POSITION: REPORTS TO: LOCATED: Marketing Coordinator Team Leader - Marketing, Communications & Brand Kings Way, South Melbourne DATE: September 2018 ORGANISATIONAL ENVIRONMENT Melbourne City Mission is a leader and innovator in the provision of services to the community. Established in 1854, Melbourne City Mission is a non-denominational organisation that provides assistance to thousands of Victorian people and communities experiencing disadvantage. As a service provider Melbourne City Mission s work is focussed on providing a hand up not a hand out, supporting people to take charge of their own lives and participate fully in community life. Melbourne City Mission s service profile includes: Children, Youth, Adult and Family; Disability; Employment, Education and Training; Homelessness; Justice; and Palliative Care. As a social change agent Melbourne City Mission advocates for social policy change and works across all sectors in seeking to achieve sustainable outcomes for communities experiencing disadvantage. JOB CONTEXT The Fundraising and Communications Team, led by the General Manager of Marketing, Fundraising and Communications proactively implements the marketing, fundraising and communication strategies to build Melbourne City Mission s profile, support organisational cohesion and achieve financial independence. The primary functions of the Unit are: To deliver marketing strategies that deliver customer focussed retention and acquisition initiatives aligned to MCM s future growth ambitions Fundraising & resource generation through: o Public donations o Bequests o Major gifts o Corporate partnerships o Fundraising campaigns o Community fundraising o Events o Developing of new and innovative fundraising initiatives. Brand Management and marketing External Communications Internal Communications JOB PURPOSE The Marketing Coordinator supports the delivery of the Communications Plan, Marketing Plan, Social Media Plan, through the provision of leadership and expertise with the online communications and brand tools used across Melbourne City Mission. In addition the role supports a range of program areas across brand, internal and external marketing and communications. 1
JOB OBJECTIVES Duties of this role may include but are not limited to the following: Assist with updating content on the intranet ensuring document control and branding are adhered to Assist with website and intranet administration and content management Project management of communication & marketing projects Source, write and create compelling content for internal and external marketing & communications for different audiences (specifically related to web and digital communications) Additional communication and marketing responsibilities as required ADMINISTRATION Management of multiple inboxes Actively source content and stories from within the organisation Assist in event and campaign coordination Production of the organisations weekly newsletter Arrange booking and delivery (where necessary) of banners & camera for internal and external events Briefing/copywriting and editing collateral/publications when required Attend events to take photographs, obtain content for website/newsletter stories and provide communications support Develop documentation and guidelines as necessary Assist with updating the website with blogs, news articles and media releases Attend meetings where necessary and take and distribute meeting minutes (where required) Assist with the development of new initiatives Ascertain and advise on job requirements Brief writing for website, video, photography, graphic designer, social media campaigns Keep up to date Marketing & Communications documentation in the organisation s RiskMan system PROJECT MANAGEMENT: Provide support and advice to in-house staff in relation to their communication & marketing objectives Assist in the delivery of internal and external marketing and communication projects Proof check and edit documents and publications as required Act as a brand ambassador for Melbourne City Mission ensuring all collateral complies with branding standards Provide back up support to the Marketing & Communications team to curate the social media and blog presence of the CEO as required in consultation with the Team Leader of Marketing Communications & Brand and Media/PR team Work with the Corporate Advisor to source worthy relevant and in-depth content for all channels to build MCM brand and relationships Work closely with the copywriter (for publications like Impact and Appeals) Assist with video and photoshoot Other communication and marketing responsibilities as required Work with the Fundraising Team on appeals, communications and updating database lists DIGITAL, SOCIAL, BRAND: Assist in the delivery of Social Media updates and reporting of social media channels Assist with developing and coordinating edms including template creation/design, content creation and oversee compliance, manage and update lists Search Engine Optimisation including responsibility for Google AdWords campaigns 2
Evaluate and report on marketing campaigns including website analytics, email and social reporting Assist with creating, curating, and managing social media content (images, video and written) in line with the Content Strategy Monitor social media outlets on a daily basis and moderate social spaces in a timely manner, responding to comments in an engaging way Assist with marketing campaigns, both digital and traditional Develop and expand community and/or blogger outreach efforts in consultation with internal stakeholders Assist and work collaboratively with the Media/PR team Develop brand documentation and guidelines as necessary and act as the main point of contact for any issues that may arise Briefing/copywriting and editing of collateral/publications when required Other reasonable tasks that contribute to the Marketing, Fundraising and Communications Team and organisational objectives Selection criteria KEY RELATIONSHIPS Accountability The position is accountable to the Team Leader, Marketing, Communications and Brand. The Marketing Coordinator may have relationships with staff from a range of Melbourne City Mission program areas, dependant on the needs of the people they are supporting. Some examples may include: Internal Relationships Staff from the Marketing, Communications and Fundraising Team Staff from the Homelessness & Justice team Staff from the Education, Early Years & Employment team Staff from the Disability team Staff from Policy, Media and PR Staff from Organisational Development Staff from Human Resources Staff from Properties and Facilities Staff from the Office of the CEO External Relationships Marketing Coordinator will actively liaise and network with a number of external service providers, organisations and stakeholders within the community, with the view to providing the most appropriate and effective services and supports to the people they support. KEY SELECTION CRITERIA Appointment to this position is subject to the satisfactory completion of a National Police Check. Qualifications / Experience Essential: 3
Qualifications in Communications, Marketing or a related discipline Demonstrated experience in the management of rolling out projects Working knowledge and experienced in using content management systems, edm platforms and social media channels Exceptional writing and editing skills with strong attention to detail and the ability to write effectively for different audiences (specifically related to web and digital communications) Adobe CS skills including Photoshop and InDesign Demonstrated experience in collateral production and familiarity with the print/production process Excellent time management and organisational skills and the ability to handle multiple projects simultaneously while meeting deadlines Excellent verbal and written communication skills and an ability to create compelling content to build and sustain awareness regarding Melbourne City Mission s programs and services Experience managing and liaising with designers, printers, video production and advertising agencies Superior stakeholder management and relationship building skills Excellent time management skills Ability to work as part of a team and build constructive and effective relationships Excellent problem solving skills A high level of self-initiative and drive Desirable: Demonstrated experience in project managing video production Current driver s licence MELBOURNE CITY MISSION CAPABILITIES In addition to the Key Selection Criteria, applicants should be able to demonstrate the following attributes: Quality, safety and risk management are paramount Play by the rules you make no compromises when it comes to quality, safety and risk management. Clients are at the centre of everything you do You help clients reach their goals and get the best possible outcomes by working in partnership. You re always on the lookout for opportunities for improvement. You help make Melbourne City Mission a great place to work You build and maintain relationships with all your colleagues and clients. You re a team player; you actively participate in an encouraging and supportive work environment. You achieve results You re focused on what you need to do and you deliver. You raise the bar 4
You embrace a culture of learning, growth and development. Communication is key You re clear, know your audience and use a variety of methods to share information. 5