MASTERING FACEBOOK MARKETING BOOTCAMP 2017

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1 MALAYSIAN INTERNATIONAL CHAMBER OF COMMERCE AND INDUSTSRY (CO. NO:16841-V) And MALAYSIAN EXPORT ACADEMY (PSMB Registered Class A-Training Provider No: 1804) Presents MASTERING FACEBOOK MARKETING BOOTCAMP 2017 (Practical Sessions and Experiential Learning on Facebook Marketing) 14 & 15 June 2017, Wed & Thurs, 9.00 am 5.00 pm, Empire Hotel Subang Introduction Are you struggling to generate leads (and exposure) for your online or offline business? This program will cover a more comprehensive Facebook marketing to take your presence on Facebook to the next level. The course also allows you to harness the power of proven Facebook targeting strategies to build your fan base, engage with your community, generate leads and make more sales. Course Objectives WHO SHOULD ATTEND? Have and in depth knowledge and understanding of marketing on Facebook. Implement different Facebook marketing strategies to grow the page, get engagement and convert fans into buyers. Learn how to maximize the potential the Facebook ad platform has to offer. Master Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook ads. Get to know the hints, the tricks and tips to make Facebook works for your business! Small Business Owners Corporate Marketers Public Relations Directors and Managers Marketing Directors and Managers Internet Marketing Managers Events Marketing Managers Product Marketing Managers VP of Marketing/CMO Social Media Coordinators Social Media Managers Website/Community Managers IT Managers

2 LEARNING OUTCOMES Have and in depth knowledge and understanding of marketing on Facebook. Implement different Facebook marketing strategies to grow the page, get engagement and convert fans into buyers. Learn how to maximize the potential the Facebook ad platform has to offer. Master Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook ads. Get to know the hints, the tricks and tips to make Facebook works for your business! COURSE OUTLINE 1. THE CURRENT STATE Global & Malaysia Statistics Facebook trends & features 2017 o Messenger bots o Different type of videos o Others Group activity Business Application 2. CREATE YOUR FACEBOOK PAGE LIKE A PRO Business Page Creation o Get started o Category Type of page o Claim your page name o Getting free & creative cover photo o Tools & Inspirations Page setting and CTA buttons Page Optimization Group activity Start creating your page now 3. FACEBOOK POST OPTIONS Share a Photo or Video on FacebookPhoto o Photo o Video o Album o Slideshow o Carousel o Canvas

3 Advertise your business Get sign ups Help people find your business Get phone calls Get messages Create an event Create an offer Create a product Write a note 4. FACEBOOK CONTENT STRATEGY Content Pillars Wall Posts Types Wall Posts Ideas Native Publishing Tool Free online graphic tools turning non-designer into a designer! Free online video editor Inspiration tolls Create stunning social media posts in seconds with templates Discover trend and buzz tools Group activity Posts creation 5. ADVERTISING ON FACEBOOK Introduction to Facebook Ads What goals can we achieve using Facebook advertising? o Facebook campaign structure o Strategic approaches Targeting using Facebook o Audience Insights o Custom Audience o Look alike Audience o Learning from other advertisers o Relevant score Placement Schedule & time Ads types and what they offer Bid types Ads Manager

4 Creative best practice Facebook image checker Creating Facebook Ads o Explore different campaign objectives o Going thru ads creation process o Ads optimization Ads tracking and reporting 3 Ways to Discover what your Competitors are doing Secret tip: How to gain relevant and targeted fans without the need to buy Page Like ads. 6. FACEBOOK APPS Custom Tabs Different types of apps that you can add: o Captures Forms o Quiz and Poll Apps o Blog or RSS Feed Apps o Automatic or Scheduled Posting Apps o Social Media Integration Apps o Ecommerce or Page Storefront Apps o Contest Apps o Live Video Apps o Coupon Apps o Appointment Scheduling Apps o Statistics and Measurement Apps o Customer Service Apps o Job Listing Apps Group activity: add a hashtag feed tab on your page 7. FACEBOOK CONTEST Guidelines Goals & KPIs Contest Types Contest Rules Other tips on contests 8. FACEBOOK GROUPS Why Facebook Groups?

5 Facebook Groups creation Growing and promoting your groups Managing a successful group 9. MEASUREMENT & TRACKING Facebook Insights Understanding the different elements Benchmarking tools REQUIREMENTS & COURSE FEES TRAINER'S PROFILE ** All participants are required to bring along a wifi enabled computer/laptop. RM price per person (MICCI member) RM price per person (Non-member) (fee inclusive tea breaks and course materials, inclusive 6% GST) *Muslim participants will be given 2 meal coupons each during the month of Ramadhan Vanda Chan Vanda is a seasoned Social Media practitioner and trainer, helping businesses to improve on their social media marketing strategy and campaigns. She is proficient in social media crisis management. Vanda was the first webmaster for Nestle Malaysia and had served the company for over 10 years. Her career path as an interactive media executive in Nestle gave her valuable work experience in handling many digital campaigns and activations for brands like NESCAFE, KIT KAT, PURINA, and NESTLE DRUMSTICK. Vanda was a key member of Nestle s Crisis Management Core Team and was responsible for providing Crisis Management services for all of Nestle Malaysia brands. Since 2011, she has successfully managed over 40 social media crisis situation using the world-class listening/monitoring tools such as Radian6. Vanda currently offers consultancy for digital marketing, social media marketing including SEO auditing and website planning. She is also a certified HRDF Malaysia trainer and have trained hundreds of participants in Malaysia, via the following public and in-house programs : Social Media Marketing Strategy Mastering Facebook Marketing Online Video Marketing Mastering Instagram Marketing Social Media Crisis Management Vanda holds a Masters in Information Technology from Charles Sturt University, Australia. She is proficient in English, Mandarin and Bahasa Malaysia. Vanda is also certified in Google AdWords and Google Analytics. She holds an inbound Certification from HubSpot Academy and has completed the Coaching Essential program from International Society of Neuro-Semantics.

6 CONTACT PERSON Malaysian International Chamber of Commerce & Industry C-8-8, 8th Floor, Block C, Plaza Mont Kiara, No. 2 Jalan Kiara, Mont Kiara, Kuala Lumpur Phone: / Fax: Attn: Pathma Nathan pathma@micci.com

7 MALAYSIAN INTERNATIONAL CHAMBER OF COMMERCE AND INDUSTSRY (CO. NO:16841-V) And MALAYSIAN EXPORT ACADEMY (PSMB Registered Class A-Training Provider No: 1804) Presents MASTERING FACEBOOK MARKETING BOOTCAMP & 15 June 2017, Wed & Thurs, 9.00 am 5.00 pm, Empire Hotel Subang Registration Form (Fax to ) Pathma Nathan Tel : Name Designation Handphone no Submitted by: Company / Organization: Address: Telephone: Fax: Contact Person: Designation : Course Fees RM price per person (MICCI member) RM price per person (Non-member) (fee inclusive tea breaks and course materials, inclusive 6% GST) O Member O Non Member Meal Option Vegetarian / Non-vegetarian * (delete not applicable) Method of payment.please Choose You can pay by cheque made in favour of Malaysian Export Academy Sdn Bhd and mail this form together with your cheque to : Malaysian Export Academy, No. 86, Jalan BP 7/8, BP New Town, Bandar Bukit Puchong, Puchong, Selangor Darul Ehsan. OR You can transfer the payment to Account No: , CIMB Bank in favour of Malaysian Export Academy Sdn Bhd. A copy of the transfer slip should be faxed to together with this form. Cancellations must be made in writing. There will be no refunds for cancellations made less than five working days prior to arrival but substitutions are allowed. The organizer reserves the right to modify, cancel or postpone the event, should circumstances arise that make such action necessary. All changes will be notified in advance.

GETTING SALES LEADS. by MASTERING FACEBOOK MARKETING BOOTCAMP 2018

GETTING SALES LEADS. by MASTERING FACEBOOK MARKETING BOOTCAMP 2018 GETTING SALES LEADS by MASTERING FACEBOOK MARKETING BOOTCAMP 2018 VANDA CHAN Masters in Information Technology, Charles Sturt University, Australia Certified Google AdWords and Google Analytics Certified