STRATEGIC PLANNING IN DIGITAL COMMUNICATION

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1 STRATEGIC PLANNING IN DIGITAL COMMUNICATION Independent Module from the Masters in Digital Strategy and Creativity DSC

Digital Diplomatura Strategy de Postgrado & Creativity en Estrategia Postgraduate y Creatividad Diploma Digital The registration is independent, so you will not participate in the full

2 1. WHAT IS THIS MODULE? The Strategic Planning Module for Digital Communication is part of the DSC Postgraduate Diploma: meaning of the 145 hours the program entails, 40 belong to this module. Digital Diplomatura Strategy de Postgrado & Creativity en Estrategia Postgraduate y Creatividad Diploma Digital The registration is independent, so you will not participate in the full program rather only the classes corresponding to the module you have selected. In total this module has X sessions. The objective is to establish the strategic bases for understanding the interactive digital communication environment. Digital Marketing Module Creativity Applied in the Digital Environment Postgraduate Final Project Strategic Planning Module for Digital Communication

3 2. WHAT CONTENTS ARE TAUGHT? You will work on the fundamentals of traditional advertising in Internet (digital marketing, web analytics, SEM / SEO...) and the new trends of the sector (mobile-local social strategies). You will learn to use the tools that Google offers or to make a campaign of banners. From now on, you will work on creating a strategy for a campaign of digital communication studying the paradigm shift From 1.0 to 2.0. Key Concepts: Display, Adwords, SEO, SEM, Permission, Affiliate Programs, Integrations, Social Networks, Mobility, Web 2.0, Strategic Planning, Consumer Analysis, Display Coaching, Adwords, SEM, Permission, Affiliate Programs, Mobility, Web 2.0, Strategic Planning, Analysis of Consumer, Co-creation

4 3. WHO TEACHES IT? Andrea Skarica ewonderwall Online Advertising Graduated in Business Economics (University of Zagreb), specialist in International Economic Relations and Marketing, and founder of ewonderwall, with more thant more than 12 years of experience in Internet. Subject: Online Advertising. Advertising market in Spain, introduction to digital marketing, web analytics, mobile advertising formats, e-marketing campaigns, internet advertising concepts: display, SEM / SEO, permission marketing, social networks FEBRUARY 2017 Date Schedule Classroom Friday h 10 Friday h 10 Friday h 10 Saturday h 10 * Calendar belongs to the 2017 Spanish edition

3. WHO TEACHES IT? Victor de la Fuente Nestle Digital Strategy I He studied Business Management and Administration and has more than 12 years of experience.

5 3. WHO TEACHES IT? Victor de la Fuente Nestle Digital Strategy I He studied Business Management and Administration and has more than 12 years of experience. His speciality is ecommerce and Digital Strategy, Online Marketing campaigns (SEM, SEO, retargeting, Facebook, affiliation, RTB and mobile) and Web Analytics (Google Analytics, VWO, GTM among others). Subject: Digital Strategy I (Marketing) and II (Strategic Planning). Development and strategic planning in interactive communication, consumer analysis, digital environment vs. Traditional media, effects of the digital in marketing, how to realize digital strategies and get closer to the consumer FEBRUARY 2017 Date Schedule Classroom Saturday h 10 Saturday h 10 MARCH 2017 Date Schedule Classroom Saturday h 10 * Calendar belongs to the 2017 Spanish edition

6 3.WHO TEACHES IT? Yolanda Franco UOC Digital Strategy II Graduated in Journalism and also Public Administration (UAB), and has worked in Grupo Zeta (coordinator of the digital version of the femenine magazines). Currently, with more than 12 years of experience, she is the Brand and Digital Strategy Director at UOC. Asignatura: Digital Strategy II. Co-creation strategies, digital identity, integration, geolocation, virality, content generation. MARCH 2017 Date Schedule Classroom Friday h 10 Saturday h 10 Saturday h 10 * Calendar belongs to the 2017 Spanish edition

7 4. WHAT IS THE CALENDAR? Teacher Subject Date Schedule Classroom February 2017 Andrea Skarica Victor de la Fuente Andrea Skarica Yolanda Franco Online Advertising Friday h 10 Digital Strategy I (Marketing) Saturday h 10 Online Advertising Friday h 10 Digital Strategy II (strategic planning) Saturday h 10 Andrea Skarica Online Advertising Friday h 10 Saturday h 10 Victor de la Fuente Digital Strategy I (strategic planning) Friday h 10 Friday h 10 March 2017 Yolanda Franco Digital Strategy II Saturday h 10 Saturday h 10 * Calendar belongs to the 2017 Spanish edition

from the Sagrada Família. Easy access by metro (L4 y L5) and bus. 6.

The module has a cost of 1,035, which can be paid by bank transfer,

8 5.WHERE ARE CLASSES HELD? In the classrooms in Casa de la Convalescència, in Barcelona, 5 minutes from the Sagrada Família. Easy access by metro (L4 y L5) and bus. 6.HOW MUCH DOES THE MODULE COST? The module has a cost of 1,035, which can be paid by bank transfer, credit card or bank payment. Although classes are held in Barcelona you must visit the Bellaterra UAB campus to pick up your title.

9 7. HOW DOES THE REGISTRATION PROCESS WORK? First, you must download the admission solicitude from the DSC website Don t forget to add a picture When you have the form correctly filled out, please send it to master.ecd@uab.es The coordination team will evaluate your profile and you receive an with the response within a maximum of two weeks. If accepted, you will receive a notification with the necessary documentation to carry out the pre-registration.

wish, we can put you in contact with one of

10 STILL HAVE QUESTIONS? Web: Máster DSC If you wish, we can put you in contact with one of our alumni to talk regarding the quality and level of our program. The Master s and Postgraduate Diploma in Digital Strategy and Creativity are initiatives of the Platform and the Universitat Autònoma de Barcelona You can also follow us on:

DIGITAL MARKETING Independent Module from the masters in Digital Strategy and Creativity DSC 2018

DIGITAL MARKETING Independent Module from the masters in Digital Strategy and Creativity DSC 2018 master.ecd@uab.es +34 93 581 2865 1. WHAT IS THIS MODULE? The Digital Marketing module is of the SDC Postgraduate