Integrated Sponsorship Opportunities with National & Regional Exposure + Advertising Opportunities

Transcription

1 Integrated Sponsorship Opportunities with National & Regional Exposure + Advertising Opportunities

2 Integrated Sponsorship Offers Reach Across Canada You want to raise your brand awareness and share your expertise with investor relations professionals across Canada. We can make that happen! New this year, CIRI is offering integrated sponsorship opportunities that provide you with national and regional exposure to the investor relations community. CIRI Audience We can get you in front of: - 54% of the TSX Composite Index companies - 47 of the TSX 60 Index companies - >2,000 individuals in the investor relations community Corporate Members by Roles Corporate Member By Market Cap 68%! 7%! 4%! 21%! < $25 M $25 M to $99 M $100 M to $1 B $1 B+ Corporate Members By Industry 5% 25% 17% 25% 28% Vice President AVP/Director Manager Analyst Other 14% 23% 14% 30% 19% Mining Oil & Gas Diversified Financial Services Other

3 Level of Responsibility Assumed by IR Function 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% IR Website Relations with buy-side/sell-side (analysts/investors/managers) Shareholder identification/analysis Event Planning (e.g., roadshow, site visits) Presentations to analysts/investors/managers News releases Quarterly conference calls Retail investor relations Shareholder meetings, incl. AGM Research (e.g., perception audits, intelligence) Annual report Quarterly reports Presentations/reports to the Board Media relations Compliance with securities regulators Governance/disclosure policy Shareholder administration Monitoring social media sites Use social media tools for IR MD&A Financial analysis Monitoring external databases (e.g., rating agencies) Proxy solicitation Corporate social responsibility (CSR) reporting Debtholder relations

4 IR Spending on Services/Vendors! Shareholder identification/analysis Proxy solicitation IR website Research (e.g., perception audits, intelligence) Annual report Shareholder administration Quarterly conference calls Event planning (e.g., roadshows, site visits) Compliance with security regulators Shareholder meetings, incl. AGM Media relations/news releases Retail investor relations Corporate Social Responsibility reports News resleases Monitoring Internet chat/blogs/external databases Governance/disclosure policy Presentations/relations with buy-side/sell-side Relations with buy-side/sell-side Presentation/reports to the Board Financial Analysis Quarterly reports MD&A Monitor external databases (e.g., rating agencies) Use social media tools for IR Debtholder relations 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

5 Sponsorship $9,000 - $16,500 Centred on the Small Cap Symposium GOLD SPONSOR - IR directions Research $16,500 Showcase your thought leadership through relevant investor relations research for small cap issuers. Research findings will be shared with CIRI members across Canada and discussed at this Small event, Cap where Symposium your company Benefits can present key findings. Sponsor of IR directions: Small Cap IR Practices Present highlights from the survey during Symposium Complimentary registrations (2) Advanced attendee list with contact information* Sponsor profile (200-word description), logo and website link on the Symposium section of CIRI.org Recognition as a sponsor at the event NEW Regional Benefits Opportunity to make opening remarks at one Chapter event Six complimentary registrations to Chapter events Recognition as a Gold sponsor for all Chapter events Year-Round Advertising and Marketing Benefits Sponsor profile on homepage of CIRI.org Recognition as sponsor in the sponsor section on CIRI.org Communication to members highlighting the importance of supporting valued sponsors Use of CIRI logo on your marketing materials, including commentary such as Proud Gold Sponsor of CIRI since Gold website advertising link with five categories on CIRI.org with sponsors logo linked to company SILVER SPONSOR Session $9,000 Share your knowledge and expertise with small cap IR representatives during a session. You will have the ability to moderate the session, sharing your knowledge in the process. Session topics include: Getting the Most from Your Limited IR Resources Attracting Analyst Coverage Getting Shareholder Attention - SOLD Small Cap Symposium Benefits Opportunity to moderate the discussion of a relevant session as selected from the topics outlined above Complimentary registration (1) Advanced attendee list with contact information* Sponsor profile (200-word description), logo and website link on the events section of CIRI.org Recognition as a sponsor at the event NEW Regional Benefits Four complimentary registrations to Chapter events Recognition as a Silver sponsor for all Chapter events Year-Round Advertising and Marketing Benefits Recognition as sponsor in the sponsor section on CIRI.org Communication to members highlighting the importance of supporting valued sponsors Use of CIRI logo on your marketing materials, including commentary such as Proud Silver Sponsor of CIRI since Silver website advertising link with five categories on CIRI.org with sponsors logo linked to company * This list can only be used in conjunction with CIRI s Small Cap Symposium and related activities.

6 Small Cap Symposium Advertising Opportunity $3,750 Profile your organization and expertise by advertising at the Small Cap Symposium. This opportunity includes a five-minute speaking spot to introduce your company and your company s products and services and the ability host a roundtable discussion on: raising capital; generating liquidity; getting exposure to the U.S.; importance of good governance and one topic TBC. Attendees will have the opportunity to rotate to three of five tables during a 45-minute session. Package includes one registration to the event and an advanced attendee list. Sponsorship $7,000 - $9,000 Centred on the Essentials of IR Program Moderator Opportunity $9,000 Share your knowledge and expertise with newcomers to the IR profession during a session. You will have the ability to moderate the session, sharing your knowledge in the process. Session topics include: Building External Relationships Understanding Canadian Capital Markets - SOLD Digital Communication Tools Networking Dinner - SOLD $8,500 As sponsor, you will have the opportunity to address this dedicated group of IROs. Includes branded signage at the event. Networking Reception (Monday) - SOLD $7,000 As sponsor, you will have the opportunity to welcome IROs from across Canada. Includes branded signage at the event. Essentials of IR Program Benefits Opportunity to moderate the discussion of a relevant session as selected from the topics outlined beside Complimentary registration (1) Advanced attendee list with contact information* Sponsor profile (200-word description), logo and website link on the events section of CIRI.org Recognition as a sponsor at the event NEW Regional Benefits Four complimentary registrations to Chapter events Recognition as a Silver sponsor for all Chapter events Year-Round Advertising and Marketing Benefits Recognition as sponsor in the sponsor section on CIRI.org Communication to members highlighting the importance of supporting valued sponsors Use of CIRI logo on your marketing materials, including commentary such as Proud Silver Sponsor of CIRI since Silver website advertising link with five categories on CIRI.org with sponsors logo linked to company * This list can only be used in conjunction with CIRI s Small Cap Symposium and related activities.

7 Canadian Investor Relation s Institute Institut canadien des relation s avec le s investisseurs Member-only quarterly e-publication IR leader IR leader is a members-only quarterly e-magazine covering a broad range of financial, regulatory and accounting issues relevant to the practice of investor relations. Columns are written by senior IR practitioners and business executives respected for their expertise. Sample Home Page Ad 42% Open Rate 38% Click Rate Distribution: Close to 500 CIRI members, (69% practitioners, 12% consultants, 18% vendors). Sample Inside Page Ad IR leader Ad Price 300 x 250 IR leader home page - One per issue 300 x 250 IR leader inside page - Seven ads per issue $ 750 $ 575

8 Member-only quarterly e-publication IR focus IR focus is a members-only quarterly e-publication providing in-depth insight on a professional IRrelated issue or challenge. IR focus features only one ad per issue, with four issues published each year. 41% Open Rate 30% Click Rate Distribution: Close to 500 CIRI members, (69% practitioners, 13% consultants, 18% vendors). IR focus Ad Price 300 x 600 IR focus $1,000 - Only one ad per issue - Four issues per year Sample Ad

9 Canadian Investor Relation s Institute Institut canadien des relation s avec le s investisseurs Member and prospect bi-weekly e-newsletter wired wired is a bi-weekly e-newsletter publication distributed to more than 2,360 individuals who work in IR or IR-related fields. Articles are selected with the goal of keeping readers abreast of everything they need to know in the ever-changing IR environment. 17% Open Rate 10% Click Rate wired Ad 500 x 100 wired banner ad - 26 issues per year Sample Banner Ad Price $500 NEW! wired SPONSORED REPORT Demonstrate your thought leadership by posting company branded research, reports or white papers in wired, CIRI s bi-weekly publication distributed to more than 2,360 individuals who work in IR or IR-related fields. Your company will be positioned as a subject matter specialist. wired Sponsored Report: $1,500 each ADD ON DISCOUNTS: Posting to CIRI IR elibrary $750 for 12 months (50% discount) Company listing in Supplier Central $300 for 12 months (40% discount)

10 CIRI.org homepage Ads placed on the CIRI.org homepage are the first thing viewers see when visiting our site. With over 2,000 views per month, your ad will receive maximum exposure with IR professionals. CIRI.org Ad Banner ad, homepage Right column ad, inside page Price $250/week $175/week Special Limited Offer: CIRI Website Advertising Bundle $2,100 (save $400) Includes one Platinum listing in the Supplier Central section of CIRI.org for 12 months and a homepage banner ad on CIRI.org for four weeks. Sample homepage ad