5 4 Walk the red carpet with Shopper Events the only authorized planning and coordinating company for in-store events at Walmart. As a best-in-class client service group, Shopper Events has transformed the traditional sampling model into an experiential box-office hit. 6 7 2 S tar Power hollywood 1 3 tour Shopper Events is your exclusive tour guide to all Unilever star brands on the Hollywood Star Power Tour. Every tour stop is an interactive sampling event destination that brings your brand to life, builds shopper loyalty, and generates immediate and future purchases. Shopper Events makes Unilever brands the box-office winners at Walmart. Each tour stop showcases Academy Award-worthy performances including the Best Brands at Walmart by the Leading Food and Personal Care Products Company. 1 1 STRATEGIC SAMPLING: the Blockbuster Preview Unilever Product Portfolio.......................................2 22 tantalizing TasteS: Restaurant-Quality ITALIAN At home Bertolli Pasta Sauces............................................ 4 33 MAKING SCENTS: Scintillating experiences Axe Shower Gels................................................5 44 new year s resolutions: start the year off right........6 Slim Fast Meal On-The-Go 55 ENERGy boost: BEAUTY WAKE-UP CALL Dove Go Fresh..................................................7 66 Flavor Splash: Refreshingly healthy Lipton Iced Tea To Go...........................................8 77 SERIOUS about skin: ONGOING innovations NEW Vaseline Product Launch...................................9 For more information, visit www.shopperevents.com
What helps position Unilever as the winning product portfolio at Walmart? It s Shopper Events experiential sampling, reinforcing the Unilever brand messages to 27+ million Walmart customers each week the equivalent of 9 percent of the U.S. population. 2 At the heart of this strategic partnership is sampling the blockbuster preview that gets products into the hands of consumers, encourages trial and usage, and keeps Unilever brands top of mind. In a survey of how in-store sampling influences shoppers: 60% of shoppers said that first-hand experience would be the most effective way to encourage purchases. 90% would purchase product if satisfied with the sample. PROMO Industry Trends Report, 2007 76% of shoppers purchase product as a direct result of sampling. 83% report that a sampled item has become a recurring purchase. PMA s Sampling and Demonstration Council 94% of females running households felt sampling gave them a better idea of a new product than advertising. Sampling Measures Up, Dorothy Spencer For more information, visit www.shopperevents.com 3
Shopper Events will whisk Walmart Italian-food aficionados away on a cooking event tour manned by highly trained Food Sales Specialists that features fresh restaurant-quality recipes using the leading brand of authentic Italian pasta sauces Bertolli. Food Safety Certified Specialists are also employed to ensure Bertolli products are always safely prepared and recipe cards, cookbooklets and samples showcase their unparalleled flavors. Tempting the taste buds of Walmart shoppers is always a great way to stimulate sales. With its cooly seductive fragrances and packaging, Axe is giving guys the edge in the mating game. To promote the world s most popular male grooming brand, Shopper Events can provide models talent to create a sexy sampling experience to entice your target consumer. In addition, a takeaway booklet of hot product benefits and get-the-girl grooming tips will position Axe as the only game in town. 4 5
We all know the drill. Right after the New Year, over-indulgent holiday party goers are ready to get back on the healthy-eating bandwagon. That s when a Shopper Events sampling program strategically aligned with major brand initiatives and timing can show customers how to power up and slim down with Slim Fast Meal On-The-Go bars and shakes. Customers can enjoy a sample while they continue their shopping and you can bet they ll stock up on Slim Fast, too. At the heart of Dove the brand that keeps to its clinically proven promises are solutions to bring out women s inner beauty. A Shopper Events sampling event can show how Dove Go Fresh shower gel, body spray and deodorant can help all women feel good about themselves. The proof is in the experience refresh in store with samples and a beauty booklet of skincare benefits, and energy-boosting tips that will bring customers back again and again. 6 7
Lipton the innovative leader in the global tea beverage market is always making a splash. Lipton Iced Tea To Go fills the needs of busy, health-conscious Walmart shoppers who demand refreshing beverages on the go. What better way to demonstrate this than a Shopper Events sampling station where customers can open a packet, pour its contents into water, shake and sip. The more they taste, the more they ll buy! Vaseline has been keeping skin amazing since 1869 and new product innovations are proof of this passion. Shopper Events will dramatically debut your new collection with an event that unveils its superior benefits via a we re-serious-about-your-skin beauty booklet, plus generous samples, of course. Shopper Events can also create memorable premium items for your event. How memorable? Research reveals that 84 percent of consumers can name the advertisers on the premiums they receive. 8 9
CONTACT: Jana Rewey, Account Director E-MAIL: Jana.Rewey@shopperevents.com PHONE: 479.364.6913 For more information, visit www.shopperevents.com