STORE #RetailMatters

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Charleen Hudson
5 years ago
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2 STORE #RetailMatters Known widely as the biggest retail conference in Canada, STORE is THE must-attend event of the season, drawing over 2,000 retail leaders and industry supporters. Building on the success of the phenomenal 2015 agenda, this year s event will once again empower delegates by providing a fully immersed experience representing the full spectrum of the retail industry from marketing and merchandising to human resources and operations. Our theme this year is #RetailMatters. Why delegates love attending STORE! Great overall - very well structured and organized. Sonny Brar, National Health & Safety Manager, Toys R Us Really valuable insights especially on mobile and innovation. John Tulley, Client Executive, SAS Canada Speakers were all phenomenal. Bryna Berman, Vice President, William Ashley China Loved hearing from trendsetters and international retailers. Stefan Krawiec, Marketing & Customer Service Manager, Ten Thousand Villages Excellent speakers! Wendy MacPhail, Manager, Strategic Planning & ERM, LCBO

3 Attendee Profile Year over year STORE continues to see a steady growth in the number of attendees. 70% in attendance were the DECISION MAKERS 124 Retail Companies were represented 88% of retailers were from Mid-Large Companies Business Development, 32, 3% Coordinator, 7, 1% Other, 207, 18% President/C-Level (CEO, COO, CIO, CFO), 189, 16% Specialist/Consult ant/analyst, 63, 5% Manager, Director, 498, 42% Senior Executive (SVP, VP), 183, 15% Did you know? Retail Council of Canada (RCC) represents 45,000 storefronts. 90% of large and 75% of mid-sized retailers in Canada. FACT: RCC members account for 77% of the $300 Billion in annual retail spending across Canada.

Media Coverage STORE2015 earned extensive media coverage: Video - BNN

Post, Toronto Star, Wall Street Journal, Canadian Grocer, Canadian

media - Campaign generated 3.9K tweets & 20.

4 Media Coverage STORE2015 earned extensive media coverage: Video - BNN coverage throughout the conference Articles - Globe & Mail, National Post, Toronto Star, Wall Street Journal, Canadian Grocer, Canadian Manufacturing, Grocery Business, La Presse, Women s Wear Daily Social media - Campaign generated 3.9K tweets & 20.2M potential impressions - Twitter interviews generated 31,097 potential impressions - #STORE2015 was a trending hashtag

5 Why invest your sponsorship dollars in RCC? If you are looking to gain market share in the retail community, look first to RCC. We are the largest retail industry association in Canada, with a long tradition of bringing together retailers, suppliers, vendors and industry experts through thought-leadership conferences. RCC helps you GET MORE from your sponsorship: Get in front of retail executives Engage your customers Target your sales efforts Market your competitive advantage Obtain a larger return on investment Reinforce your brand Expand your network BE recognized as an industry collaborator & enrich your retail relationships! Showcase your partnership with RCC The Voice of Retail, with one of the enclosed sponsorship opportunities to raise your company s profile within your target market.

6 Presenting Sponsor $65,000 Brand Experience/P.R. Opportunity to have a Sr. Executive give RCC scripted Opening remarks 20 x 20 Premium Exhibit Space Opportunity to be exclusive lanyard supplier of branded lanyards for name badges (NOTE: brand presence at STORE, Excellence in Retail Awards (ERA) & Grand Prix Grocery Innovation Awards) Multiple Podium mentions: Presented by Advertising Position a Sr. Executive thought leader in an interview with RCC CEO & President, Diane J. Brisebois, &/OR an RCC Board Member to be used in Social Media Campaign &/OR played on the main stage Full Page ad in Canadian Retailer s STORE edition w/600 word editorial Logo on Event Promo Ad in other RCC Event programs, as available Logo on Event Ad in Trade Magazines, as available Event Material and Onsite Signage Logo on ALL collateral material Logo on 6 Exterior Parking Lot Light Posts Significant presence in the Event Program Full Page Ad Message from the Sponsor Page (RCC written/sponsor approved) Logo on bottom left of EVERY page layout Logo & website listed in sponsor directory Logo on ALL Event Signage Logo on bottom left of ALL Slides on ALL stage Presentations Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity SIX (6) Complimentary Registrations to the Full Conference Complimentary VIP Table of EIGHT (8) to attend GRAND PRIX dinner Complimentary VIP Table of EIGHT (8) to attend ERA dinner

7 Reboot Challenge Sponsor $50,000 Brand Experience/P.R. Opportunity to have a Sr. Executive host a one hour Main Stage Super Session Opportunity to have a Sr. Executive act as a member of the judging panel Opportunity to attend the RCC Board meeting where the winner will be presented (NOTE: First-right of refusal for 2016 s Where are they now ) Advertising Position a Sr. Executive thought leader in an interview w/rcc CEO & President, Diane J. Brisebois, &/OR an RCC Board Member to be used in Social Media Campaign &/OR played on the main stage 6 months of promotion pre, during & post-event Canadian Retailer Ads, Social Media, E-newsletters, etc. Full Page ad in Canadian Retailer s STORE edition highlighting winners Event Material and Onsite Signage Logo on ALL collateral material surrounding the challenge Logo on the 10 winner booths in the Networking Hall Significant presence in the Event Program Full Page Ad Contest Description Page Logo & website listed in sponsor directory Logo beside Super Session timeslot in the program (on-line version also) Logo on ALL Slides during the Contest Main Stage session Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity SIX (6) Complimentary Registrations to the Full Conference Complimentary VIP Table of EIGHT (8) to attend GRAND PRIX dinner Complimentary VIP Table of EIGHT (8) to attend ERA dinner

8 Thought Leadership Session Sponsor $20,000 Brand Experience/P.R. Opportunity to present an RCC approved, 45 minute Thought Leadership Sponsor during a Concurrent Session time slot (Day 1 or Day 2) Advertising Opportunity to include a banner ad in RCC s e-newsletter for the 4 weeks prior to STORE 5 dedicated Tweets from RCC CEO Diane J. Brisebois regarding your participation the 2 weeks prior to STORE Four push notifications on the day of your session to the delegates ½ Page ad in Canadian Retailer s STORE edition Logo on Sponsor Thank You Page ad in Canadian Retailer s STORE edition Event Material and Onsite Signage Logo on select collateral material (e-blasts, mailers, etc.) Presence in the Event Program Full Page Ad Logo & website listed in sponsor directory Logo on Event Signage Thank You Signage Showcase Signage Logo beside Showcase timeslot in the program (on-line version also) Logo presence on main stage screen Sponsor Loop Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity FOUR (4) Complimentary Registrations to the Full Conference

9 Mobile App $20,000 Brand Experience/P.R. Opportunity to have contesting on the Mobile App Logo/Ad on the opening screen Rotating Banner on the home page 4 notifications to delegates each day of the conference Podium mentions: Mobile App Sponsor Advertising Opportunity to include a banner ad in RCC s e-newsletter for the 4 weeks prior to STORE 5 dedicated Tweets from RCC CEO Diane J. Brisebois regarding your participation the 2 weeks prior to STORE ½ Page ad in Canadian Retailer s STORE edition Logo on Sponsor Thank You Page ad in Canadian Retailer s STORE edition Event Material and Onsite Signage Logo on select collateral material (eblasts, mailers, etc.) Logo on Mobile App pages Presence in the Event Program Full page on Mobile App Description/Ad w/logo Logo & website listed in sponsor directory Logo on Event Signage Thank You Signage Logo presence on main stage screen Sponsor Loop Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity FOUR (4) Complimentary Registrations to the Full Conference

10 Super Session Sponsor $15,500 Brand Experience/P.R. Opportunity to have a Sr. Executive participate in a 10 minute Power Chat with the Speaker backstage prior to session Opportunity to have a Sr. Executive introduce the Speaker Podium mentions: Super Session Sponsor Advertising Opportunity to include a banner ad in RCC s e-newsletter for the 4 weeks prior to STORE 3 dedicated Tweets from RCC CEO Diane J. Brisebois regarding your participation the 2 weeks prior to STORE Logo on Sponsor Thank You Page ad in Canadian Retailer s STORE edition Event Material and Onsite Signage Logo on select collateral material (e-blasts, mailers, etc.) Presence in the Event Program ½ Page Ad Logo & website listed in sponsor directory Logo on Event Signage Thank You Signage Super Session Signage Logo beside Super Session timeslot in the program (on-line version also) Logo presence on main stage screen Sponsor Loop Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity FOUR (4) Complimentary Registrations to the Full Conference

11 Re-charge Lounge $15,500 This Lounge will provide our delegates with an area to re-charge (both the delegate & their mobile devices). Brand Experience/P.R. A footprint in a low traffic area of the Conference Center, but still on the beaten path, to act as a quiet area for delegates to make calls, recharge mobile devices, etc. Advertising Opportunity to include a banner ad in RCC s e-newsletter for the 4 weeks prior to STORE 3 dedicated Tweets from RCC CEO Diane J. Brisebois regarding your participation the 2 weeks prior to STORE Three push notifications each day from the mobile app to make delegates aware of the area Logo on Sponsor Thank You Page ad in Canadian Retailer s STORE edition Event Material and Onsite Signage Logo on select collateral material (e-blasts, mailers, etc.) Presence in the Event Program ½ Page Ad Logo & website listed in sponsor directory Logo on Event Signage Thank You Signage Lounge Signage Logo presence on main stage screen Sponsor Loop Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity FOUR (4) Complimentary Registrations to the Full Conference

12 Concurrent Session Sponsor $6,500 Brand Experience/P.R. Opportunity to have a Sr. Executive introduce the Speaker Podium mentions: Concurrent Session Sponsor Advertising Logo on Sponsor Thank You Page ad in Canadian Retailer s STORE edition Event Material and Onsite Signage Logo on e-vites Presence in the Event Program Phone number &/or website listed in sponsor directory Logo on Event Signage Thank You Signage Concurrent Session Signage Logo beside Concurrent Session timeslot in the program (on-line version also) Logo presence on main stage screen Sponsor Loop Online Presence Corporate logo & link to your website from the RCC Event page (pre & post) Opportunity to include an electronic marketing piece in the online Delegate Bag Networking Opportunity ONE Complimentary Registration to the Full Conference Opportunity to purchase Conference Passes at a reduced rate

13 Exhibitor Booth Pricing 10 x 10 - $5, x 20 - $10, x 20 - $15,500 Event Material and Onsite Signage Booth space at a height of 8 and draping along the back and sides. Presence in the Event Program Your company name listed on the exhibitor guide, indicating booth location Online Presence Your company name listed in the on-site program, indicating booth location Approved product sampling opportunity in the Eco-Bag Brand Experience/P.R. TWO (2) Complimentary Registration to the Full Conference Opportunity to purchase additional passes at discounted rate (NOTE: Prior to the event, all exhibitors will be provided with an exhibitor manual kit containing show order forms for additional services and furnishing (i.e. electricity, internet, carpeting, furnishings.)

14 Additional Sponsorship Opportunities If the previous options do not fit your budget, consider other ways to get your brand front and center. Sponsorship $5K Registration Breakfast Refreshment Breaks Lunch Consider getting your brand in front of additional delegates attending RCC s Award galas that are presented at STORE Excellence in Retail Awards (ERA) The Excellence in Retailing Awards recognizes the Canadian retail industry's top achievers in a variety of categories and. The submissions come from a wide range of retailers and highlight new and creative innovations in areas ranging from Technology to Corporate Social Responsibility to Marketing & Communications. Canadian Hall of Fame Award - $15.5K Awards (x10) - $10K

15 Event at a glance Brand Recognition

16 Event at a glance Interact with Industry Leaders

17 Event at a glance Networking Opportunities

18 Contact: Mary Markou Sr. Manager, Sponsorship & Special Projects Retail Council of Canada / , ext. 229 Interested in sponsorship but not an RCC member? Engage with RCC s retail community and become a Member today to make the most of your sponsorship budget dollars. Chantal Mizerski Manager, Partner Relations / , ext. 231 cmizerski@retailcouncil.org

Sponsorship & Exhibitor Information Package. May 29th & 30th, 2018 The Toronto Congress Centre, Mississauga, ON.

Sponsorship & Exhibitor Information Package May 29th & 30th, 2018 The Toronto Congress Centre, Mississauga, ON. Join Canada s largest 2 day retail industry event! STORE 2018 offers Over 1,500 influential