Insert Your Logo Here. Memorable Domains for Those Who Make Waves
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1 Insert Your Logo Here Memorable Domains for Those Who Make Waves
2 What is a Top-Level Domain Name? A Top-Level Domain (TLD), or domain name extension, is the part of the domain name after the dot. The term domain name may be more recognizable when it s referred to as a URL or website address, but all of these terms signify the same thing. Examples of some of the popular, more common domain name extensions include.com,.org,.net,.gov,.biz and.edu..boats is a TLD that is an easily recognizable, industry-specific term..boats domain names are available for purchase for use with boating-related websites.
3 Domain name example
4 The Evolution of Domain Names Domain names have gone through a major transformation over the past few years. New domain name extensions are emerging that offer improved branding and marketing efficiencies that ultimately create a better customer experience. Hundreds of new domain name extensions are available, presenting new options for businesses and enthusiasts wanting a memorable, unique URL. The addition of new TLDs enables businesses to achieve optimal branding by acquiring domain names which may no longer be available as.coms.
5 Benefits of Owning a.boats Domain Name Improved Customer Experience - increase trust and confidence with targeted content Brand Recognition - create memorable, intuitive and practical URLs Innovative - be one of the first in your industry to own a URL that directly represents your business Relevant - websites are monitored to ensure relevant, meaningful content that is marine industry-specific Brand Protection - own your brand name. Don t give that opportunity to your competitors.
6 How Can TLDs Boost Search Results? Businesses with industry-specific domain names clearly convey to consumers that they offer a relevant product or service within that industry, helping confirm the relevance of the website to search engines. Ultimately, the success of your website comes down to having a memorable domain name paired with website content that people find useful and enjoyable. Whether your domain name includes a.com or a new domain name extension, search engines recognize quality content.
7 An SEM Campaign Test:.com VS.diamonds When it comes to paid search, research is revealing that the cost-per-click (CPC) for campaigns that include industry-specific TLDs is considerably less than the traditional.com. An independent study compared SEM effectiveness of identical landing pages using the domain names and (May 2014 through September 2015). The conversion rate on the.com domain was 23% compared to 35% on.diamonds; the CPC on.com was $0.83 compared to $0.77 on.diamonds. The study concluded that it costs 2x as much to advertise a.com than a.diamonds domain.* *Globerunner SEM Study, 2015
8 How to Use Your Exclusive.Boats Domain Name Move your current website to a new URL with an industry-specific TLD (i.e.: to Feature category-specific products or services on a dedicated URL (i.e.: Use as a memorable link to boating-related products on your existing website (i.e.: Create landing pages and microsites to support advertising campaigns and convert more sales Buy keyword or category domains that help define and describe products and services. Populate with targeted content to capture more relevant traffic Create unique content channels and develop brand identity and authority Protect your brand identity from competitors by purchasing multiple domain names Purchase a unique domain name to create a memorable address Drive traffic to social media properties through a targeted domain name
9 What is a Premium Domain Name? Premium domain names, much like premium real estate, have higher values than standard domain names. Premium names can help you target an entire sector of a market, such as interest (i.e.: or geographic area (i.e.: Premium domains experience a high level of demand and reach an expansive audience and are valuable business-owned assets that can be sold as your business evolves. Most domain names are standard - they are meaningful to a relatively small number of businesses, resulting in lower demand. Conversely, premium names are typically meaningful to a diverse set of businesses and acceptable alternative names may not exist. Generic phrases and geographic names make up the majority of premium names. Premium Domain Name Characteristics: Keywords with high search volume Category-defining terms Generic terms relevant to multiple businesses Some common premium domain names may include the following: geographic locations, short words or phrases, typically four characters or less; single dictionary words; popular names; popular places; abbreviations; and acronyms.
10 Premium Name Examples Generic 1 4 Character Combinations Geographic Categories
11 Notable.Boats Websites - Sunsail uses this memorable domain name to maintain the relationship and authority from its charter group brand and to provide content specific to their brokerage services. - In addition to a keyword-rich redirect, owning SmokerCraft.Boats gives Smoker Craft the flexibility to use this unique domain name for specific offers or promotions. - Sunseeker protects their venerable brand from competitors and cybersquatters by including Sunseeker.boats in their domain portfolio. - Amazon segments consumers by interest, redirecting visitors to boating product-specific pages on Amazon.com. - Dubrovnik Coastal Beauty uses their short, memorable, geographic-specific domain name to host their boat trip excursions website.
12 Insert Your Logo Here You Company Contact Info Here
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