ReachLocal Digital Marketing Program Overview
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1 ReachLocal Digital Marketing Program Overview Grow Your Dealership by Attracting New & Engaged Consumers 1
2 Grow Your Dealership with Us Nicole Jobes ReachLocal Account Team Senior Internet Marketing Consultant Kody Vansistine Briggs & Stratton Associate Marketing Specialist 2
3 Why invest in digital marketing? Stand out from the crowd with modern yet simple techniques You need a total web presence to get seen where consumers search local businesses, surf, and socialize. Four Programs Built to Jumpstart Your Digital Marketing 1. Paid Search Engine Marketing 2. Facebook Advertising 3. Retargeting 4. Location-Based Mobile Ads 3
4 Paid Search Engine Marketing Increase your websites visibility through search engine results page advertisements on Google, Bing, or Yahoo!. 97% of consumers use the internet to research local products & services. A straightforward way to get your dealership in front of engaged consumers that are looking for your services. 4
5 Reach Social Facebook Advertising Generate cost-effective brand awareness, engagement, and leads through Facebook Meet your business goals with creative ads, calls to action, and robust targeting capabilities Get personal campaign management and optimized results from certified campaign experts 5
6 Site & Search Reach ReTargeting 98% of first-time visitors to websites don t take action. Luckily, website visitors who are retargeted with banner ads while visiting other websites are 70% more likely to return and convert on your website. Boost results from your marketing and stay top of mind throughout the buyer journey. ReachLocal is able to display retargeting ads to past website visitors, or associate with relevant search terms. 6
7 ReachDisplay GeoFence Gain the mobile advantage by driving more awareness and in-person traffic to your dealership through targeted ads. When a consumer enters a target zone, e.x. a competitive dealership or retailer, they will begin seeing your GeoFencing ads as they browse the web and use apps on their mobile device. A conversion is made and tracked when that consumer enters your dealership. 7
8 Dealer Case Study Participating Dealer in Spring of 2017 / month 8
9 Leveraging Multiple Programs Each program working in tandem allows your marketing efforts to reach consumers at several different digital touch points. Each program holds a unique tactical value for attracting new consumers to your dealership. 9
10 How to Get Started Have questions about the program? Book an appointment with Nicole at: Contact Nicole directly at or (704) Ready to sign up? Complete the online enrollment form: or Download and complete PDF enrollment form: Co-op eligibility and payment information can be found in the overview document posted on simplicityadvertising.com under Online Paid Search Programs Looking for more? Review the FREE tips & tricks documents posted on simplicityadvertising.com under Web Marketing Basics 10
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