Brand & Trademark Guidelines
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1 Brand & Trademark Guidelines
2 BloomReach brand & trademark guidelines SHOWCASED IN THE FOLLOWING PAGES ARE GUIDELINES FOR OUR IDENTITY SYSTEM. THIS RESOURCE IS DESIGNED TO HELP YOU UNDERSTAND HOW BEST TO USE OUR LOGO AND COLOR PALETTE. OUR LOGO IS THE SINGLE MOST RECOGNIZABLE GRAPHIC REPRESENTATION OF OUR BUSINESS. THINK OF IT AS OUR OWN UNIQUE BRAND SIGNATURE. IT IS HOW OUR BUSINESS SIGNS ITS COMMUNICATIONS. IT IS THE FACE THAT OUR BUSINESS PRESENTS TO THE WORLD. IF YOU ARE A LICENSEE OF A BLOOMREACH NAME OR BRAND AND HAVE BEEN PROVIDED WITH SPECIAL TRADEMARK USAGE GUIDELINES WITH YOUR AGREEMENT, PLEASE FOLLOW THOSE GUIDELINES. IF YOUR AGREEMENT WITH BLOOMREACH DOES NOT PROVIDE USAGE GUIDELINES, THEN FOLLOW THESE GUIDELINES.
3 BloomReach logos The following trademarks are the logos of BloomReach (collectively, the BloomReach Logos ): Trademark Primary Color PMS: 306 C CMYK: 75C / 0M / 11Y / 0K RGB: 0, 181, 226 PMS: 306 C CMYK: 75C / 0M / 11Y / 0K RGB: 0R / 181G / 226B Only a company that has received written authorization from BloomReach to use any of the BloomReach Logos may use such logo to advertise the goods/services offered by its company or BloomReach.
4 logo specifications LOGO COMPONENTS AND LOCK-UP The primary BloomReach logo has been created in a horizontal lock-up, which is the preferred choice; there is also a vertical lock-up that may be used when necessary. Do not change the lock-up in any way. The logo consists of the design element and the literal element. Do not attempt to recreate or rework the logo. Logo Mark Word Mark VERTICAL LOGO LOCK-UP
5 logo clearspace Always leave the required amount of clear space around the logo. The minimum clear space is equal to, which represents the height of the lowercase letters in the BloomReach word mark. This clear space gives the logo room to breathe and ensures that it won t be obscured by neighboring elements or typography. = Horizontal Logo with Tagline = Horizontal Lock-up = = Vertical Lock-up Vertical Lock-up
6 LOGO DOs logo do s The following are examples of correct usage: 1. Do use the logo in full color, be it in PMS colors, four-color process, or RGB. 2. Do use the logo in black and grayscale. 3. When placed on a dark background, use it reversed out to white
7 logo do not s Please refrain from the following treatments of the BloomReach Logos: 1. DO NOT outline any of the BloomReach Logos. 2. DO NOT alter the colors for any of the BloomReach Logos. 3. DO NOT change the proportion of the any of the BloomReach Logos. 4. DO NOT place any of the BloomReach Logos on a busy photographic or patterned background. 5. DO NOT place a colored any of the BloomReach Logos on a background with a similar color value. 6. DO NOT change the lock-up for any of the BloomReach Logos. 7. DO NOT use any of the BloomReach Logos in combination with another company s stylized trademark or service mark without written authorization from BloomReach with regard to the combined mark
8 color palette The colors shown below are the spot colors for the BloomReach logo. Ask your printer to match the PMS coated color chips for the best results. Also listed below are color options for four-color process and RGB. COLORS FOR WEB AND PRINT PRIMARY Blue PMS: 306 C CMYK: 75C / 0M / 11Y / 0K RGB: 0R / 181G / 226B HE: 00BCDD SECONDARY Orange CMYK: 0C / 64M / 90Y / 0K RGB: 244R / 122G / 51B HE: F47B32 Purple CMYK: 50C / 39M / 0Y / 0K RGB: 130R / 146G / 200B HE: 8492C9 Green CMYK: 50C / 0M / 100Y / 0K RGB: 140R / 198G / 63B HE: 8CC739 PRIMARY COLOR FOR UNCOATED PRINT Blue PMS: 312 U CMYK: 75C / 0M / 11Y / 0K
9 typography The typefaces used by BloomReach are the Roboto and Gills Sans. Roboto should be used in marketing materials formatted in PDF. Preferred font: Roboto Roboto Light for headlines over solid backgrounds. Roboto Bold for headlines over photographs or non-solid backgrounds. Roboto Regular for body copy. When Roboto font is not available, use Gill Sans as an alternate font. Gill Sans should be used in Powerpoint presentations. Alternate font: Gill Sans Gills Sans Light for headlines, subheads and bullet points over solid backgrounds. Gill Sans Semibold for headlines over photographs or non-solid backgrounds. Gill Sans Regular for body copy.
10 for bloomreach USE OF BLOOMREACH WORD MARKS AND BLOOMREACH LOGOS 1. DO use or as is appropriate. Here in the United States you should always use the symbol in connection with registered trademarks of BloomReach and the symbol with non registered marks with your first or most prominent use of the trademark. When adjusting the size of any of the BloomReach Logos, the trademark symbol should always be recognizable, and therefore should not be scaled too small or enlarged so big as to take away from the logo itself. The enclosed list of BloomReach trademarks explains which are registered. 2. DO acknowledge BloomReach s trademark rights. In advertising or other marketing materials incorporating BloomReach trademarks, and for all uses of BloomReach trademarks outside the United States (including Internet-based use), you should acknowledge BloomReach as the owner of the trademarks. The following language is appropriate: BloomReach, the BloomReach Logo, BloomReach Mobile, BloomReach Organic Search are registered trademarks or trademarks of BloomReach, Inc. in the United States and other countries. REGISTERED TRADEMARKS OF BLOOMREACH The following trademarks are registered by BloomReach: BLOOMREACH (in the European Union) INQUIRIES If your company wishes to become a partner of BloomReach and use the BloomReach Logos or a combined mark featuring the BloomReach wordmarks or the BloomReach Logos, then please contact joelle@bloomreach.com. If you have any questions about the status of a trademark owned by BloomReach, please contact stewart@bloomreach.com BloomReach reserves the right to alter these guidelines at any time.
11 bloomreach wordmarks You should adhere to the following guidelines when using the wordmarks BloomReach, BloomReach Mobile, BloomReach Organic Search and BloomReach Paid Search (collectively, the BloomReach Word Marks ): 1. DO NOT use any of the BloomReach Word Marks in a manner that would disparage BloomReach or its services. For example, do not use the BloomReach Word Mark in untruthful advertisements or in misleading promotional materials. 2. DO NOT use logos or stylizations featuring any of the BloomReach Word Marks without written authorization from BloomReach. 3. DO NOT use any of the BloomReach Word Marks as part of your company name or trade name. 4. DO NOT use any of the BloomReach Word Marks as part of your company s product name or service name without consent from BloomReach. Example: Acme Retailers Mobile Shop by BloomReach would require BloomReach s permission. 5. DO NOT use any of the BloomReach Word Marks as a noun or a verb. Trademarks function as adjectives, and should never be used as verbs or nouns. Correct: The BloomReach Mobile solution allows you to generate sales Incorrect: BloomReach your website. 6. DO use the BloomReach Word Marks as an adjective or alone. Use the BloomReach Word Mark either highlighted alone or in text as adjectives followed by a common word or words. Correct: The BloomReach Mobile solution allows DO NOT use any of the BloomReach Word Marks in a plural form. Correct: 7 out of 10 of the leading retailers utilize BloomReach solutions to generate web pages. Incorrect: BloomReaches can be found on the websites for 7 of 10 leading retailers. 8. DO NOT use any of the BloomReach Word Marks in the possessive form. Correct: The BloomReach Mobile service features includes Incorrect: BloomReach Mobile s features include Exception: This rule does not apply when using BloomReach in order to refer to our company by name. Example: BloomReach s customer base includes 7 of the top 10 online retailers. 9. DO NOT alter any of the BloomReach Word Marks without written authorization from BloomReach. Never shorten, abbreviate, change the spelling or capitalization of, or create acronyms out of any of the BloomReach Word Marks. Do not use the BloomReach Word Marks in combination with an other company s trademark or service mark without written authorization from BloomReach with regard to the combined mark. Any variation on the combined mark must be approved by BloomReach in writing prior to use. 10. DO NOT register a domain name that includes any of the BloomReach Word Marks without written authorization from BloomReach. Example:
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