SAP Cloud Strategy Anoop Srivastava Director (Energy & Natural Resources) MENA ENR Forum, Al Khobar
Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. 2014 SAP SE. All rights reserved. 2
Agenda SAP Cloud: Market Trends SAP Cloud Strategy Portfolio Cloud Deployment and Migration Models 2014 SAP SE. All rights reserved. 3
Transformational technologies have converged to drive business innovation like never before Cloud Mobile Networks Big Data Simplicity, time to value, speed to innovation, and extensible platform Adaptability for the 21 st century workforce, everything doable from anywhere Hyper-connectivity fueled by digital communities and social collaboration Predictive insight driven by business strategy, new product strategies, new customer relationships More than 60% of CEOs expect 15-50% of their earnings growth in the next 5 years to come from technology-enabled business innovations. McKinsey study, 2013 2014 SAP SE. All rights reserved. 4
Cloud is where the market is going 75% New enterprise IT spend Will be cloudbased or hybrid by 2016 Source: IDC 2013 Report: New Enterprise IT Spend 80% New IT purchases Will be made by Line of Business Source: IDC 2013 Report: Line of Business IT Purchases 60% Cloud Spending Will be for Cloud apps (SaaS) Source: IDC 2013 Report: New Enterprise IT Growth $200B+ Greater cloud market growth by 2018 including cloud services and the technology to enable cloud services Source: IDC Predictions 2015 2014 SAP SE. All rights reserved. 5
Cloud is no longer just about IT efficiencies or TCO Why companies are investing in the cloud: 54% 37% 48% 39% 10% To develop new products and services To enter new markets For custom development of new applications To collaborate with partners, suppliers, and/or customers Not using the cloud for strategic ends 54% Source: 2014 Oxford Economics Research Program sponsored by SAP The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings. 2014 SAP SE. All rights reserved. 6
Cloud is about innovation and new engagement models Faster deployment More frequent innovation updates Agile deployment, configuration and integration Lower CapEx & faster Time to Value Full deployment in weeks Mobile grade user experience = less training Multiple innovation releases per year Customer feedback a cornerstone of updates Rapid process configuration Faster adoption No lengthy upgrade cycles Packaged integration Lower initial solution and deployment fees No maintenance or upgrade costs Prepackaged integrations 2014 SAP SE or an SAP affiliate company. All rights reserved. 7
Cloud is at the center of SAP s strategy THE cloud company, powered by SAP HANA Run Simple = Cloud + SAP HANA 2014 SAP SE. All rights reserved. 8
One Company, three business models Simple Applications S4HANA SCM SuccessFactors / HR Hybris / Customer Engagement & Commerce Industry Industry Cloud Internet of Things Incubation Industries (Media, Sports & Entertainment) 22 BILLION TOTAL REVENUE PLATFOR BY 2017 28 BILLION M TOTAL REVENUE BY 2020 Data Database (SAP HANA) Big Data Analytics SAP Lumira Big Data analytics Platform as a Service SAP HANA Cloud Platform Mobile Direct / Indirect Materials Ariba Contingent Labor Fieldglass Travel & Expense Concur 2014 SAP SE. All rights reserved. 9
SAP: The fastest growing enterprise cloud company at scale 70M+ 30+ 17.5M $700B+ ~2M $1.7B+ Industry s largest base of Cloud users More business professionals use Cloud solutions from SAP than from any other vendor on the planet. Industry s most comprehensive Cloud portfolio Market-leading public apps (#1 in HCM, Procurement, Business Networks and Social Collaboration) covering all lines of business The leading social business platform More users than Chatter, Yammer The largest, most global and comprehensive business network 1.6 million connected companies in 190 countries transacting over $600B in commerce annually Largest business Cloud deployments Some with about 2 million users. Public, private and managed service offerings Annualized run rate in SAP Cloud business Over 40% year-overyear growth in the cloud *excludes Concur except in # Cloud users 2014 SAP SE. All rights reserved. 10
2014 SAP SE. AG. All rights reserved. Internal 11 SAP cloud portfolio Delivered in a simple and unified approach HR Omni-Channel Customer Engagement & Commerce Sourcing & Procurement Finance Human Resources Marketing Sales Service Supply Chain Management Procurement Finance Public Cloud Full Cloud HCM: Core HR + Talent + Analytics hybris Marketing suite Cloud for Sales Cloud for Service S&OP Cloud on HANA Collaboration SAP Jam, Business Network ByD B1 Cloud SAP HANA Platform & Fiori User Experience Managed Cloud/ Onpremise Analytics BI (BusinessObjects), SAP Cloud for Planning, BW on HANA SCM, PLM & Manufacturing Simple Finance SAP Core HR Omni-channel commerce CRM on HANA Suite on HANA (SD, MM, PP & PLM) SAP SRM Business One, Business All in One Suite on HANA
Cloud Deployment Models Cloud Deployment Models describe the different infrastructure, software lifecycle management, and licensing models used for deploying software, i.e., where the software is running and how much control and flexibility a customer has. Private Managed Cloud Platform-as-a-Service (PaaS) Hybrid Cloud Private Cloud Public Cloud (SaaS) Dedicated App Servers in Datacenter App Services DB Services On-Premise Hybrid Customer Multi-tenant App Server Customer Firewall Multi-tenant App Server in Datacenter Infrastructure Services Deployment model implies resources dedicated to one customer and accessed through the internet or VPN. The infrastructure is owned, managed and operated by the cloud provider, or a third party. SAP HANA Enterprise Cloud is SAP s Private Managed Cloud. Application Management Services Incident management, problem management, change management, request fulfillment, proactive event management (monitoring), specific proactive services, and continuous improvement of the functional application layer. Cloud infrastructure, operating system, programming languages, libraries, services, tools and a defined level of support for consumers to deploy consumercreated, developed or acquired applications. PaaS consumers do not manage underlying cloud infrastructure but have control over deployed applications. On Premise Software license is purchased and deployed on the servers at the premises of the customer. The customer manages and controls the software. Hybrid Cloud A hybrid cloud deployment model uses resources comprised of a mix of two or more distinct cloud deployment models that are integrated by standardized or proprietary technology enabling data and application portability. Hybrid Landscape A mix of on premise and any cloud deployment model(s). alternatively referred to as an on premise to cloud hybrid or hybrid environment. App server inside firewall Public cloud provides consumers access to the provider s applications running on cloud infrastructure on the premises of the cloud provider. The application is shared by multiple customers through the Internet. It is accessible from various client devices via either a thin client interface, such as a Web browser, or a program interface and is updated by the provider. The customer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities,. 2014 SAP SE. All rights reserved. 12
BW BW on HANA Cloud migration scenarios Non-disruptive options based on customer requirements CURRENT/ BEFORE AFTER On-Premise On-Premise Managed Cloud Public Cloud Business Suite HCM CRM MOVE TO PUBLIC CLOUD Business Suite on HANA PLM HANA Enterprise Cloud SD SFSF SRM PLM PP MOVE TO SUITE ON HANA PP MM FICO or Simple Finance ARIBA C4C 3 rd Party MM SD FICO MOVE TO HANA ENTERPRISE CLOUD SAP HANA SAP HANA SAP HANA HANA Cloud Integration (HCI) HANA Cloud Platform 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
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