Dear Partner, Sincerely, Paul-Émile Cloutier, M.Pol.Sc., H.H.A. Ray J. Racette, MHA, CHE President & CEO Canadian College of Health Leaders

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2 Dear Partner, The Canadian College of Health Leaders (College) and HealthCareCAN are pleased to present the National Health Leadership Conference (NHLC). Themed Creating the winning conditions for change, the conference will be held in St. John s, Newfoundland on June 4-5, We invite you to join us on our mission to assist Canada's health leaders as they navigate the challenges and opportunities in today's health systems. The NHLC is the largest national gathering of health system decisionmakers in Canada including trustees, chief executive officers, directors, managers, department heads and other health leaders representing various sectors and professions in health regions, authorities and alliances, hospitals, long-term care organizations, public health agencies, community care, mental health and social services. Sponsoring, exhibiting and advertising with NHLC will provide your organization an opportunity to: increase your brand awareness; position your organization as an industry leader; network with Canada s top health leaders; and provide your team with an opportunity to showcase new products and services to health systems leaders. Together, we will: provide a forum to enrich health leadership practices and innovations; showcase leading practices and their success; share issues of common interest in the areas of accountability, effectiveness and transparency in the health system; address and debate the challenges facing both policy-makers and health leaders who are transforming health service delivery; discuss types of innovation and new technologies than can help improve health systems; and identify effective ways to execute and sustain complex changes. We thank our returning sponsors and advertisers for their continued support and look forward to welcoming our new sponsors in St. John s. Sincerely, Ray J. Racette, MHA, CHE President & CEO Canadian College of Health Leaders Paul-Émile Cloutier, M.Pol.Sc., H.H.A. President & CEO HealthCareCAN 2

3 Table of Contents Program-at-a-glance 4 Hotel Accommodations 4 NHLC Delegate Profile Sponsorship Benefits Overview 6 General Level Sponsorships 7 Directed Level Sponsorships 8 Exhibit Details for Platinum and Gold Sponsors 9 Other Exhibiting Options 10 Sponsorship Terms and Conditions 11 Sponsorship Application Form 12 Advertising Opportunities 14 Advertising Order Form 15 The Canadian College of Health Leaders is a national, member-driven, not-for-profit association dedicated to ensuring that the country s health system benefits from capable, competent and effective leadership. Through credentialling, training, networking and mentoring, we support health leaders in every sector and region, from every professional background and at any stage of their career. Guided by a code of ethics and the LEADS in a Caring Environment national framework, we help individuals acquire the skills they need to create change in their own organizations and, ultimately, the health system. HealthCareCAN is the national voice of healthcare organizations and hospitals across Canada. We foster informed and continuous, results oriented discovery and innovation across the continuum of healthcare. We act with others to enhance the health of the people of Canada; to build the capability for high quality care; and to help ensure value for money in publicly financed, healthcare programs. 3

4 2018 National Health Leadership Conference Program-at-a-glance* Monday, June 4, :30 9:20 Opening ceremonies & welcome 9:20 10:20 Plenary session 10:20 10:50 Networking break 10:50 11:50 Concurrent sessions 11:50 13:20 Lunch 13:30 15:00 Concurrent sessions 15:00 15:30 Networking break 15:30 17:15 Plenary session 17:15 18:30 Chairs' Reception Tuesday, June 5, :30 8:40 Welcome 8:40 10:30 Plenary session: The Great Canadian Healthcare Debate 10:30 11:00 Networking break 11:00 12:00 Concurrent sessions 12:00 13:30 Lunch 13:45 14:45 Concurrent sessions 14:45 15:15 Networking break 15:15 16:25 Plenary session 16:25 16:30 Closing remarks *Program is subject to change without notice Hotel Accommodations The National Health Leadership Conference is being held at the St. John's Convention Centre. Delta St. John's Hotel and Convention Centre 101 New Gower St St. John's, NL A1C 4K2 Toll free: Book online 4

5 NHLC Delegate Profile NHLC is recognized as the foremost learning event for health leaders in Canada. NHLC sponsorship positions your organization in front of some of the top decision-makers in the nation. Can your organization afford not to be there? 2017 NHLC Delegate Breakdown Year Number of Attendees Location Vancouver, BC Ottawa, ON Charlottetown, PE Banff, AB Niagara Falls, ON Halifax, NS Whistler, BC Winnipeg, MB 5

6 2018 Sponsorship Benefits The stature that sponsorship brings will enhance your visibility and your commitment to healthcare in Canada. An extensive range of benefits are available to our corporate sponsors, commensurate with the level of sponsorship. We would also be delighted to tailor a benefits package to meet your organization s needs. There are two ways to sponsor this conference: Become a general sponsor at the platinum, gold, silver or bronze level; or Select a specific event(s) and/or item(s) detailed on page 8. Benefits Platinum Gold Silver Bronze $16,500 $12,000 $9,000 $5,000 Recognition on conference website Logo Logo Logo Logo Recognition in the conference preview Logo Logo Logo Logo distributed electronically to health system leaders across Canada Recognition on conference Logo Logo Logo Logo signage Recognition in PowerPoint at all plenaries Logo Logo Logo Logo Recognition in the final program Logo Logo Logo Logo Sponsor ribbons Delegate list* provided on February 20; April 9; April 30 and May 30 Recognition of sponsorship on Twitter Final delegate list* provided post conference Opportunity to exhibit (while space permits) Opportunity to introduce a session(s) (subject to availability) Complimentary advertisement in Full 1/2 1/4 the conference preview and Page Page Page final program Promotional insert included in conference program kits (subject to approval by Secretariat) Complimentary registration(s) to Three Two One the conference (value $965) Hyperlink from conference web site to your corporate web site Acknowledgement by Conference Presiding Officer One promotional item to be distributed on-site (subject to approval by Secretariat) *Based on privacy law restrictions 6

7 General Level Sponsorships Platinum Sponsor Benefits $16,500 Prime visibility Opportunity to exhibit (while space permits). See page 8 for details. Prime recognition on the conference web site (logo), with a hyperlink to your website Prime recognition in conference preview. To be distributed electronically to national healthcare systems leaders and trustees in March 2018 (logo) Prime recognition on the sponsor banner at the conference (logo) Prime recognition in PowerPoint at all plenaries (logo) Prime recognition in the final program (logo) Sponsor ribbons Complimentary advertisement in the conference preview and final program (full page) Opportunity to introduce a session (based on availability) Promotional insert included in conference kits (subject to the approval of the Secretariat) Complimentary registration(s) to the conference (three) value $965/each Acknowledgement by Conference Presiding Officer One promotional item to be distributed on-site (subject to approval by Secretariat) Recognition of sponsorship on Twitter Access to the NHLC delegate list. See page 10 for details. Gold Sponsor Benefits $12,000 Prominent visibility Opportunity to exhibit (while space permits). See page 8 for details. Prominent recognition on the conference web site (logo) Prominent recognition in conference preview. To be distributed electronically to national healthcare systems leaders and trustees in March 2018 (logo) Prominent recognition on the sponsor banner at the conference (logo) Prominent recognition in PowerPoint at all plenaries (logo) Prominent recognition in the final program (logo) Sponsor ribbons Complimentary advertisement in the conference preview and final program (half page) Opportunity to introduce a session (based on availability) Promotional insert included in conference kits (subject to the approval of the Secretariat) Complimentary registration(s) to the conference (two) value $965/each Recognition of sponsorship on Twitter Access to the NHLC delegate list. See page 10 for details. Silver Sponsor Benefits $9,000 Recognition on the conference web site (logo) Recognition in conference preview. To be distributed electronically to national healthcare systems leaders and trustees in March 2018 (logo) Recognition on the sponsor banner at the conference (logo) Recognition in PowerPoint at all plenaries (logo) Recognition in the list of sponsors in the final program (logo) Sponsor ribbons Complimentary advertisement in the conference preview and final program (1/4 Page) Complimentary registration to the conference (One) value $965/each Recognition of sponsorship on Twitter Access to the NHLC delegate list. See page 10 for details. Bronze Sponsor Benefits $5,000 Recognition on the conference web site (logo) Recognition in conference preview. To be distributed electronically to national healthcare systems leaders and trustees in March 2018 (logo) Recognition on the sponsor banner at the conference (logo) Recognition in PowerPoint at all plenaries (logo) Recognition in the list of sponsors in the final program (logo) Sponsor ribbons Recognition of sponsorship on Twitter Access to the NHLC delegate list. See page 10 for details. 7

8 Directed Level Sponsorships Choosing a directed sponsorship provides a unique opportunity to raise the profile of your organization at the 2018 National Health Leadership Conference. We would be delighted to tailor a benefits package for your organization. Benefits of Directed Sponsorship include: Recognition highlighting the sponsored event/item on signage and in communication materials (conference preview/final program, web site and signage) Recognition associated with the event/item in the conference preview (logo) Recognition in the final program (logo) Sponsor ribbons Opportunity to introduce sponsored session(s) (based on availability) Recognition of sponsorship on Twitter Access to the NHLC delegate list. See page 10 for details. Options include: Great Canadian Healthcare Debate (sold) Sponsored Breakfast Sessions (based on availability) General Continental Breakfast(s) (sold) Luncheon(s) (sold) Chairs Reception Refreshment Break(s) Lanyards Plenary Session(s) (based on availability) Concurrent Session(s) Delegate bags Exclusive Delegate Bag Sponsorship 10,000 + GST Gain the most valuable exposure at the National Health Leadership Conference (NHLC) by placing your brand directly in the hands of over 700 delegates by sponsoring our conference delegate bags. All delegates receive their bag upon entry this is the perfect opportunity to associate your brand with the most premiere healthcare conference in Canada. Your company logo will be visible throughout the entire conference and afterwards, as our delegates have been known to reuse our practical and trendy bags! Sponsorship of the conference bags includes: Acknowledgement on the NHLC website and promotional materials - sponsors logo will be listed along with the sponsored event/session as well as with special listing of all sponsors Complimentary mailing list of registered delegates. Due to the Privacy Act (PIPEDA), only delegates who agree to release their contact information will be included. Guidelines for Corporate Sponsored Breakfast Sessions We welcome breakfast session applications from corporate partners, provided that they co-present with a non-profit sector partner. The NHLC Planning Committee insists that all presenters understand without exception, that commercialism is inappropriate and will not be tolerated. Corporate partners are asked to abide by these constraints when preparing for their session. Corporate partners are not permitted to foster the sale of its products and/or services at these sessions. Moreover, the session should be unbiased, and present both the pros and cons, as they relate to the subject matter. Both obvious and subtle advertisement of any products or services is in direct conflict with the spirit of the conference. Examples of the former include repeated references to products or trade names and excessive use of corporate logos and trademarks in graphic illustrations. Photographs of commercial equipment are not permitted unless they add educational value. 8

9 Exhibit Details for Platinum and Gold Sponsors Exhibit space is reserved exclusively for platinum and gold level sponsors. Exhibiting at NHLC offers your organization excellent visibility within a hard to reach target market. Through your participation as an exhibitor, you will be able to: Generate leads Promote your products and services Network directly with key decision-makers within the healthcare industry Our exhibits are located in high traffic areas for maximum visibility. Breakfast, networking breaks (offered twice daily) and receptions are planned in and around the exhibit area to offer you direct access to the delegates. Exhibit times Key exhibit times are during the continental breakfasts and networking breaks on June 4 and 5, and during the Chairs Reception on Monday afternoon, June 4. Set-up is on Sunday, June 3 and tear down is during the closing plenary session on Tuesday, June 5. More detailed information will be provided to exhibitors upon confirmation of booking. About your space Exhibit spaces are 10 wide x 8 deep. You will receive four complimentary badges for exhibit personnel (includes access to all meals for title, gold and platinum level sponsors only). "Being a booth exhibitor at NHLC 2015 was a great opportunity for the Mental Health Commission of Canada to have direct exposure to hundreds of health leaders from across Canada. Interacting with delegates face to face along with sharing our informational brochures throughout the conference was invaluable engagement that cannot otherwise be replicated on such a large scale." - Sandra Koppert, Mental Health Commission of Canada Exhibiting at NHLC provides Honeywell with both the opportunity to introduce our products and solutions to a very targeted audience while also enabling valuable networking between our organization and key Canadian health care stakeholders. - Luis Rodrigues, Honeywell 9

10 Other Exhibiting Options Should additional space be available, it will be offered at a cost of $5,000 per booth. If you d like to add your name to the exhibit waiting list, please contact: Francine St-Martin Conference Manager, NHLC Secretariat 292 Somerset Street West, Ottawa, Ontario K2P 0J6 Phone: ext. 212 Fax: (613) fst-martin@nhlc-cnls.ca Exhibitors will receive one complimentary registration to the National Health Leadership Conference and four complimentary badges for exhibit personnel (includes access to all meals, but not sessions). All exhibit sales are final. Payment must be made at the time of purchase. Exhibit Floor Plan: The exhibit floor is for illustration purposes only and is subject to change without notice. Make the most of your sponsorship and exhibiting opportunities Reach out to delegates before the event begins. Invite delegates to your booth to learn more about your products and services that may be of interest to them. Make your booth stand out be interactive, have games, or contests to entice delegates. Is your company celebrating a milestone, or looking to promote a new product? Consider a special marketing strategy on-site. Get in touch with us and let us know how we can help you meet your goals and objectives. 10

11 Sponsorship Terms and Conditions These terms and conditions are an essential part of the sponsorship agreement. Please retain this page for your records and appropriate follow up. 1. MANAGEMENT The 2018 National Health Leadership Conference ( The Conference Secretariat ) reserves the right to render all interpretations and to establish further or to amend regulations as it may be deemed necessary for the proper conduct and general success of the conference. 2. SALES All sponsorship, advertising and exhibit sales are final. Refunds will not be issued. Payment must be made in full prior to the event. 3. COMPETING EVENTS CLAUSE Sponsors, exhibitors and advertisers shall not host, sponsor, or participate in any hospitality suites/rooms, social functions, education seminars, outings, group activities, or similar events during the conference program without prior approval of the NHLC Secretariat. (The conference program hours include: Monday, June 4 from 7:30 am 6:30 pm and Tuesday, June 5 from 7:30 am 5:00 pm.) All activities and events conducted during the conference program, including events permitted by the NHLC Secretariat, must be contracted through the NHLC Secretariat. Sponsors shall not contract directly with the hotel, its vendors, or other venues for any element of a hospitality event. 4. NHLC DELEGATE LIST The delegate list will be made available solely to sponsors and exhibitors of the 2017 National Health Leadership Conference, on the following dates: February 20; April 9; April 30; and May 30. The final delegate list will be made available to all sponsors and exhibitors post event. Advertisers are not eligible to receive the delegate list. The list provided to sponsors and exhibitors will comply with current privacy laws. 5. DEADLINES Sponsors must provide information and deliverables to the Conference Secretariat by deadlines in order to receive specified benefits. If information and other materials do not arrive by the deadline, sponsors waive their rights to those benefits. The Conference Secretariat is under no obligation to issue reminders. 6. CONTACT PERSON Companies are urged to assign one person to communicate with the Conference Secretariat on all matters pertaining to their participation as sponsors. The Conference Secretariat will send information and materials to the contact person listed on the Application Form. The Conference Secretariat is not responsible for relaying information among different branches/departments of sponsoring companies. 7. SPONSORSHIP AND EXHIBIT The National Health Leadership Conference partners are committed to healthy lives and healthy Canadians. Sponsorship and exhibits from organizations whose primary business is manufacturing or promoting products or services such as tobacco products, weapons, gambling or pornography, sourcing from slave or child labour or other products that violate the College and HealthCareCAN policy, are not eligible. The Conference Secretariat on behalf of the partner organizations, reserves the right of final approval of all sponsorship and exhibits and the right to refuse or terminate any sponsorships and exhibits. 8. TERMINATION OF CONTRACT This contract will terminate without liability to either party if substantial performance of either party s obligations is prevented by an unforeseeable cause reasonably beyond that party s control. Such causes include but are not limited to the following: acts of God; regulations or orders of governmental authorities; fire, flood or explosion; war, disaster, curtailment of transportation facilities; or other emergency making it illegal, or otherwise impossible to provide the facilities or the services to hold the meeting; any delay in necessary and essential construction or preparation of the meeting facility, strike, lockout or work stoppage or other restraint of labour, either partial or general, from whatever cause. The Conference Secretariat will, in the event of impossibility of performance for any of the above, reimburse the sponsor on a pro-rata basis on any amount paid, less any and all legitimate expenses incurred, such as but not limited to rent, advertising, salaries and operating costs. 11

12 Sponsorship Application Form (Part A) Name of Company: Contact Person: Title: Address: City / Prov: Postal Code: Telephone: Fax: Web site (to be linked from the conference web site): I am an authorized representative of the above-named company with the full power and authority to sign and deliver this application. I have read and understand the above stated policies. I hereby agree to the sponsorship terms and conditions. Name of Authorized Officer Title Signature of Authorized Officer Date Logo Artwork See Advertising Opportunities on page 13 for approved formats. Contact for logo: Name: Tel: Send completed form with payment to: Jaime M. Cleroux, Sponsorship Lead, NHLC Secretariat 292 Somerset Street West, Ottawa, Ontario K2P 0J6 Phone: ext. 235 Fax: (613) jcleroux@cchl-ccls.ca GENERAL CONFERENCE SUPPORT $ AMOUNT Title $30,000 (Sold) Platinum $16,500 Gold $12,000 Silver $9,000 Bronze $5,000 Lanyards $ 10,000 Delegate bags $ 10,000 PROGRAMS/EDUCATION (call ext. 235 to confirm availability) Great Canadian Healthcare Debate $20,000 (Sold) Sponsored Breakfast Session(s) (based on availability) $2,500 + expenses Plenary Session(s) (based on availability) $10,000 Concurrent Session (s) $3,500 NETWORKING (call ext. 235 to confirm availability) General Continental Breakfast Monday morning $5,000 (Sold) General Continental Breakfast Tuesday morning $5,000 (Sold) Refreshment Break Monday morning $2,500 Refreshment Break Monday afternoon $2,500 Refreshment Break Tuesday morning $2,500 Refreshment Break Tuesday afternoon $2,500 Luncheon Monday $25,000 (Sold) Luncheon Tuesday $25,000 (Sold) Chairs Reception Monday afternoon $10,000 Total Sponsorship Confirmed $ Would you like us to acknowledge your support on Twitter? If so, please provide your organization s Twitter handle: Payment We accept payment by: Cheque Money Order VISA Master Card American Express Card #: Expiry Date Name on the card (please print): Signature: Please make cheques/money orders payable the Canadian College of Health Leaders c/o the National Health Leadership Conference. Faxed orders must include credit card payment information. Payment must be made in full prior to the event. 12

13 Sponsorship Application Form (Part B) Applicable ONLY to the following: Platinum Sponsor Gold Sponsor Silver Sponsor Indicate name(s) of the individual(s) to reserve complimentary conference registration(s). Company name: Delegate Name: Title: Address: City / Prov: Postal Code: Telephone: Dietary Restrictions: Would you like to be included on the delegate list? Yes No Delegate Name: Title: Address: City / Prov: Postal Code: Telephone: Dietary Restrictions: Would you like to be included on the delegate list? Yes No Delegate Name: Title: Address: City / Prov: Postal Code: Telephone: Dietary Restrictions: Would you like to be included on the delegate list? Yes No Send completed form with payment to: Jaime M. Cleroux, Sponsorship Lead, NHLC Secretariat 292 Somerset Street West, Ottawa, Ontario K2P 0J6 Phone: ext. 235 Fax: (613) jcleroux@cchl-ccls.ca 13

14 Advertising Opportunities Don t miss this opportunity to build awareness of your products and services to a national audience. Advertise in our conference preview and final program! Your ad in our attractive conference preview will reach health system leaders across Canada, at a fraction of the cost of doing it yourself. Our conference final program reaches those healthcare leaders who have committed themselves to our exciting event. We are pleased to offer our 2017 rates for By advertising in both publications, you not only reach these industry leaders twice, you do so at very attractive rates. Rates SIZE PREVIEW FINAL PROGRAM BOTH Full Page $1,500 $750 $2,000 1/2 Page $900 $450 $1,200 1/3 Page $600 $300 $800 1/4 Page $500 $250 $650 Ad Sizes (width by depth in inches) Full page with bleeds 8.75 x Trim 8.5 x 11 Live area 8 x 10.5 Full page No bleeds 8 x /2 page horiz. 8 x 5 1/3 page horiz. 8 x /4 page 3.75 x 5 Material Deadlines Conference Preview: JANUARY 19, 2018 Final Program: APRIL 13, 2018 English/French Advertisements Please provide your ad in both official languages. If you do not, your ad will appear in the language of submission in both English and French versions. Technical Requirements The NHLC conference preview and final programs are printed in four colours, on glossy coated stock, with full bleeds. Ads may be submitted as bleed or non-bleed. Electronic artwork for company logos and advertisements must be supplied by as a: 300 dpi CMYK postscript PDF (with fonts 100% (preferred format); Note: Ad artwork MUST be accompanied by PDF reference proofs or hard copy colour proofs. Any adjustments or repairs (size, colour profiles and missing fonts) to supplied electronic artwork will be billed to advertiser. All artwork files submitted in formats other than the requirements herein will be returned to advertiser for repair or replacement. Please fst-martin@nhlc-cnls.ca if you have any questions regarding your ad artwork. Don t have an ad but want one? Professional, reasonably priced design services are available. For more information contact Francine St-Martin at ext. 212 or at fst-martin@nhlc-cnls.ca. 14

15 Advertising Order Form Please print or type. Use one form per ad order. Advertising opportunities are available on a first-come, first-served basis. Company Name Contact Name Contact Title Address City, Prov., Postal Code Telephone & Fax Web site Order Authorized by (signature) Name Title Date Ad will be supplied as: Electronic ( ) Ad is enclosed (USB memory stick, CD, etc.) Ad will follow by deadline If graphic design services are required please contact fst-martin@nhlc-cnls.ca. Fee Calculation Use separate lines for each publication. Use one form per ad order. As the event is being held in Newfoundland, please calculate the tax based on their 15% HST rate. CONFERENCE PREVIEW Ad Size - Quantity X $ Rate = FINAL PROGRAM Ad Size - Quantity X $ Rate = $ $ SUB TOTAL TAX (15% HST) HST# R TOTAL $ $ $ Payment We accept payment by Cheque Money Order VISA Master Card American Express Card # Name on Card (please print) Expiry Date Signature Please make cheques/money orders payable to the Canadian College of Health Leaders c/o the National Health Leadership Conference. Faxed orders must include credit card payment information. Payment must be made in full prior to the event. Fax or mail completed form with payment to: Francine St-Martin, Conference Manager NHLC Secretariat 292 Somerset Street West, Ottawa, Ontario K2P 0J6 Phone: ext. 212 Fax: (613) fst-martin@nhlc-cnls.ca 15

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