I ve read Rob Tyson, The Tyson Report

2 HOW TO ASK QUESTIONS

3 HOW TO ASK QUESTIONS

4 How To Create A Weekly Flow of Leads 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A (support@leadsology.guru) 9. Like to talk about your Marketing?:

5 CORE MESSAGE To enjoy greater lifestyle choice as well as the fulfilment that comes from serving more people you must become a master of Lead Generation

6 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

7 THE HONEY POT: Marketing vs Selling

8 THE HONEY POT: Marketing vs Selling

9 THE HONEY POT: Marketing vs Selling

10 THE HONEY POT: Marketing vs Selling

11 Leadsology Defined

12 Leadsology Defined Leadsology Systematically generating a flow of high quality, inbound, new client enquiries

13 Leadsology Defined Leadsology Systematically generating a flow of high quality, inbound, new client enquiries

14 Leadsology Defined Systematically = predictability High quality = efficiency and fulfilment Inbound = no selling, networking, cold calling, bulk direct mail or expensive advertising

15 WHY

16 WHY

17 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

18 LIST OF SYMPTOMS FOR PEOPLE WHO DON'T HAVE LEADSOLOGY SYSTEMS IN PLACE ANXIETY Lying awake at night wondering where the next client is going to come from stress around paying bills 1 2 A KNOWING Like a belief but deeper, you know you are destined to be more successful if only you could figure it out RESTRICTED CHOICES Where you live, the type of house, better education for your kids, supporting your partner 3 4 ONBOARDING THE WRONG CLIENTS You know they are not a fit but you need the money so you take them on we ve all done it and we ve all lived to regret it LOWER SELF ESTEEM Rarely spoken about, feel less than admired by a partner or family or friends 5 6 KEEPING CLIENTS WHO AREN T A FIT Non-implementers but you don t want to set them free because you need the money RESENTMENT Others with a lower quality service appear to be doing better than you 10 service trapped in 2 marketing 7

19 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

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21 Transformational Measurable Faster

22 Need Money Timing

23 Benefit Rich Different Specific

24 Reach R.O.I Response

25 Scalable Enjoyable Profitable

26 Direct Nurture Calendar

27 Revenue Profit Satisfaction

28 Values Vision Personality

29 Segmented Automated Delegated

30 Plan Review Mentor

31 Plan Review Mentor Segmented Automated Delegated Values Vision Personality Transformational Measurable Faster Need Money Timing Benefit Rich Different Specific Revenue Profit Satisfaction Direct Nurture Calendar Reach R.O.I Response Scalable Enjoyable Profitable

32 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

33 Benefit Rich Different Specific

34 SWEET SPOT

35 MARKETING MADE SIMPLE Ideal Client Aware of their need Has the money Timing is perfect

36 MARKETING MADE SIMPLE Marketing Message Benefit Rich Specific Different

37 MESSAGE YOUR MAGIC

38 MESSAGE: CASE STUDY Before We create POS for QSRs After We increase the sales and profit in QSRs by 25% within 90 days guaranteed I have 3 new people starting in next 6 weeks and have increased turnover by more than 50% in the last year and I can t handle any more leads which is a quality problem to have! Christina Force Consultant Trainer Coach

39 MESSAGE: CASE STUDY Before Leadership, high performing teams, organizational dynamics, strategy, planning, human resources, business case development, engagement, organizational change, transition planning, executive coaching, culture development, operational reviews, business process improvements After I show leaders how to lift measurable productivity by 25% in just eight weeks Christina Force Consultant Trainer Coach

40 MESSAGE: CASE STUDY Before Qualitative and quantitative market research After We grow your market share through guaranteed consumer customized taste preference Christina Force Consultant Trainer Coach

41 MESSAGE: CASE STUDY Christina Force Consultant Trainer Coach

42 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

43 The Coco Effect

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50 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

51 MESSAGE YOUR MAGIC Message Testimonials Guarantees LinkedIn Reports Book Talk Diagnostic Interview Core Service Back End

52 MESSAGE YOUR MAGIC

53 MESSAGE YOUR MAGIC Message Testimonials Guarantees LinkedIn Reports Book Talk Diagnostic Interview Core Service Back End

54 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

55 Your Audience The Seekers 3% The Wanderers 85% The Explorers 12%

56 Conclusions You need multiple EMAs to satisfy The Explorers You need different EMAs for cold, warm and hot traffic With only one EMA, even a great one, you are under performing by as much as 80% Even with The Seekers you will gain more clients with more EMAs because you have more Mediums through which Ideal Clients can find you

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58 Results Within two weeks of working with Tom my mind started to boggle with the potential to help so many more people in much less time, and to generate many multiples of income compared to what I had done in the past Prior to working with Tom I was generating six figures but almost killing myself doing it I m now having more fun, generating 500% more revenue and helping more people in less time than I ever thought possible Because of this, I am about to leave for a two month round-the-world holiday. Thank you Tom for everything Christina Force Consultant Trainer Coach

59 Results Prior to working with Tom Poland I was working hours a week and I had only one afternoon off work on the weekends. Now a typical work week for me is about three days. Our profit has tripled and so I m making a lot more money out of what I m doing. Tom s help was priceless. I couldn t put a price on where working with him has taken me from and where I am now. Dianne Bussey FACT Consulting

60 Results Since I started working with Tom Poland my earnings have more than doubled and I m ahead of my target again this year. I ve gone from having 4 weeks holiday per year to 13 weeks. I credit these achievements to my commitment to working with Tom. If you have a service or ideas that you market for a living then it s likely that working with Tom will be the best investment you ll ever make. Warren Storm Storm Advisory

61 Action List 1. Get yourself a Mentor 2. Niche your Magic 3. Figure out your Market 4. Craft your Message 5. Identify your Mediums 6. Create your Marketing Assets (EMAs included) 7. Set up your Marketing Calendar

62 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

63 QUESTIONS

64 AGENDA 1. The Honey Pot: Marketing re-defined 2. Seven symptoms of needing more effective Marketing 3. The Leadsology Model: the ten part overview of an effective marketing framework 4. Your Message: how to create cut through and generate an inquiry 5. The Coco Effect: eliminating competitors and increasing desirability 6. The Waterfall: how to cascade your Message through your Market 7. Seekers vs Explorers: how to 5X your conversion rates 8. Q&A 9. Like to talk about your Marketing?:

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66 Or QUESTIONS