Success Profile Content Producer, Technology
2 ABOUT CHOICE With over 170,000 members, CHOICE is Australia s largest consumer organisation. Our purpose is to work for fair, just and safe markets that meet the needs of Australian consumers. We do this through: informing consumers through our consumer news and investigations mobilising over 100,000 campaign supporters to fight for changes to laws and industry practices analysing and comparing services like banking products and insurance testing household products in our independent laboratories helping consumers to find the products and services that are best for them, through apps, digital tools, choice.com.au and our magazines. Because we re not for profit, we re motivated by doing what s best for consumers. More on our history: https://www.choice.com.au/about-us/the-choice-story/history
Profile Overview Title: Content Producer Date: October 2017 Reports to: Team Leader, Technology Team: Content Purpose: To maintain the high quality, rigorous content that CHOICE is known for by successfully managing comparative product tests and trials, and translating results into accessible consumer focused content for digital and print channels.
Outcomes and success indicators Outcomes CHOICE digital and magazine content is consumer-focused and engaging CHOICE comparative product reviews are useful and relevant CHOICE projects meet organisational budgets and scheduled deadlines Contribute to the department goal of test quality and quantity Success indicators High member satisfaction and positive consumer feedback Increased traffic and revenue to choice.com.au Content meets engagement metrics Consumer expectations met, as guided by Consumer Insights and similar Product/UX analyses, and audience reaction Content meets tone of voice and style guidelines Accuracy and rigor maintained throughout the project management process Clear direction and scope of test projects Meet project and per-sample test budgets Workflow and project management tools successfully utilised Managing internal and external stakeholder expectations Increased revenue via more subscriptions and higher conversions Continual improvement of digital metrics Customer queries dealt with promptly
Skills Ability to concisely write content that engage readers Working knowledge of search optimisation best practice, writing for the web and different platforms Experience with translating technical data/results into engaging and informative consumer-focused content High attention to detail Excellent time management skills; ability to juggle 6-7 activities at once, at different stages Ability to work autonomously and take ownership of projects Excellent communication and planning skills Working understanding of household consumer goods, markets and trends Experience achieving results through effective collaboration with multiple stakeholders Excellent written and oral communication skills Scientific and technical understanding
Experience and qualifications Previous experience working in a digital publishing environment Demonstrated consumer product knowledge Preferably a tertiary qualification in science or writing
Style and attitude Purpose-driven, motivated by opportunity to make a difference Sense of humour Flexible attitude - prepared to adjust schedules and methods in a changing environment Being open to trying new things Not afraid to express ideas and suggest alternative methods Collaborative but also able to work autonomously Focused on accuracy and quality Meets organisational values
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