ROLE DESCRIPTION International Partnerships Co-ordinator Division: Industry Partnerships and Government Policy Location: Sydney, Australia Grade Equivalent: 7/8 Kind of Employment: Permanent ANZSCO Code: Date of Approval: Agency Website: http://www.destinationnsw.com.au 1. OVERVIEW Destination NSW is a Public Service Executive agency with responsibility for devising and implementing strategies to grow the visitor economy. Our particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and Regional NSW. In addition, Destination NSW is the major investor in Business Events Sydney with the aim to secure more international conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and Regional NSW. Destination NSW is headquartered in Sydney, with offices and representatives in Singapore, Hong Kong, Shanghai, Chengdu, London, Los Angeles, Auckland, Tokyo, Seoul and Mumbai. See http://www.destinationnsw.com.au for further details. VISION To make Sydney and NSW one of the world s most successful tourism and events destinations. MISSION To double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for NSW. CORPORATE GOALS Position Sydney and New South Wales as Australia s premier tourism and major events destinations Attract and secure high value Major Events Maximise yield and dispersal from the Visitor Economy Build a sustainable Events Calendar for NSW Create and sustain a high performance organisation STRATEGIC OBJECTIVES 1. Achieve visitor economy 2020 targets and implement the Visitor Economy Action Plan. 2. Position Sydney & NSW as Australia s premier tourism and events destination. 3. Develop the strongest and most compelling events calendar in Australia. 4. Increase industry, stakeholder and customer engagement. 5. Deliver value in our partnership/co-op programs. 6. Attract and retain the best staff and build staff capacity and capabilities. 2. PRIMARY PURPOSE OF ROLE International Partnerships Co-ordinator Page 1 of 8
Under the leadership of the International Partnerships Manager, the International Partnerships Co-Ordinator will work closely with the International Partnership Campaign Managers and will be responsible for the co-ordination and implementation of Partnership Programs which maximise marketing opportunities for Destination NSW and its partners to drive overnight visitation to NSW from the international markets. The International Partnership Co-ordinator will work closely across a number of internal teams within Destination NSW and with external partners to implement and report on international marketing and promotional activities. 3. KEY ACCOUNTABILITIES KEY RESULT AREA % RESPONSIBILITY Role Specific KPI s Partnership Programs Co-ordination. Research, Analysis and Reporting. 40% 20% Provide campaign co-ordination for the delivery of partnership programs through liaison with internal units including International Offices, Marketing, Communications, Image Library, Events and Research. Co-ordinate the production and delivery of presentations and collateral. Assist Campaign Managers with the the development of Cooperative Marketing Agreements. Co-ordinate the supply of marketing support materials to the International offices to assist in the development and implementation of campaigns. Work with the Director, Manager and Campaign Managers to play a lead role in the tracking of the approvals of all marketing/ promotional material with Internal Stakeholders and External Partners. Co-ordinate and liaise with event stakeholders and Destination NSW offices in the development of International event packaging programs. Co-ordinate the reporting and tracking of partner results. Research, analyse, evaluate and report on partnership activities to identify successes and opportunities for enhancements to programs and relationships. Analyse, evaluate and report on partnership marketing budgets against expenditure to ensure activities meet specified objectives within budget parameters. Collect information and prepare briefings, papers and correspondence for the Director, Partnership Programs, International Partnerships Manager and Senior Management. Co-ordinate the communication of the Business Unit activities to internal partners within Destination NSW. Campaign development and implementation milestones are met. Co-operative Marketing Agreements are completed, signed and approved prior to commencement of cooperative marketing campaigns for all partners. Campaign planning includes measurement to ensure that partner sales data is obtained to enable performance and ROI reporting and is included in the Co-operative Marketing Agreements. An asset bank of support materials is available to be provided to international offices for campaign development. Approvals are obtained within timeframes to meet campaign deliverables. Key markets and distribution channels for events with international appeal are identified and assistance provided to develop packaging with partners. Campaign reports are accurate and delivered to deadline and include all relevant data required for internal and external reporting purposes and are linked to achieving the Visitor Economy Industry Action Plan 2020 target to double overnight visitor expenditure. Post campaign analysis templates are completed for each campaign undertaken and evaluated against objectives and investment. Briefings, papers and correspondence is produced accurately and delivered to deadline. Awareness of the International Partnership unit activities by internal partners within Destination NSW. Relationship Management. 20% Work collaboratively with the Trade and Industry team to establish and maintain networks with tourism operators and industry stakeholders and provide advice to build and support Destination NSW s role in promoting and maximising the tourism potential of NSW. Industry engagement and involvement as well as industry satisfaction. Positive relationships with internal and external stakeholders are maintained and partner satisfaction. All issues regarding the partnership programs internal and International Partnerships Co-ordinator Page 2 of 8
KEY RESULT AREA % RESPONSIBILITY Role Specific KPI s Develop and maintain professional working relationships with internal, including Destination NSW International Offices, and external partners. Regularly check and update the CRM system with relevant contacts. Represent Destination NSW at industry and partners meetings and forums as requested. external process and daily duties are raised and resolved promptly and documented as required. CRM system accurately contains all stakeholders that the business unit engages. Ensure high quality representation to both internal and external stakeholders reflecting the integrity of a high performance organisation Operational and financial management (including reporting). 15% Contribute to the Destination NSW strategic, operational and budgetary planning and management process to achieve corporate and strategic objectives. Develop and/or contribute to succinct, timely, informative and accurate briefings, papers and corporate reporting requirement. Be proactive in suggesting areas for improvement in internal processes along with possible solutions. As a NSW Government agency representative, adhere and comply with all Destination NSW policies and procedures. Ensure all physical and electronic business records are stored and maintained in recordkeeping system as mandated by NSW Government. Work with the International Partnerships Manager to monitor and review performance to ensure achievement of departmental goals and job satisfaction. Briefings and reports are accurate and delivered to deadline. Budget expenditure is approved prior to commitment of activities (or any material variance). All audit or compliance guidelines are adhered to and any issues promptly resolved. Destination NSW policies and procedures are adhered to. All business records are stored as mandated by the NSW Government. Constant financial monitoring and feedback as required. All Half-Year and Yearly Performance reviews completed, reviewed and discussed with International Partnerships Manager; including training needs, areas for development, potential career opportunities and motivation; by January 31 st and June 30 th. All Performance issues addressed in a timely fashion and documented as required. Team work and collaboration. 5% Provide support on projects undertaken in the Partnerships team and the Industry Partnerships & Government Policy division. Foster a collaborative team spirit focused on service delivery to both internal and external clients. Proactively keep up to date with issues that may impact the Visitor Economy and actively participate as a team member across Destination NSW, contributing to and undertaking special projects and activities, as required. Promote teamwork and achievement of common purpose by encouraging all Destination NSW colleagues to share information and ideas. Undertake other duties as directed by the International Partnerships Manager. Contribute to the delivery of projects within the Division as directed. Level of internal and external partner satisfaction. Gather and share market intelligence and proactively participate in Destination NSW activities as required.. Collaboratively share information and ideas. Provide timely advice and information to other Destination NSW Business Units. International Partnerships Co-ordinator Page 3 of 8
4. KEY CHALLENGES Co-ordinating multiple projects in a constantly changing environment and working within tight decision-making deadlines. Balancing the priorities and demands of the commercial partners and industry stakeholders against the identified needs and resources of Destination NSW and maintaining a collaborative approach in the development of marketing campaigns/programs. Applying analytical, creative reasoning, negotiation and interpersonal skills to co-ordinate programs which are designed to achieve high level results and impact. Keeping up-to-date with industry trends and the needs of Commercial Partners and industry stakeholders in the development and implementation of programs to maximise the tourism potential of Sydney and NSW. Working with the Director, Partnership Programs, International Partnerships Manager and Senior Management to scope and plan future work projects and meet the objectives of Destination NSW. 5. KEY RELATIONSHIPS REPORTS TO - International Partnerships Manager. - Director, Partnerships Programs (in Manager s absence). DIRECT REPORT/S: - Nil. INTERNAL - Director, Manager, Campaign Managers and Partnership Programs team on a regular basis to provide updates and consult on projects, activities and work commitments. - Partnership Programs team on a regular basis to provide assistance on particular projects across the whole unit and assist in the delivery and preparation of presentations to tourism providers. - Other business units of Destination NSW to provide input, seek advice, develop and implement partnership activities. EXTERNAL - Regular contact with commercial partners and industry stakeholders to implement projects, provide advice and ensure Destination NSW partnership strategies and corporate objectives are closely aligned with industry needs. 6. ROLE DIMENSIONS DIRECT REPORTS: Nil BUDGET: Nil 7. DECISION MAKING AUTHORITY International Partnerships Co-ordinator Page 4 of 8
DELEGATIONS Financial: Nil INDIVIDUAL DECISION MAKING Makes day-to-day decisions in the planning, co-ordination and implementation of approved programs and plans and provide advice and support to tourism operators and industry stakeholders. Exercise discretion in the approach to work to be undertaken and informs and consults with other Divisions and business units in Destination NSW and the Department and escalates more complex matters to the International Partnerships Campaign Managers or the International Partnerships Manager. Identifies problems and seeks solutions within an approved program framework to ensure the objectives of the international partnership marketing programs are achieved. IN CONSULTATION DECISION MAKING Decisions which impact on the budget, timeframes or deliverables of a project or program are referred to the International Partnerships Campaign Managers. Works closely with the International Partnerships Campaign Managers in dealing with more complex issues and making decisions which potentially extend marketing activities and partnerships. Prepare recommendations based on analysis of previous programs and market research and intelligence and discusses content with the International Partnerships Campaign Managers and International Partnerships Manager. 8. ESSENTIAL REQUIRMENTS QUALIFICATIONS Tertiary qualifications in marketing or tourism or related discipline and/or equivalent relevant experience. EXPERIENCE Proven experience in the coordination of partnership marketing programs and working with a variety of stakeholders. Ability to influence, negotiate and resolve conflict on day to day matters to achieve co-operation between all stakeholders. Good understanding of the tourism environment and the interrelationship with the three tiers of Government. Basic knowledge of the tourism industry and understanding and awareness of all elements of the marketing mix and role it plays in delivery of the partnership marketing program. SKILLS AND COMPETENCIES Good understanding of the issues affecting tourism in NSW including intrastate, interstate and international competition and consumer trends and experience in tourism marketing and communications to meet the needs of industry providers. Strong communication, interpersonal and liaison skills and capacity to deal with a diverse group of industry stakeholders. Good teamwork skills and capacity to build and maintain productive working relationships and networks. Excellent organisational, project and time management and implementation skills to effectively coordinate multiple projects concurrently. Computer literacy and knowledge of software applications for the production of documentation including briefings, status and budget reports and presentations. OTHERS Current Australian driver s licence. 9. CAPABILITIES FOR THE ROLE International Partnerships Co-ordinator Page 5 of 8
The NSW Public Sector Capability Framework applies to all NSW public sector employees. The Capability Framework is available at www.psc.nsw.gov.au/capabilityframework. Below is the summary list of capabilities and the level required for this role. The capabilities in bold are the focus capabilities for this role. Refer to the next section for further information about the focus capabilities. NSW Public Sector Capability Framework Capability Group Capability Name Level Display Resilience and Courage Act with Integrity Manage Self Value Diversity Communicate Effectively Commit to Customer Service Work Collaboratively Influence and Negotiate Deliver Results Plan and Prioritise Think and Solve Problems Demonstrate Accountability Finance Technology Procurement and Contract Management Project Management Focus Capabilities- The focus capabilities for the role are those in which new occupant/s of the role must demonstrate immediate competence. NSW PUBLIC SECTOR CAPABILITY FRAMEWORK Capability Group Capability Name Level Behavioural indicators Personal Attributes Act with Integrity Represent the organisation in an honest, ethical and professional way and encourage others to do so Demonstrate professionalism to support a culture of integrity within the team/unit Set an example for others to follow and identify and explain ethical issues International Partnerships Co-ordinator Page 6 of 8
Relationships Results Communicate Effectively Commit to Customer Service Work Collaboratively Deliver Results Ensure that others understand the legislation and policy framework within which they operate Act to prevent and report misconduct, illegal and inappropriate behaviour Tailor communication to the audience Clearly explain complex concepts and arguments to individuals and groups Monitor own and others' non-verbal cues and adapt where necessary Create opportunities for others to be heard Actively listen to others and clarify own understanding Write fluently in a range of styles and formats Take responsibility for delivering high quality customer-focused services Understand customer perspectives and ensure responsiveness to their needs Identify customer service needs and implement solutions Find opportunities to co-operate with internal and external parties to improve outcomes for customers Maintain relationships with key customers in area of expertise Connect and collaborate with relevant stakeholders within the community Encourage a culture of recognising the value of collaboration. Build co-operation and overcome barriers to information sharing and communication across teams/units. Share lessons learned across teams/units. Identify opportunities to work collaboratively with other teams/ units to solve issues and develop better processes and approaches to work. Take responsibility for delivering on intended outcomes Make sure team/unit staff understand expected goals and acknowledge success Identify resource needs and ensure goals are achieved within budget and deadlines Identify changed priorities and ensure allocation of resources meets new business needs Ensure financial implications of changed priorities are explicit and budgeted for Use own expertise and seek others' expertise to achieve work outcomes Business Enablers Think and Solve Problems Demonstrate Accountability Finance Research and analyse information, identify interrelationships and make recommendations based on relevant evidence. Anticipate, identify and address issues and potential problems and select the most effective solutions from a range of options. Participate in and contribute to team/unit initiatives to resolve common issues or barriers to effectiveness. Identify and share business process improvements to enhance effectiveness. Take responsibility and be accountable for own actions Understand delegations and act within authority levels Identify and follow safe work practices, and be vigilant about their application by self and others Be alert to risks that might impact the completion of an activity and escalate these when identified Use financial and other resources responsibly Understand basic financial terminology, policies and processes, including the difference between recurrent and capital spending Take account of financial and budget implications, including value for money in planning decisions Present basic financial information to a target audience in an appropriate format Understand financial audit, reporting and compliance obligations and the actions needed to International Partnerships Co-ordinator Page 7 of 8
Procurement and Contract Management satisfy them Display an awareness of financial risk and exposure and solutions to address these Apply legal, policy and organisational guidelines and procedures in relation to procurement and contract management Develop well written, well-structured procurement documentation that clearly sets out the business requirements Monitor procurement and contract management processes to ensure they are open, transparent and competitive, and that contract performance is effective Be aware of procurement and contract management risks, and what actions are expected to mitigate these Evaluate tenders and select providers in an objective and rigorous way, in line with established guidelines and principles Escalate procurement and contract management issues where required International Partnerships Co-ordinator Page 8 of 8