To Lead and develop our Social Space. Define and execute strategy and plans to grow our online presence and develop new digital media platforms. Ensure consistent branding, visually and in tone of voice, across all platforms. Compliance with all legislative requirements are met on all platforms. We are here to serve the community and to build long-term customer confidence based on our vision, our mission and our values. Working together to take Horowhenua from good to great. In achieving our vision we will ensure that we are working towards: Customer Excellence Operations Excellence Product Excellence People Excellence Greatness - We never settle until our good is better and our better is great! Real unity - We make it happen, together! Energy - We use our energy to perform and succeed! Achievement - We deliver exceptional results! Trust - We create trust by living with integrity!
Group Manager Community Services Communications Manager Website Officer (0.6 FTE) Website Officer (0.8 FTE) Graphic Designer (0.5 FTE) Communications Advisor Graduate Graphics Designer Social Media Advisor 1. Overseeing Council Social Media strategy and processes, ensuring it aligns with the organisations objectives. Develop and implement an all of Council Social Media action plan capturing each Social Media Platform Develop and Lead a Social Media Team across council to ensure all platforms are resourced. Be the ambassador for Social Media for staff and elected members, Ensure Social Media Platforms supports Council Strategic direction, Develop a social media roster managing all of councils social media pages. Develop a training plan for staff and elected members who are responsible which is completed on an annual basis. Establish a regular Social Media Forum for staff responsible for Social Media platforms to attend to discuss issues, trends, what s happening. Champion Social Media within the community and encourage collaboration. Ensure all communications comply with legislation, Council communication policies, procedures, or systems to prevent potential liability effectively and to implement risk control measures when required. Undertake regular reviews of Social Media and communications functions to ensure effective delivery of organisational goals. Continuous research into new relevant social media channels and their impact on the brands marketing. Working with the Communications team to look at ways social media can work within wider campaigns. Clear goals and objectives for HDCS Social Space Social Platforms are well resourced and utilised by the entire organisation Staff and elected members received training and development Horowhenua District Council Social Platforms are the go to place for community news. Provide advice and support to the organisation and community groups. Sound technical advice is being offered.
2. Create and maintain platforms that engage with our community Develop compelling content for external communication campaigns. Including written, graphic, and video content Support the development of marketing communication materials to support business directives. Ensure all comments made by our community are responded to in a timely manner, either online or offline Actions all enquires on our social spaces, and ensure all content on our social space is current, accurate and provided in a timely manner Our social pages drive our community to our website to find out more or do it online Ensure our Social spaces are proactive and champion the great stuff we that is happening in the community, Developing a content calendar across all platforms ensuring a constant supply of relevant content. Develop a Social Media Promotional Plan that identifies: o How we will use Social Media for Recruitment o How we will promote Council Platforms Planning and delivery of community management strategies through social media. Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation Assists social media management with large projects, events, and community management Works as part of a team to develop large social media campaigns Engaging with customers to resolve customer service issues and or create positive pr opportunities Ensuring that approaches to social media are relevant and appropriate for each medium. Monitoring Media Requests as and when required Customers are able to access and utilise information for their requirements. Best practice guides, process, standards and policy are developed, maintained, and adhered to. Accurate, appropriate and professional communications with relevant parties (written and oral) are provided and maintained at all times Problems are solved in a consistent and collaborative manner. Key milestone progress is monitored and reported on. Allocated projects are delivered successfully. Positive feedback from team members. Media requests are responded to in a timely manner and meet deadlines 3. Support Tourism and Visitor Information in the District. Develop and Implement a Tourism and Visitor Strategy Assist the Visitor Information centres in administering their contracts with Council and support their desired outcomes Ensure consistent messaging is implemented across the District, including using the Horowhenua brand Research and fulfil opportunities that promote tourism and visitor information in the District Visitor Information centres are fulfilling their contracts There are clear lines of communication between the centres and Council The Visitor Information centres and Tourism providers feel well supported Horowhenua is well represented across the Country and our region is easily identifiable
4. Minimise risk to council by having consistent and accurate data, and platforms that comply with legalisation and council policies Establish and execute reporting systems and processes to evaluate return on investment and ensure our social space is compliant. Oversee development of reporting frameworks to evaluate return on investment on the various platforms. Analyses and reports audience information and demographics, and success of existing social media projects Analyses social media insights to guide future social media campaigns. Continuous research into new relevant social media channels and their impact on the brands marketing. Ensure all social media records are saved and recorded appropriately. Ensure all communications comply with Legislation, Council communication policies, procedures, or systems to prevent potential liability effectively and to implement risk control measures when required Monthly reports are provided to Team Leader and/or other reports when required. Best practice guides, process, standards and policy are developed, maintained, and adhered to. Records are created within agreed time frames to enable the information to be used effectively by internal and external customers. All social spaces are compliant with legislation and council policies. 5. Deliver on overall Council contribution if and when required to ensure Council's overall business goals are achieved as well as developing own professional abilities on a continuous basis. Additional tasks, duties or responsibilities as directed by the manager Assist any other department of Council when required and as agreed Participate in Council's response to emergency events as practicable Extend own professional development Actively participate in and contribute to performance improvement and development Participate and contribute to management support initiatives Process all Council information as per approved electronic records management system and procedures Reasonable additional tasks, duties or responsibilities are carried out as agreed with the manager 6. Maintain high standards of health and safety as per legislative standards to ensure a healthy working environment for staff. Take responsibility for being aware of Council s Health and Safety Management systems and procedures and know about own responsibilities and the procedures to follow in relation to health and safety Accurately identify and report any hazards, near misses or incidents Adhere to HDC health and safety policies and procedures, and any modifications that may be introduced from time to time Take all practicable steps to ensure own and other s safety in the workplace Helping new employees, trainees and visitors to the workplace understand the right safety practices and why the practices exist
Participate in relevant emergency response training and duties as performed by the Safety Committee Safe working practices are being applied All HDC activities are being performed safely without injuries on duty Hazards, near-misses or incidents are reported in a timely and accurate manner Working area and office is clean and safe as per legislative requirements Wears protective clothing and equipment (if applicable) Partake in H&S training as and when required Education / Qualification: A relevant qualification and experience within Local Government or the public sector information environment would be an advantage. Experience: At least two years practical experience working in Social Media, proven experience in working in the Communications sector. Excellent Customer Service skills, and a proven ability to actively seek out, learn, and incorporate new ideas, methods and technologies to improve current practices. Technical Minimum: Proven experience utilising Photoshop, and or Indesign. Proficient in the use of the MS Office suite of programmes, in particular Outlook, Word and Excel. Additional Minimum Requirements: A current and valid NZ driver's license. A willingness to provide consent for pre-employment screening such as Ministry of Justice check and drug and alcohol screen testing Overview on HDC Council structure Overview on key stakeholders Sound understanding of local government General Council policy and procedures Council Health and Safety system and procedures Company values EPiServer Content Management System Adobe Acrobat Professional CloudGuru365 Google Analytics TRIM Trapeze Authority ProMapp Procurement processes Key service provider agreements Relevant reporting and administration procedures Information Management Policy and Procedures
Sound knowledge of local government procedures, protocol and policies Facilitation and engagement skills Computer literacy on an advanced level Ability to communicate in at least English on an advanced level Presentation and communication skills with knowledge of sound ways to inform audiences (individuals or groups) through written, oral and visual media Digital and social media technology Adobe suite of graphic design software Project management principles Relevant legislation Communications and media knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Knowledge of digital marketing, search engine optimisation and how social media impacts this. Knowledge of content management systems. Knowledge of new developments in visual communication, such as social media Achievement - Demonstrates a strong focus on high performance standards and personal achievement. Goes above and beyond to exceed expectations. Communication - Communicate in a clear, confident and articulate manner. Is effective at influencing others. Implementation - Is reliable, detail-focused and meticulous. Follows through on plans to ensure they are carried out accordingly. Resilience - Remains calm, composed, and optimistic in stressful or high pressure situations. Self-Insight - Is aware of own strengths and weaknesses and actively seeks out opportunities for new learning and growth. Strategic Agility - Takes a big-picture, long-term view when planning and anticipating potential impacts on the business. Weighs up options and implications, identifies strategies and plans, and is comfortable with managed risks. Business Acumen- Maximise returns in the business is future-orientated and strategic and seeks areas for business improvement. Teamwork - Supports and collaborates with team members to achieve targets. Mental Power Has a desire to learn more and is able to learn new information and skills quickly. Is able to apply learnt information to new problems. Quick to pick up technical concepts. Normal office hours, although some flexibility would be required in order to attend Community meetings, events, and Council related meetings. As to be expected of a position of this nature, Social Media platforms need to be monitored at all times so weekend work and out of office hours will be required. Nil
Nil Internal: Communications Team Community Services Team Executive Management Team & Managers Wider Customer & Community Services Team Horowhenua District Council staff Project leaders IT Team Web Content Editors External: Territorial Authorities Web users School and Community Groups Public External advertisers Media