Join Us In Launching Our Newest Site

Transcription

1 Join Us In Launching Our Newest Site Executive Page 1

2 How QuadCities.com Helps Your Business The first place your prospects turn to when they want to learn about the Quad Cities, now becomes your #1 source for new business, sending you targeted traffic, and delivering your marketing message 24 hours a day, 7 days a week, 365 days a year. Executive BENEFITS In our current economy, effective marketing is more challenging than ever: You ve got a tight marketing budget, ever increasing costs and an overriding need to know that every penny you spend on advertising will drive targeted traffic to your website and through your door How do you know where your marketing dollars are most wisely spent? How do you know where your brand will be seen by the most relevant customers? How do you know where your ads will convert the most browsers into buyers? Do TV and radio commercials or print media reach your customers at the moment they are ready to buy? Web marketing does! Page 2

3 How QuadCities.com Helps Your Business When you advertise on QuadCities.com, your ad will always be there exactly when your customer is looking for it Executive At 3 in the morning On holidays and weekends During a break at work After the kids are out of school Your ad is available 24/7/365. Web ads reach searchers actively solving a problem or pursuing a goal in other words, they re looking for: A place to shop, a place to eat, a place to stay, a place to live A place to relax, a place to explore, a place to dance, a place to play A place to heal, a place to plan, a place to help, a place to be helped Page 3

4 The Power of QuadCities.com Imagine the power of your ad if all these active web searchers came from A site that is devoted to connecting Quad Cities searchers with Quad Cities businesses A site that is THE website your customers will intuitively connect with Quad Cities, and return to again and again Executive It just makes sense when you want Lands End, you don t search for Lands End, you type in LandsEnd.com When you want Yahoo, you just type in Yahoo.com Going to Miami? People just type in Miami.com Looking for something in the Quad Cities people just type in QuadCities.com Bypassing Google, Yahoo and on the fast track to finding your business Roughly 50% of today s Internet users intuitively type in QuadCities.com when they are searching for Quad Cities businesses Page 4

5 The Power Of QuadCities.com THE DEMOGRAPHICS QuadCities.com site users have buying power! They are predominately female, 35 and older, college educated and affluent with disposable incomes. FEMALE (57%) NO CHILDREN 6-17 IN HOUSEHOLD (75%) Executive AGE 35+ (71%) CAUCASIAN (91%) AFFLUENT BUYERS (78% Earn Over $30K) GRADUATES and POST GRADUATES (55%) Source: QuantCast November 2008 Page 5

6 The Power Of QuadCities.com QUANTIFIABLE RETURN ON INVESTMENT Executive When you place a print ad, do you know The exact number of impressions your ad received? The number of readers who visited your website because of that ad? The number of readers who called you as a direct result of that ad? Advertising on QuadCities.com provides you with Reporting by month on how many impressions and clicks you are getting for your ad spend Optional unique 800 numbers available for call tracking and home page and channel display ads You never have to guess what your ROI is you will know. There is no other media advertising with that amount of accountability. Page 6

7 BUILDING BUSINESS Executive Organic Search Engine Traffic QuadCities.com s experienced search engine optimizers continually work to build and maintain high rankings in the search engines for numerous keyword phrases. Pay Per Click Traffic Combining sponsored search results with organic placements will increase our brand exposure and drives traffic to specific category pages, where your business is listed. Campaigns and RSS Feeds Continuously updated RSS feeds and consistent marketing campaigns will increase QuadCities.com s brand, while driving repeat traffic and customers to the website. As a QuadCities.com business partner, you will have the opportunity to participate in campaigns to thousands of site visitors who have asked for information on Quad Cities businesses! Press Release Campaigns QuadCities.com s marketing department regularly generates newsworthy, optimized press releases to over 10,000 journalists, creating media interest and driving online traffic. QuadCities.com is on track to receive over 350,000 visitors in 2008, nearing a 12% increase in traffic from 2007! Our skilled copywriters craft marketing copy designed to increase click-thrus to QuadCities.com, and then to your website and to your business. Page 7

8 The Power Of QuadCities.com SEARCH ENGINE INDEPENDENT More than 60% of our traffic comes from people typing one of our web addresses directly into their web browser, and bypassing the search engines. Executive Extension QuadCities QuadCity.com.biz.info.mobi.net -.org -.tv -.us Quad-Cities Quad-City Page 8

9 The Power Of QuadCities.com SEARCH ENGINE DOMINANT While QuadCities.com may be the only 100% search engine independent web site for the Quad Cities, but we don t stop there. We also Rank #1 in ALL of the major search engines under Quad Cities. Additionally, we rank high for other keywords like Hotels & Lodging. Search Engine Phrases Quad Cities Quad City Google #1 #1 Yahoo! #1 #2 MSN #1 #1 AOL #1 #1 Executive Quad Cities Hotels #7 Quad City Hotels #4 Quad Cities Lodging #1 Quad City Lodging #2 #1 #3 #1 #12 #1 #1 #4 #22 #5 #4 #1 #2 Page 9

10 HOME PAGE ADVERTISING Highly visible home page ads place your business in front of Qualified online traffic nearly every time QuadCities.com is tapped for information by local residents and Quad City visitors. Executive Ensures nearly every QuadCities.com website visitor sees your message at peak times, that s over 30,000 page views per month! And can include a toll-free number, call tracking, and click-thru reporting! No other media can provide that level of accountability. Advertising Opportunities on the Home Page include the following: Leader board banner (728x90) offered either exclusively or shared Multimedia banner (300x250) offered either exclusively or shared Skyscraper banner (120x600) offered either exclusively or shared Featured Event Slideshow (600x260) of current activities Optima Home Page Logo (115x80) Hotels, Restaurants, Attractions and Shopping (Optima Ads NOW get FREE Featured Business Listing) Community Partner Logo (115x80) only for Community Partners Page 10

11 Executive 2009 MEDIA KIT for QuadCities.com and QuadCity.com HOME PAGE ADVERTISING FEATURED EVENT SLIDESHOW (600x260 pixels) Your event can benefit from being a part of the home page slide show for up to one month. Your event is promoted via a full page press release style article Your press release can be enhanced to include: Interactive link to your website Interactive map with your location and driving directions Ability to add coupons, free! Business name, address and phone number Select your desired time of exposure: Presence in front page slide show for 1 week = $400 Presence in front page slide show for 2 weeks = $600 Presence in front page slide show for 4 weeks = $800 Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 11

12 HOME PAGE ADVERTISING OPTIMA Home Page Business Listing (115x80 pixels) Your logo appears prominently on the FRONT PAGE of QuadCities.com Your logo and name linked to your web site Available only to Restaurants, Lodging, Shopping and Attractions Executive Minimum commitment 12 months $1800/year for Restaurants, Lodging, Shopping and Attractions FREE for Community Partners Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 12

13 Display Advertising Charter Rates Executive BANNER ADS LEADERBOARD (728x90 pixels) Leaderboard ads put you at the top of QuadCities.com with eyecatching visibility immediately upon entering the site Position yourself in front of QuadCities.com s established regional, national and international audiences Demand attention immediately upon entering homepage or any section, sub-section or sub-sub section Great for building awareness Commit to a minimum of 6 months, or own the space for a year Own the top of the page exclusively Maximum file size: 40k Recommended maximum animation length: 15 seconds Page 13

14 Display Advertising Charter Rates Executive BANNER ADS LEADERBOARD (728x90 pixels) Position Within Web Site Homepage - Exclusive Homepage Shared (up to 5) Section - Exclusive Section - Shared (up to 5) Sub-Section Premium - Exclusive Sub-Section Premium Shared Sub-Section Non-Premium - Exclusive Sub-Section Non-Premium - Shared Sub-Sub Premium - Exclusive Sub-Sub Premium - Shared Sub-Sub Non-Premium - Exclusive Sub-Sub Non-Premium - Shared Run of Site 6 Months $1,500/month $400/month $500/month $200/month $500/month $200/month $300/month $100/month $300/month $150/month $200/month $100/month $400/month 12 Months $1,350/month $360/month $450/month $180/month $450/month $180/month $270/month $90/month $270/month $135/month $180/month $90/month $360/month Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 14

15 Display Advertising Charter Rates Executive BANNER ADS MULTIMEDIA (300x250 pixels) Multimedia ads command attention much like buying a quarter page in a newspaper does. They re highly visible. Their sheer size allows you to: Use a headline that gets attention and relates to your most important benefit Include a graphic or even a video clip that builds understanding List loads of benefits, bullet style The top-right of the page is where most readers eyes look first Commit to a minimum of 6 months, or own the space for a year Maximum file size: 40k Recommended maximum animation length: 15 seconds Page 15

16 Display Advertising Charter Rates Executive BANNER ADS MULTIMEDIA (300x250 pixels) Position Within Web Site Homepage - Exclusive Homepage Shared (up to 5) Section - Exclusive Section - Shared (up to 5) Sub-Section Premium - Exclusive Sub-Section Premium Shared Sub-Section Non-Premium - Exclusive Sub-Section Non-Premium - Shared Sub-Sub Premium - Exclusive Sub-Sub Premium - Shared Sub-Sub Non-Premium - Exclusive Sub-Sub Non-Premium - Shared Run of Site 6 Months $1,500/month $400/month $500/month $200/month $500/month $200/month $300/month $100/month $300/month $150/month $200/month $100/month $400/month 12 Months $1,350/month $360/month $450/month $180/month $450/month $180/month $270/month $90/month $270/month $135/month $180/month $90/month $360/month Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 16

17 Display Advertising Charter Rates Executive BANNER ADS SKYSCRAPER (120x600 pixels) Quadcities.com advertisers like Skyscraper ads because they are a dramatic way to command click-thrus and encourage purchase. Online, as in the real world, skyscraper ads prove bigger is definitely better. Skyscraper ads allow you to give more information. Plenty of space for product photos and more detailed text. Think if it this ad a Leaderboard turned on its side Skyscraper ads position means they just plain demand viewers attention. Commit to a minimum of 6 months, or own the space for a year Dominate the right hand column Maximum file size: 40k Recommended maximum animation length: 15 seconds Page 17

18 Display Advertising Charter Rates Executive BANNER ADS SKYSCRAPER (120x600 pixels) Position Within Web Site Homepage - Exclusive Homepage Shared (up to 5) Section - Exclusive Section - Shared (up to 5) Sub-Section Premium - Exclusive Sub-Section Premium Shared Sub-Section Non-Premium - Exclusive Sub-Section Non-Premium - Shared Sub-Sub Premium - Exclusive Sub-Sub Premium - Shared Sub-Sub Non-Premium - Exclusive Sub-Sub Non-Premium - Shared Run of Site 6 Months $1,500/month $400/month $400/month $150/month $400/month $150/month $250/month $100/month $250/month $100/month $200/month $100/month $300/month 12 Months $1,350/month $360/month $360/month $135/month $360/month $135/month $225/month $90/month $225/month $90/month $180/month $90/month $270/month Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 18

19 Business Listing Options ULTIMATE BANNER LISTING Only 1 ad is available on each page Executive FEATURED LISTINGS Includes logo and top page placement ENHANCED LISTINGS Includes name, link, address, phone and interactive map Page 19

20 Executive 2009 MEDIA KIT for QuadCities.com and QuadCity.com Business Listing Charter Rates BANNER ADS ULTIMATE LISTING (600x260 pixels) The Ultimate ad s sheer size commands awareness on the interior pages of QuadCities.com with eye-catching visibility. What a way to provide a lot of information and even include photos Be the center of attention immediately upon entering any section, sub-section or sub-sub section with the largest ad on the page. This ad is conveniently located above all other business listings. Gain market exclusivity as only one Ultimate ad is sold on each page. Commit to a minimum of 6 months, or own the space for a year Exclusively dominate the as the first business listed exclusively Maximum file size: 40k Page 20

21 Business Listing Charter Rates BANNER ADS ULTIMATE LISTING (600x260 pixels) Position Within Web Site 6 Months 12 Months Section $400/month $360/month Sub-Section Premium $300/month $270/month Sub-Section Non-Premium Sub-Sub Premium Sub-Sub Non-Premium Run of Site $250/month $250/month $150/month n/a $225/month $225/month $135/month n/a Executive Premium sections include the following: Lodging, Real Estate, Casinos, Nightlife, Apartment Complexes, Housing Communities, Lenders, Dining, Shopping, Weather Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 21

22 Business Listing Charter Rates FEATURED Business Listing Executive Featured Listings receives Priority Placement above all other business listings Your Featured Business Listing also includes: Business name, address and phone number Live link to your website Interactive map with your location and driving directions Official Quad Cities way finding color flag Position Within Web Site Section Sub-Section Premium Sub-Section Non-Premium Sub-Sub Section Premium Sub-Sub Section Non-Premium Run of Site 12 Months $50/month $35/month $25/month $35/month $25/month Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. n/a Page 22

23 Business Listing Charter Rates ENHANCED Business Listing Executive Your Featured Business Listing also includes: Business name, address and phone number Live link to your website Interactive map with your location and driving directions Official Quad Cities way finding color flag Position Within Web Site Section Sub-Section Premium Sub-Section Non-Premium Sub-Sub Section Premium Sub-Sub Section Non-Premium Run of Site 12 Months $20/month $20/month $15/month $15/month $10/month Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. n/a Page 23

24 Business Listings Charter Rates BASIC Business Listing Executive Your Basic Business Listing also includes: Business name, address and phone number Interactive map with your location and driving directions Official Quad Cities way finding color flag Position Within Web Site Sub-Section or Sub-Sub Section 12 Months Free Upon Approval Note: In order to reserve these special introductory rates for your full schedule and preserve your opportunity to qualify for special charter advertiser rates in the future, full annualized payment is required at time of signing. Page 24

25 Let Us Give Your Web a Site Better ROI We began in 1994 with one man and a mission statement: We Think and Link Communities Fifteen years later,, of QuadCities.com oversees a team of Internet marketing professionals all devoted to that same goal: getting businesses like yours found on the Web. Executive With billions of sites in the search engines, simply creating a website is no longer enough! You need the right website and the right marketing plan to suit your budget and your business plan. You need an Internet marketing company that knows how to design, develop and get your site found online. You need the services QuadCities.com can provide: Website Design and Development Search Engine Optimization Pay Per Click Management Marketing Campaigns Optimized Press Release Campaigns Page 25