WHAT S ON MAIN STAGE 2016 ACTS The hotly anticipated festival combines music with three international artists and multiple stages with entertainment, artisan markets, food and drink and even a brunch deck. Alternative rock band the Kaiser Chiefs headlined 2016 s instalment of the festival, playing on the What s On main stage, supported by Scottish favourites Travis and Britpop band The Charlatans.
ABOUT PARTY IN THE PARK THE BOXTONES 13 DAZE ADAM BALUCH TIM HASSALL AND MUCH MORE BUY YOUR TICKETS NOW platinumlist.net tickets.virginmegastore.me partyinthepark.ae More than 10,000 festival goers attended Party In The Park 2016 TICKETS AED 295 Early Bird AED 350 Regular AED 650 Brunch Deck (inc. BBQ brunch from 2pm to 5pm) AED 1,200 VIP (incl. unlimited F&B from 2pm until 11:30pm in the VIP lounge) Party In The Park is a day-long music festival, taking place from 2pm until midnight. 2017 will be the fourth edition of the festival. It is set to be the biggest and best yet! Multiple stages give Party In The Park a true festival feel and differentiates it from other events in the region.
WHO PARTIES IN THE PARK The festival has a wide appeal with something on offer for everyone. The good Garden is traditionally aimed at families whilst the Hype Clubhouse caters for the younger clientele with a highlight being the B-Boy battle competition. Foodies can find an array of offerings from the multiple food trucks and branded bars the festival vibe can be enjoyed by all!
WHAT S ON MAIN STAGE 2016 ACTS What s On is the UAE s best loved and biggest-selling magazine. It has been the authoritative voice of the UAE s entertainment scene for more than 37 years. What s On is the go-to title for life in the Emirates. The What s On main stage features award-winning international artists. 2016 featured performances from Kaiser Chiefs, Travis, The Charlatans and multiple local acts. 2015 ACTS The 2015 festival saw legendary rock band Stereophonics headline as well as Razorlight, Parlotones, and multiple local acts.
GOOD GARDEN & GOOD ACOUSTIC STAGE good magazine is a unique title designed to make life easier and simpler for those living in the region, changing the way you eat, shop and live. good is a magazine that helps you to live well for less. The good Garden is a little bit of rustic charm in a city of skyscrapers. Local artisans and food vendors line the area.
HYPE CLUB HOUSE AND HYPE VILLAGE Hype is the essential nightlife and music guide, available free, weekly, throughout the emirate. The Hype Clubhouse showcases international and local DJs. The best clubs in Dubai unite to play back-to-back sets from their respective DJ. A key attraction to the Clubhouse is the The B-boy battle. The Hype Village features the latest in urban street style with entertainment such as hula dancers, cling film artists, and a pop-up market of local artisans.
COMMUNICATION A STRATEGIC MARKETING COMMUNICATIONS PLAN IS PUT IN PLACE TO GENERATE MAXIMUM EXPOSURE FOR PARTY IN THE PARK. The plan includes coverage across a variety of mediums, including Motivate s in-house brands: Advertising in regional newspapers, radio, cinema and TV. An integrated social media plan will be implemented.
MEDIA PLAN THE 2017 CAMPAIGN IS WORTH OVER US$1,200,000. Motivate Titles (Full page) PRINT TITLE DETAILS SEPTEMBER 2017 OCTOBER 2017 NOVEMBER 2017 VALUE (US$) Motivate Titles (Double Page Spread) good FP 1 $3,500 The Week FP $0 Business Traveller Middle East FP 1 $6,500 Emirates Woman FP 1 $4,500 Campaign FP 1 $5,000 Golf Digest FP 1 $3,750 Identity FP 1 $3,500 Stuff FP 1 $4,000 Campaign FP 1 2 1 $20,000 Cyclist FP 1 $6,000 What s On Dubai DPS 1 1 1 $21,000 What s On Abu Dhabi DPS 1 1 1 $21,000 good DPS 1 1 $13,300 The Week DPS 2 2 2 $68,400 Business Traveller Middle East DPS 1 1 $24,700 Emirates Woman DPS 1 1 $17,000 Golf Digest DPS 1 $7,000 Identity DPS 1 1 $13,300 Stuff DPS 1 1 $16,000 Cyclist DPS 1 1 $22,800 Emirates Man DPS 1 $11,400 Newspapers Khaleej Times Quarter page 1 $5,250 Gulf News 1 $5,360 Khaleej Times Full page 1 $15,900 Gulf News 1 $16,250 $335,410 SEPTEMBER 2017 OCTOBER 2017 NOVEMBER 2017 DIGTAL PLATFORM DETAILS VALUE ($US) 1 2 3 4 1 2 3 4 1 2 3 4 Website Whatson.ae Sponsored content 1 1 $7,000 MPU/Leaderboard/ Whatson.ae 4 4 4 $54,000 Half-page Stuff.tv/me 4 4 4 $54,000 1 insert = 25k Campaignme.com 4 4 4 $54,000 impressions Emirateswoman.com 4 4 4 $54,000 Gulfbusiness.com 4 4 4 $54,000 EDM What s On Dubai Database 1 1 1 $180,000 What s On Abu Dhabi Database 1 1 1 $66,000 Radio Dubai 92 15 second slot Bespoke radio package running across the whole campaign $35,000 Fitness First Radio 15 second slot 1 $5,000 Digipanel Advert 1 $5,000 Elevision (3 minute loop) DIFC & Media City 15 second slot 1 1 $22,873 Cinema 8 X VOX screens (Dubai & Abu Dhabi) 15 second slot 1 1 1 1 1 1 1 1 $242,336 $833,209
PARTY IN THE PARK HEADLINE SPONSOR US$200,000 PRE-CONCERT BENEFITS Exclusive presenting sponsor rights (in conjunction with What s On), which will see the festival co-branded Logo on all event collateral, plus media plan worth over US$1,400,000 30 second radio spot mentioning presenting sponsor by name 30 second cinema advert across VOX cinemas mentioning presenting sponsor by name Logo on wristbands Logo on website with 250-word company profile Dedicated press release to announce presenting sponsorship 1x FP advert in What s On magazine (worth US$3,750) 1x EDM to the What s On database (over 100,000 readers) Inclusion in pre-event coverage across the motivate titles and websites Radio DJ mentions to be discussed AT THE CONCERT BENEFITS 15 VIP lounge tickets (worth US$4,063) 35 Regular tickets (worth US$3,335) TVC at the event (30 seconds maximum) Two brand activation areas (to be managed and produced by sponsor) within the festival site (6m x 6m), limited staff passes to be agreed Opportunity for branded giveaways Logo on all event branding where the Party In The Park name is used, including (but not limited to) fence banners, stage screens, entrance archway & directional signage 10x fence banners (produced at own cost) 10x flags (produced at own cost) POST-CONCERT BENEFITS Comprehensive post-event report Inclusion in post-event coverage across Motivate titles and websites
PARTY IN THE PARK GOLD SPONSOR US$100,000 PRE-CONCERT BENEFITS Logo on event collateral, plus media plan worth over US$1,000,000 Logo on website with 200-word company profile 1x FP advert in What s On magazine (worth US$3,750) AT THE CONCERT BENEFITS Sponsorship of specific festival area (eg. good garden, Hype Clubhouse) 10 VIP lounge tickets (worth US$2,700) 20 regular tickets (worth US$1,905) Two brand activation areas (to be managed and produced by sponsor) within the festival site (5m x 5m), limited staff passes to be agreed Logo on all event branding where the Party In The Park name is used, including (but not limited to) fence banners, stage screens, entrance archway and directional signage TVC at the event (30 seconds maximum) Opportunity to do branded giveaways 4x fence banners (produced at own cost) 4x flags (produced at own cost) POST-CONCERT BENEFITS Comprehensive post-event report Inclusion in post-event coverage across Motivate titles
PARTY IN THE PARK SILVER SPONSOR US$50,000 PRE-CONCERT BENEFITS Logo on event collateral, plus media plan worth over US$1,000,000 Logo on website with 150-word company profile Dedicated EDM to the What s On database (over 100,000 readers) AT THE CONCERT BENEFITS Activation space (to be managed and produced by sponsor) at the event (3m x 3m), limited staff passes to be agreed 6 VIP lounge tickets (worth US$1,625) 10 regular tickets (worth US$925) Logo on all event branding where the Party In The Park name is used, including (but not limited to) fence banners, stage screens, entrance archway & directional signage Opportunity to do branded giveaways 2x fence banners (produced at own cost) POST-CONCERT BENEFITS Comprehensive post-event report Inclusion in post-event coverage across the Motivate titles
PREVIOUS SPONSORS
CONTACT Bespoke packages can be tailored to meet your company objectives. For more details, please contact: Susan McKeen Sponsorship Sales Manager susan.mckeen@motivate.ae T +971 4 427 3420 M +971 55 129 9778