What is The PGA f America s Glf Industry Supplier Diversity Initiative? The mtivatin fr creating The PGA f America s Glf Industry Supplier Diversity Initiative began with the first ever Glf Industry Supplier Diversity Frum held in cnjunctin with the 55th Annual PGA Merchandise Shw in February f 2008. Facilitated by Natinal Diversity Slutins (NDS), a leading certified minrity-wned strategic surcing and supply base ptimizatin cmpany, the event explred the business case f The Pwer f Supplier Diversity in a Glbal Glf Ecnmy. Attendees included Jseph P. Steranka, CEO, The PGA f America, PGA f America Officers and Earnie Ellisn, Jr., Directr f Business and Cmmunity Relatins, The PGA f America, as well as sme f the leading minrity- and wmen-wned business wners in the United States. Based n the psitive feedback received frm this event, The PGA f America s Glf Industry Supplier Diversity Initiative was fficially launched the fllwing year in cnjunctin with the 56th Annual PGA Merchandise Shw. Based n a pwerful business case that shws a definite crrelatin between the prjected increase in minrity ppulatin, the verall buying pwer f this grwth market and its ptential t affect the game and business f glf, the verall gals f the Initiative are t: 1. Increase the number f minrity and wmen wned businesses invested in glf 2. Increase the vlume f spend with these cmpanies 3. Leverage the abve t increase participatin rates in glf amng peple f clr and wmen What are the benefits t yur rganizatin fr supprting the Initiative? The PGA f America s Glf Industry Supplier Diversity Initiative is a unique prgram that builds upn The PGA s cmmitment t achieving greater diversity and participatin in the game and business f glf. The gal f the Initiative is t increase spending by glf industry cmpanies with minrity and wmen-wned suppliers f infrastructure gds and services (nt glf specific prducts) while, at the same time, grwing participatin frm these same cnsumer segments in the game f glf. Thrugh the inclusin f sme f the mst successful minrity- and wmen-wned cmpanies in the United States, this ffers a means fr yur rganizatin, and its members, t further tap int these new grwth markets while enhancing yur existing strategic surcing and prcurement effrts. Page 2 f 6
Affiliatin with a unique prgram that is endrsed and supprted by The PGA f America, the largest wrking sprts rganizatin in the wrld Glf is big business. With ver 28,000 glf prfessinals and mre than 2.2 millin emplyees glf is a $76 billin business larger even than the mtin picture industry. Since its funding in 1916, The PGA f America has enhanced its leadership psitin by grwing the game f glf thrugh its premier spectatr events, wrld-class educatin and training prgrams, significant philanthrpic utreach initiatives, and award-winning glf prmtins. The PGA recgnizes the imprtance f diversifying the business f glf and the Glf Industry Supplier Diversity Initiative has prven t be the vehicle that is mving us all in the right directin. Je Steranka, Chief Executive Officer f The PGA f America Building n The PGA f America s success in incrprating wmen and minrity-wned suppliers int their wn crprate purchasing effrts, the Glf Industry Supplier Diversity Initiative is a prgram that is unique in sprts tday. Recgnitin as a champin f inclusin within the glf industry Minrity business initiatives have traditinally been viewed as scially respnsible prgrams but in tday s ecnmy it is becming mre evident that ecnmic inclusin is a lng term business imperative. Inclusin is n lnger just the right thing t d it s smart business. Immediate access t a ready-made supplier diversity prgram Increasing yur rganizatin s diverse spend is gd. Cnfirming savings as a result f yur increased spend is a must. The Initiative ffers a means fr yur rganizatin and its members t further reduce perating expenses, imprve peratinal efficiencies and increase diverse supplier participatin levels. Thrugh strategic surcing and supplier diversificatin, and access t a large pl f qualified minrity- and wmen-wned suppliers fr required gds and services, the Initiative can prvide yur rganizatin with a nticeable ROI. Page 3 f 6
As a supprting rganizatin, the Glf Industry Supplier Diversity Initiative will: Prvide yu with a single pint f cntact t simplify and accelerate yur rganizatin and member invlvement with the Initiative Identify thse service areas where yur rganizatin and members culd best utilize Qualified Diverse Suppliers t augment yur existing strategic surcing effrts and prcurement return n investment Disseminate and, if necessary, assist in the creatin f RFPs/RFQs/RFIs t the Initiative s Qualified Diverse Suppliers fr service and/r prduct needs Negtiate with Initiative suppliers n yur rganizatin s/member s behalf t maximize ROI Cllect, analyze and present resulting supplier bid respnses in an easy-t-read frmat Identify, recruit and qualify additinal suppliers int the Initiative fr thse categries in which yur rganizatin r members have needs that are nt served by existing Qualified Diverse Suppliers Assist yur rganizatin and members in tracking diverse spend with the Initiative s suppliers Enhance media and PR expsure as a result f yur rganizatin s supprt f the Glf Industry Supplier Diversity Initiative by cllabrating with yur wn crprate cmmunicatins team Prvides ptential fr additinal revenue by tapping int new grwth markets Accrding t the latest census bureau infrmatin, the ppulatins f the fur majr ethnic minrities (Hispanic, African American, Asian American and American Indian) are grwing apprximately 2 ½ times faster than that f the majrity ppulatin. Therefre, the demgraphics in ur cuntry are changing rapidly. Surce: The Multicultural Ecnmy, Terry Cllege f Business, University f Gergia, 2007 Page 4 f 6
These grwth markets are prjected t accunt fr clse t 25% (nearly $3 trillin) f U.S. buying pwer by 2012; this prjectin, cupled with the increase in minrity ppulatin, represents a tremendus grwth pprtunity fr the glf industry. Targeting a diverse custmer base while simultaneusly supprting diverse businesses can generate additinal revenue. Offers additinal valuable media expsure: Yur rganizatin prminently featured n Glf Industry Supplier Diversity Initiative Web Site (PGA.COM/SUPPLIERDIVERSITY) Organizatin lg prminently displayed (linking t rganizatin web site) Page describing rganizatin (with additinal links t rganizatin web site) Enhanced search engine placement thrugh reciprcal crss-linking prmtes mre traffic t yur rganizatin and member web sites C-branded marketing materials featuring yur rganizatin s lg available t all site visitrs Yur rganizatin may utilize Initiative s lg and ther materials in wn marketing effrts (fr significantly less than the cst f a licensing arrangement t utilize The PGA f America s standard lg package) Yur rganizatin prminently featured in c-branded Initiative marketing effrts Quarterly Qualified Diverse Supplier Newsletter Quarterly Supplier Sptlights Onging media cverage f Initiative Initiative press releases and advertising Crss-prmtinal pprtunities with ther rganizatins that supprt the Glf Industry Supplier Diversity Initiative Access t supprting rganizatin events with Initiative tie-in (i.e. PGA Annual Merchandise Shw, PGA Champinship, etc.) Recgnitin in supprting rganizatin press releases, advertising and ther marketing effrts in supprt f the Initiative Page 5 f 6
What expectatins are there f rganizatins that supprt the Initiative? Participatin in The PGA f America s Glf Industry Supplier Diversity Initiative demnstrates the cmmitment f yur rganizatin twards achieving greater diversity and participatin in the game and business f glf. As a champin f inclusin within the glf industry, the expectatin f thse rganizatins participating in the Initiative includes: Tp-dwn supprt f the Glf Industry Supplier Diversity Initiative s effrts t prmte greater diversity and participatin in the game and business f glf Lead by example in demnstrating supprt f Initiative by reviewing ptential fr cst savings f rganizatinal gds and/r services thrugh cmpetitive bidding t Qualified Diverse Suppliers Agree t use Natinal Diversity Slutins as pint-f-cntact when submitting RFI/RFP/RFQ and/r ther bidding dcuments t Qualified Diverse Suppliers Designatin f single pint-f-cntact at rganizatin t act as Initiative liaisn Cnsistently prmte the Initiative thrugh nging marketing effrts, including but nt limited t: Organizatin newsletters, magazines and press releases Organizatin web site Prminent display f Initiative lg n hme page (linking t Initiative site at PGA.COM/SUPPLIERDIVERSITY) Page discussing rganizatin s invlvement with, and supprt f, Initiative Allw crss-linking f pertinent news items t Initiative web site Crss-psting f Initiative Twitter, Facebk and/r ther scial media updates t like rganizatin effrts Best effrt t include Initiative presence at select rganizatin events Cmmitment t regularly scheduled mnthly cnference call with Initiative representatin (if needed) Prvide the Initiative with supplemental Qualified Diverse Supplier spend data (if needed) Hnr the terms and cnditins f agreement(s) with Qualified Diverse Suppliers Respect agreements that the Initiative has in frce with Qualified Diverse Suppliers Submit payments accurately and prmptly in accrdance with cntract terms T find ut mre n hw The PGA f America s Glf Industry Supplier Diversity Initiative can help yur rganizatin enhance existing prcurement effrts, please cntact Earnie Ellisn Jr., Directr f Business and Cmmunity Relatins, The PGA f America, at (561) 624-7648 r D. Mitchell, Chief Executive Officer, Natinal Diversity Slutins, at (859) 225-1131. Page 6 f 6