idc sponsorship prospectus

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1 idc sponsorship prospectus sponsorship prospectus 2017 I

About idc Founded in 1972, Interior Designers of Canada (IDC) is the national advocacy association for the interior design profession.

members, educators, retired members, manufacturers and suppliers.

2 About idc Founded in 1972, Interior Designers of Canada (IDC) is the national advocacy association for the interior design profession. As the national advocacy body, IDC represents more than 5,000 members including fully qualified interior designers, intern members, student members, educators, retired members, manufacturers and suppliers. IDC s mission is to advance the profession of interior design across Canada and internationally. NS. 35 BC AB SK MB ON QC NB ,084 NL. Primary Specializations 12 of IDC Members IDC MEMBERS BY PROVINCE over 5,000 IDC members across Canada MEMBER TYPE 1,938 students 840 intern 1,883 registered 398 other 228 industry Workplaces 35% Residential 31% Other 8% Public & Institutional Spaces 5% Condominium 5% Restaurants, Bars & Clubs 4% Healthcare 4% Hotels 4% sponsorship prospectus 2017 Retail 1 4%

Presenting Partner One opportunity available Conference Partners Limited opportunities available EXECUTIVE ENGAGEMENT EXPOSURE Board Meeting Annual Meeting REACH YOUR AUDIENCE Approximate attendance

John s 131 DesignEX Ottawa 93 DesignEx Regina 240 DesignEx Vancouver Island 71 DesignEx Moncton 250 DesignEx Okanagan 108 DesignEx Ontario How does IDC promote events?

3 idc national conference IDC invites you to take the opportunity to stand out and connect with IDC members by maximizing your corporate brand awareness and enhancing your visibility. Choose a package that allows you to showcase your brand, build new connections, and market your products and services at the national conference. Presenting Partner One opportunity available Conference Partners Limited opportunities available EXECUTIVE ENGAGEMENT EXPOSURE Board Meeting Annual Meeting REACH YOUR AUDIENCE Approximate attendance of IDC events and programs last year: 100 IDC Annual Meeting 294 IDC/IIDA Leaders Breakfast 70 IDC/ASID Impact Summit 69 PROpel program 90 DesignEx St.John s 131 DesignEX Ottawa 93 DesignEx Regina 240 DesignEx Vancouver Island 71 DesignEx Moncton 250 DesignEx Okanagan 108 DesignEx Ontario How does IDC promote events? DesignEx 235 exhibitors 813 attendees IDC website page 370,342 views Visits to IDC Events 16,666 Calendar 30.31% ID Connects open rate IDC News Clippings 53.75% open rate IDC offered 99 networking hours for members Over 1,500 members participated in IDC events 17,815 total social media audience 4,405 ( 15%) 5,397 ( 21%) 2,765 ( 79%) 5,055 ( 12%) CONFERENCE PROGRAMS EXPOSURE BRAND EXPOSURE Host/Organize pre-conference networking event Product placement at the conference Extensive branding throughout conference Announcement of the expanded relationship in IDC newsletter and other channels promoting conference. Branding on all marketing materials (signage, conference programs, handouts, badges) Premier seating and tickets at all conference events. PROpel Awards & Gala Conference Breakfast Professional Development and Tours Industry Sales Professional Training Course Branding throughout the conference Announcement of the expanded relationship in IDC newsletter & other channels promoting conference. Branding on all marketing materials (Signage, conference programs, handouts, badges) Premier seating and tickets at all conference events. Custom Packages available that can be tailored to your needs. sponsorship prospectus

GOLD SILVER BRONZE TABLE OF TEN Branded Table Conference Breakfast Sponsorship Interior design professionals from across the country, including IDC s Board of Management, provincial association

4 GOLD SILVER BRONZE TABLE OF TEN Branded Table Conference Breakfast Sponsorship Interior design professionals from across the country, including IDC s Board of Management, provincial association presidents, national representatives, industry leaders and members of affiliated organizations will be in attendance at IDC's national conference breakfast. With more than 300 attendees, the breakfast provides a networking opportunity to meet leaders from the industry and brand exposure for sponsors. 2 x VIP table location for 10 (20 seats) Company logo signage on table Company logo on IDC's website Company logo on IDC's communications tools (IDC's newsletter, event notices, press releases, etc.) Company logo on on-screen presentation Company logo in breakfast program Opportunity to place company promotional item on each breakfast chair (approximately 300 items required) Included as a sponsor in the news release Second choice of table location for 10 Company logo signage on table Company logo on IDC's website Company logo on event notices to all IDC members Company logo on on-screen presentation Company logo in breakfast program Third choice of table location for 10 Company name on IDC's website Company name on event notices to all IDC members Company name on table Company logo on on-screen presentation Company name in breakfast program Table location for 10 attendees Company name on table 2 tickets to the event IDC PROpel Series for Emerging Professionals IDC is committed to finding new innovative ways to engage emerging interior design professionals and connect them with our valued industry partners. For program partners, PROpel provides an opportunity for interactive discussions and forging of loyal relationships between sponsors and the next generation of interior designers in Canada. The program has been hailed a success by industry partners, emerging professionals, IDC's senior leaders and board members. BENEFITS Networking with emerging professionals and senior designers at conference Participation in planning of PROpel series and conference (for up to three reps) Brand visibility in PROpel s annual conference booklet, online discussion group and conference 2017 PROpel Survey Q. Did your brand awareness among emerging professionals increase as a result of being a partner? 78% said Yes Q. Did PROpel strengthen your relationship with emerging professionals? 89% said Yes The competition allows for emerging professionals to learn about brands and products and connect with sponsor reps and brand ambassadors. This is an exceptional opportunity to be in a room with emerging leaders in the interior design industry, future generation of product/service customers, as well as IDC's board leaders and senior designers. Your conference participation will provide you with insight on current trends and future direction of the industry. Your logo on e-blasts, IDC's website, and all printed marketing materials Sponsor acknowledgement during conference opening remarks One-on-one time with emerging designers during small group dinner settings 3 dedicated social media posts promoting your brand idc national conference sponsorship prospectus

VODA Awards and Gala Present IDC s National Value of Design Awards, which honours the positive human and business impact that the design process can generate for the people and companies who hire a

VODA Awards demonstrate the value inherent in design for the client by illustrating the positive impact of a designed space for the user, the research and design process and implementation.

As a sponsor, you will gain exposure to and network with influential professionals and design decision-makers at this unique event, charged with energy, positivity, and inspiration.

5 VODA Awards and Gala Present IDC s National Value of Design Awards, which honours the positive human and business impact that the design process can generate for the people and companies who hire a professional interior designer. VODA Awards demonstrate the value inherent in design for the client by illustrating the positive impact of a designed space for the user, the research and design process and implementation. Celebrating excellence in interior design, this program brings together interior design professionals from across Canada. As a sponsor, you will gain exposure to and network with influential professionals and design decision-makers at this unique event, charged with energy, positivity, and inspiration. This event brings together elite interior design professionals from across the country, including IDC's Board of Management, chapter leaders and top-level national representatives. National Conference Keynote & Walking Tour Sponsorship IDC s inaugural National Conference, taking place in Toronto, Ontario between Sept. 16 and 19, 2018, will serve as an invigorating catalyst for growth and creativity. A gathering of like minds and creative energies, the conference will deliver a wealth of outstanding opportunities for valued industry members to partner with IDC, and with Canada s interior design community; to generate new ideas and topical discussions while fostering new and strengthened professional relationships. PRE-EVENT AT THE EVENT POST-EVENT Feature interview on IDC's social media with over 17,000 followers Up to three social media posts on IDC's channels each month leading to the event Logo with link on the online submission package Logo with link included in all invitations nationally and in promotion for the event Logo with link on IDC's event calendar Logo on the gala presentation Full-page company profile and logo included in awards brochure Logo on the awards program Logo on all event signage Opportunity to present the award on stage Opportunity to engage with event attendees 10 complimentary event tickets 20 complimentary drink tickets Two opportunities for broadcast program to interior designers across Canada Mentions in event recap to all members The packed program will encompass inspirational keynote speakers, professional guided tours, intimate networking gatherings, and in-depth education programs tailored towards senior practitioners and design firm principals and the latest customized course focused on meeting the training needs of IDC s Industry Sales Professional members. Industry Sales Professional Training Course Take advantage of this custom course, tailored exclusively to meet the needs of IDC's industry sales professional members. Over two information-filled days, this practicallyoriented course will feature several Q & A sessions with panels of registered interior designers and architects, drawn from boutique and large design firms serving the retail, commercial, healthcare, hospitality and residential sectors. idc national conference In a series of frank and informal exchanges, these leading designers will deliver helpful tips on how their studios operate as well as how to join their network of trusted industry resources. sponsorship prospectus

DesignEx shows IDC Helps YOU GAIN MORE EXPOSURE DesignEx By the Numbers 100% of attendees would refer a friend to this event DesignEx trade shows are cost-effective, intimate events where instead of

industry. PLATINUM SPONSOR These events typically garner approximately 88 per cent of registered interior designers and provide a great way for sponsors to gain exposure and generate new client leads.

6 DesignEx shows IDC Helps YOU GAIN MORE EXPOSURE DesignEx By the Numbers 100% of attendees would refer a friend to this event DesignEx trade shows are cost-effective, intimate events where instead of a booth, companies receive a table top to showcase their newest or most popular products to qualified professionals and specifiers, including interior designers, architects and others from the industry. PLATINUM SPONSOR These events typically garner approximately 88 per cent of registered interior designers and provide a great way for sponsors to gain exposure and generate new client leads. Stand out in the community: only 1 opportunity available, IDC members only, exhibit space is customizable First choice of exhibitor space Sponsor announced during DesignEx : Brought to you by our Platinum Sponsor Large company logo on event signage Large company logo on on-screen presentations Large company logo with link on IDC's website Large company logo with link on DesignEx notices and invitations Social media announcement of the platinum sponsor Opportunity to include a handout for every registrant Complimentary admission for four company representatives 10 complimentary cocktail tickets Opportunity to participate in door prizes SOCIAL MEDIA PROMO IDC WEEKLY NEWS CLIPPINGS IDC EVENT CALENDAR LISTING IDC BROADCAST PROGRAM IDC WEBSITE BANNER AD i+d magazine IDC will post the content of your choice on our Facebook, Twitter, Instagram, and LinkedIn channels. IDC s aggregated source for industry news is delivered to IDC members every week. The average open rate for the weekly newsletters is 53.75%, double the industry standard of 24.88%. Promote your upcoming event or CEU opportunity to all members across Canada through a listing on IDC s event calendar one of the top three, most-viewed pages on IDC's website and the #1 source for members searching for professional development and networking opportunities. If you have an upcoming event or product launch, use IDC s broadcast program to contact interior designers in your community. An e-blast announcement is the best way to get your information directly to your target market and increase your visibility. Get digital exposure on IDC s homepage, which gets more than 370,000 views annually. Co-created by IDC and the American Society of Interior Designers (ASID) and published seasonally, the magazine is distributed to IDC and ASID members throughout North America. i+d provides ideas, strategies and inspiration for professional interior designers, as well as insight into business knowledge and the transformative nature of design that is essential to the profession. 92% of exhibitors made up to 20 connections 85% of exhibitors would attend Destination DesignEx again 94% of attendees would specify products showcased at table tops Platinum sponsor stood out to attendees the most GOLD EXHIBITOR EXHIBITOR ADDITIONAL REP Exhibit space is 1 table, typically 5ft wide x 3ft deep Second choice of exhibitor space (after platinum sponsors Sponsor announced during DesignEx Company logo on event signage Company logo with link on IDC's website Company logo with link on DesignEx notices Opportunity to include a handout for every registrant Complimentary admission for two company representatives 5 complimentary cocktail tickets Opportunity to participate in door prizes Exhibit space is 1 table, typically 5ft wide x 3ft deep. Company name with link included in exhibitor list on IDC's website Company name with link on DesignEx notices Opportunity to include a handout for every registrant Complimentary admission for one company representative Opportunity to participate in door prizes Admission for one company representative idc board of management Meetings Support interior designers at the national level as they meet to discuss important industry-related topics to advance the profession. IDC s Board of Management, which is comprised of 20 industry leaders from every design sector, meets six times annually. Sponsorship for board meetings provides a unique opportunity to network and creates lasting relationships and future clients with senior executives and national representatives and influencers in the interior design community. sponsorship prospectus

7 Join Industry Thought Leaders IDC is always looking for new seminars, new content and new venues to deliver education at the local level. Continuing education is extremely important to interior design professionals. There is a constant, ongoing need to educate members - whether on sustainability, lighting or building code. Visit Sponsorship Opportunities on idcanda.org to see various upcoming events in your area such as IDC s DesignEx Shows, Roundtables, networking functions and IDC s participation in various tradeshows. GET in TOUCH Business Development Manager industry@idcanada.org Marketing Manager sales@idcanada.org C Hanna Avenue Toronto, ON M6K 1X1 Monday to Friday 8:30 a.m. to 5:30 p.m. EST idcanadatweets interiordesignersofcanada interiordesignersofcanada interiordesignersofcanada

The 2017 Better Workplace Conference.

SPONSORSHIP OPPORTUNITIES The 2017 Better Workplace Conference. OCTOBER 24 26, 2017 TORONTO Are You Ready to Make a Difference? This partnership package is your invitation to become a part of The Better