Time to. Promote Your Brand. 6th - 8th July 2018 Sponsorship Opportunities. Your chance to reach up to 4 million customers.

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Norma Hart
5 years ago
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1 Time to Promote Your Brand 6th - 8th July 2018 Sponsorship Opportunities Your chance to reach up to 4 million customers. #SouthportTime southportairshow.com

2 Southport Air Show Taking place from 6th - 8th July 2018, the Southport Air Show is one of the largest events in the North West. Established in 1991, the Southport Air Show has been a firm favourite in the events calendar and brings over 1.2 million to the local economy. The flying programme features the UK s best military and civilian aviation display teams, plus plenty of aircraft favourites. There are various attractions on the beach and in the Air Show Village plus other military aircraft and the presence of our armed forces. Did you know... The Red Arrows have displayed 11 times since In 2016 the Southport Air Show won the People s Choice award at the Liverpool City Region Tourism Awards. The Southport Air Show brings over 1.2 million to the local economy. In 2015 the Southport Air Show hosted the last ever flypast with the Royal Air Force Red Arrows and the Vulcan XH558.

Demographics The Air Show has grown into one of the North West's premier family events The majority of visitors to the Air Show travel from locations in the North West - Greater Manchester 25%,

3 Demographics The Air Show has grown into one of the North West's premier family events The majority of visitors to the Air Show travel from locations in the North West - Greater Manchester 25%, Liverpool City Region 22%, Cheshire 13%, Lancashire 11%, with many enjoying the attractions of the Air Show during the whole weekend. Visitors to the Southport Air Show are typically aged between (27%) and (45%). An equal split between male and female. Most visitors are either employed full time (56%) or retired (24%) The Air Show has grown into one of the North West's premier family events with a range of activities to interest all age groups.

4 Exposure for your brand The Southport Air Show in house marketing team produce a range of marketing materials including; tickets, wristbands, signage, a souvenir programme and various digital advertising campaigns. Sponsorship Opportunities include radio adverts, regular on site PA and social media announcements and online branding. Website The Southport Air Show website is part of visitsouthport.com and benefits from all of the organic traffic to the general destination website. During these events the website has in the region of 600,000 users and 1.7 million page views. The dedicated southportairshow.com site has in the region of 250,000 page views over the 8 week period prior to the event, with approximately 200,000 of these being unique page views.

5 Main Sponsorship Sponsorship package includes: Complimentary Tickets 10 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets Programme Logo on front cover Half page advert in the programme Logo acknowledgement in programme Website Image, logo, biography and link to sponsor website Signage Logo on all outdoor signage Newsletter (17,000 subscribers) Dedicated newsletter to announce sponsor Logo on all newsletters Social Media 1 sponsor announcement on social media channels 4 mentions on social media in the run up and during the event 1 post event mention Promotional Materials Logo on all printed and digital advertising material where applicable Radio Advertising Your company will be mentioned as the main sponsor on all radio adverts in the Granada region. In 2017 the total reach of the radio campaigns was 2,274,977 Air Show Radio 2 sponsor talk ups on Air Show Radio - digitally broadcast for the duration of the Air Show (excluding Friday) Commentary Regular announcements by the Air Show display commentators (excluding Friday) Product Placement 3m x 3m stand at the event Branded signage across the site Entrance bannering Lancaster Lounge branding (one pop up stand Saturday and Sunday only) Tickets Logo on tickets from agreeing the sponsorship (tickets have been on sale since Dec 2017) PR Activity Sponsor support on regular press releases To take advantage of this sponsorship package, the total cost is 10,000 +VAT All sponsors will be agreed by Sefton Council before commitment

Partner Sponsorship Sponsorship package includes: Complimentary Tickets 10 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets Programme Half page

6 Partner Sponsorship Sponsorship package includes: Complimentary Tickets 10 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets Programme Half page advert in the programme Logo acknowledgement in programme Website Image, logo, biography and link to sponsor website Signage Logo on all outdoor signage Newsletter (17,000 subscribers) Logo on all newsletters Social Media 1 sponsor announcement on social media channels 3 mentions on social media in the run up and during the event Promotional Materials Logo on all printed and digital advertising material where applicable Air Show Radio 2 sponsor talk ups on Air Show Radio - digitally broadcast for the duration of the Air Show (excluding Friday) Commentary Regular announcements by the Air Show display commentators (excluding Friday) Product Placement 3m x 3m stand at the event Branded signage across the site Lancaster Lounge branding (one pop up stand Saturday and Sunday only) Tickets Logo on tickets from agreeing the sponsorship (tickets have been on sale since Dec 2017) To take advantage of this sponsorship package, the total cost is 5,000+VAT All sponsors will be agreed by Sefton Council before commitment

7 Night Flying Sponsor Sponsorship package includes: Complimentary Tickets 5 Hospitality tickets for the Premier Experience in The Lancaster Lounge General Admission - 30 tickets Programme Logo acknowledgement in programme Website Image, logo, biography and link to sponsor website Signage Logo on all outdoor signage Newsletter (17,000 subscribers) Logo on all newsletters Social Media 1 sponsor announcement on social media channels 2 mentions on social media in the run up and during the event Promotional Materials Logo on all printed and digital advertising material where applicable Air Show Radio 2 sponsor talk ups on Air Show Radio - digitally broadcast for the duration of the Air Show (Friday Night only) Commentary Regular announcements by the Air Show display commentators (Friday Night only) Product Placement 3m x 3m stand at the event Lancaster Lounge branding (one pop up stand - Friday Night only) Tickets Logo on tickets from agreeing the sponsorship (tickets have been on sale since Dec 2017) To take advantage of this sponsorship package, the total cost is VAT All sponsors will be agreed by Sefton Council before commitment

Red Arrows Display Appearance Sponsorship The Opportunity This is an exclusive opportunity to support the

Unique opportunity to engage with thousands of people via traditional marketing and PR alongside social media

8 Red Arrows Display Appearance Sponsorship The Opportunity This is an exclusive opportunity to support the appearance of the world-famous RAF Red Arrows. Massive audience reach both pre, during and post the event. Unique opportunity to engage with thousands of people via traditional marketing and PR alongside social media and experiential activity. Working Together Working with the Southport Air Show team your brand will be included in a variety of choreographed and campaign managed activity including:* Online Engagement Facebook / Twitter / Official website Souvenir Brochure Logo appearance on the Red Arrows display page, supplied by sponsor. Commentary Mention on the display PA announcement. To take advantage of this sponsorship package, the total cost is 1500+VAT All sponsors will be agreed by Sefton Council before commitment *Please see table for full breakdown

Jet or BBMF Display Appearance Sponsorship The Opportunity This is an exclusive opportunity to support the appearance

Massive audience reach both pre, during and post the event.

and campaign managed activity including:* Online Engagement Facebook / Twitter / Official website Souvenir Brochure

9 Jet or BBMF Display Appearance Sponsorship The Opportunity This is an exclusive opportunity to support the appearance of one of the jet display teams or the famous Battle of Britain Memorial Flight which display at the 2018 Air Show. Massive audience reach both pre, during and post the event. Unique opportunity to engage with thousands of people via traditional marketing & PR alongside social media and experiential activity. Working Together Working with the Southport Air Show team your brand will be included in a variety of choreographed and campaign managed activity including:* Online Engagement Facebook / Twitter / Official website Souvenir Brochure Logo appearance on the display page, supplied by sponsor. Commentary Mention on the display PA announcement. To take advantage of this sponsorship package, the total cost is 1000+VAT All sponsors will be agreed by Sefton Council before commitment *Please see table for full breakdown

Flying Display Appearance Sponsorship The Opportunity This is an exclusive opportunity to support one of the

choreographed and campaign managed activity including:* Online Engagement Facebook / Twitter / Official

10 Flying Display Appearance Sponsorship The Opportunity This is an exclusive opportunity to support one of the many aircraft appearances during the Southport Air Show. Massive audience reach both pre, during and post the event. Unique opportunity to engage with thousands of people via traditional marketing & PR alongside social media and experiential activity. Working Together Working with the Southport Air Show team your brand will be included in a variety of choreographed and campaign managed activity including:* Online Engagement Facebook / Twitter / Official website Souvenir Brochure Logo appearance on the display page, supplied by sponsor. Commentary Mention on the display PA announcement. To take advantage of this sponsorship package, the total cost is 500+VAT All sponsors will be agreed by Sefton Council before commitment *Please see table for full breakdown

11 Product Placement Opportunities Advertisement space includes: Stand - 3m x 3m Space 1 Banner position (banner not included) 1 Social media campaign on Southport Air Show Social Media Logo on website Logo in programme Ticket Allocation 1 Exhibitor car park pass 3 Exhibitor tickets (valid for both days) 10 Complimentary tickets* *Additional tickets may be purchased in advance at discount rates To take advantage of this sponsorship package, the total cost is VAT All sponsors will be agreed by Sefton Council before commitment

Media The Southport Air Show continues to create good relationships with local and national media to create a better, stronger and greater multifaceted event, alongside a dedicated radio station -

12 Media The Southport Air Show continues to create good relationships with local and national media to create a better, stronger and greater multifaceted event, alongside a dedicated radio station - ultimately giving sponsors access to a massive audience. Exposure Facebook - 17,000 likes total reach 2,621,431 Twitter 5,000 followers total tweet impressions 170,636 subscribers 17,000 - average open rate 42% - average click through rate 2% Working with local media and partnerships, the Southport Air Show engages with an audience, over a range of platforms. Radio - total reach of 2,274,977 Digital - total impressions 2,423,600

13 Sponsorship Overview COMPLIMENTARY TICKETS Premier Experience in the Lancaster Lounge General Admission PROGRAMME Half page advert Logo on front cover Logo acknowledgement in programme WEBSITE MAIN SPONSOR PARTNER SPONSOR NIGHT SPONSOR 5 30 FLYING DISPLAY SPONSOR Logo on the flying display page in the souvenir programme Image, logo, biography and link to sponsor website Logo on the flying display page on the website SIGNAGE Logo on all outdoor signage NEWSLETTER Dedicated newsletter to announce sponsor Logo on all newsletters PROMOTIONAL MATERIALS Logo, printed and digital advertising material where applicable SOCIAL MEDIA Sponsor announcement Social media mentions in the run up and during the event Post event mention RADIO ADVERTISING Included in the regional radio campaign AIR SHOW RADIO Two sponsor talk ups on Air Show Radio (Friday only) COMMENTARY Association with the display on social media channels Regular announcements by the Air Show display commentators 4 per day (Sat/Sun only) 2 per day (Sat/Sun only) 2 per day (Friday only) Mention by commentator at the flying display announcement PRODUCT PLACEMENT 3m x 3m stand at the event Branded signage across the site Entrance bannering Lancaster Lounge branding (one pop up stand) TICKETS (Sat/Sun only) (Sat/Sun only) (Friday only) Logo on all event tickets (Sat/Sun only) (Sat/Sun only) (Friday only) PR ACTIVITY Sponsor support on regular press releases

14 For more details contact Sammi Rudge at: Telephone:

Sponsorship Opportunities and Breakdown of Benefits

Sponsorship Opportunities and Breakdown of Benefits Title Logo Sponsor logo incorporated into Air Festival logo (if secured pre March 2018) Collateral Logo on all letterheads, leaflets, posters, merchandise,