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1 Editors Gillian Eve Makepeace, M.S. Sara Connolly Illustrator Clint McKnight Cover Artist Brenda DiAntonis Editor In Chief Ina Massler Levin, M.A. Creative Director Karen J. Goldfluss, M.S. Ed. Art Production Manager Kevin Barnes Art Coordinator Renée Christine Yates Imaging Nathan P. Rivera Ariyanna Simien Publisher Mary D. Smith, M.S. Ed. Author Melissa Hart, M.F.A. The classroom teacher may reproduce copies of materials in this book for classroom use only. Reproduction of any part for an entire school or school system is strictly prohibited. No part of this publication may be transmitted, stored, or recorded in any form without written permission from the publisher. Teacher Created Resources, Inc Industry Way Westminster, CA ISBN: Teacher Created Resources, Inc. Made in U.S.A.
2 Table of Contents Foreword...4 How to Use This Book...5 Standards...6 What Is Media Literacy?...8 Forms of Media...9 How Much Media?...10 Why Does Media Matter?...11 Get to Know Media...12 Media Tricks...13 Slogans and Jingles...14 Messages in Media...15 Propaganda...16 Find Propaganda...17 Stereotypes...18 Stereotype or Original?...19 Healthy and Unhealthy Media...20 First Media...22 More on Petroglyphs...23 Make a Petroglyph...24 Print Ads...25 Early Print Ads...26 Print Ads of Today...28 Same and Different...30 Make Your Own Print Ad...31 Billboards...32 Early Billboards...33 Idea Billboards...34 Political Billboards...35 Billboards of Today...36 Compare and Contrast...37 Make Your Own Billboard...39 Radio...40 Radio Ads...41 Radio Ads From the Past...42 Radio Ads of Today...43 Record a Radio Ad...44 Old Time Radio Shows...45 War of the Worlds...47 Radio Shows for Children...48 Record Your Radio Show...49 Television...50 Your Television Log...51 Television Ads...52 Television Ads From the Past...53 Television Ads of Today...54 Compare and Contrast...55 Make a Television Ad...57 Television News...58 Healthy or Unhealthy?...59 Television Advertisers...60 Messages Clear and Hidden...61 The Big Turnoff...62 No TV? No Worries!...63 TV-Turnoff Week Journal...64 Music...65 Problems in Music...66 What is This Song About?...67 Music Videos...68 #2778 Media Literacy 2 Teacher Created Resources, Inc.
3 Table of Contents (cont.) More on Music Videos...70 Make a Music Video...71 Videogames...72 Videogame Ads...73 Violent Videogames...75 How Do You Feel?...76 Your Favorite Videogame...77 Videogame Debate...78 Packaging...80 Packages From the Past...81 Packages of Today...82 Colors, Shapes, and Words...83 Compare and Contrast...84 Make Your Own Package...86 Product Placement...87 Products Placed...88 Products in Books...89 Products in Videogames...90 Products on Television...91 Taste Test!...92 Products in Movies...93 Magazines...94 Photo Tricks...95 Magazines for Children...97 Healthy Messages?...98 Your Favorite Magazine Make a Healthy Magazine Newspapers Front Pages of the Past Your Local Paper The Op/Ed Page Write a Letter to the Editor Send a Letter to the Editor Comic Strips Art Painting Recent Paintings Sculpture Photography Comic Books Murals and Graffiti Make a Mural Websites Home Pages Websites for Kids Author Websites Podcasts Build a Website Final Project Certificate Answer Key Resources #2778 Media Literacy Teacher Created Resources, Inc.
4 Print Ads of Today Print ads have changed over the years. The next two pages ask you to study a print ad of today. Directions: Find a print ad in a magazine or newspaper. Cut it out and paste it into the space below. Or, you may choose to draw the ad in the space below. #2778 Media Literacy 28 Teacher Created Resources, Inc.
5 Print Ads of Today (cont.) Directions: Study the print ad you pasted or drew on page 28. Answer the questions below. 1. Who paid for this ad? 2. What type of person would like this ad? 3. Is there a slogan? If so, write it here. 4. What media trick does this ad use? 5. What is the clear message in this ad? 6. What is the hidden message in this ad? 7. Is this ad an example of healthy or unhealthy media? #2778 Media Literacy 29 Teacher Created Resources, Inc.
6 Same and Different How have the pictures in print ads changed over time? How have the words in print ads changed? How have ads stayed the same over hundreds of years? Directions: Find an early print ad in a book, encyclopedia, or on the Internet. Possible search engine words include early print advertisements, historical advertisements, and pictorial Americana. Draw the ad you find on a sheet of paper. Find a print ad from this year in a magazine or newspaper. Draw this ad on another sheet of paper. Study the two ads and then answer the questions below. 1. How are the words in these two ads the same? 2. How are the words in these two ads different? 3. How are the pictures in these two ads the same? 4. How are the pictures in these two ads different? 5. How are the messages in these two ads the same? 6. How are the messages in these two ads different? #2778 Media Literacy 0 Teacher Created Resources, Inc.
7 Make Your Own Print Ad Show what you have learned about print ads. Make your own! You will need a blank sheet of paper, pens or pencils, and a ruler. Directions: Design your own print ad on a sheet of paper. Make sure it has the following things. slogan media trick message brand name Now, answer the questions below about your ad. 1. What product or idea do you advertise? 2. What is your slogan? 3. What group will like your ad the most? 4. What media trick do you use in your ad? 5. What are the messages in your ad? 6. Is your ad an example of healthy or unhealthy media? #2778 Media Literacy 1 Teacher Created Resources, Inc.
2008 Teacher Created Resources, Inc.
Editors Gillian Eve Makepeace, M.S. Sara Connolly Illustrator Clint McKnight Cover Artist Brenda DiAntonis Editor In Chief Ina Massler Levin, M.A. Creative Director Karen J. Goldfluss, M.S. Ed. Art Production
Table of Contents. #2778 Media Literacy 2 Teacher Created Resources, Inc.
Table of Contents Foreword...4 How to Use This Book...5 Standards...6 What Is Media Literacy?...8 Forms of Media...9 How Much Media?...10 Why Does Media Matter?...11 Get to Know Media...12 Media Tricks...13
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