Performance You Demand. Reliability You Trust Distributor Cooperative Advertising Program

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1 2011 Distributor Cooperative Advertising Program Jacqueline Gay 2011

2 Purpose: Encourage cooperation in protecting and aggressively promoting distributor and Quincy Compressor s brand/image Branding of Products, Packaging and all Marketing Materials Advertising Campaigns Website Management Cooperative Advertising

3 Co-op Advertising Rules & Guidelines How are funds are calculated and allocated? The amount of money available in a distributor s account is determined by its net purchases of Quincy Compressor products during the previous year. One-fourth of one percent or (.0025) of 2007 sales is available for use, up to $3,500 max during Example: If the previous year s sales total was $250,000, Quincy could provide $625 ($250,000 x.0025) in approved co-op assistance. Quincy will pay 50% of allowable costs, up to the total available for each qualified submission. If Quincy s representation is considered less than half of the ad s total message, a smaller amount may apply. Example: If there is $625 available in 2008 and a distributor runs a pre-approved ad that costs $400, Quincy will reimburse the cost at 50% or $200. There would be $425 left to spend ($625 - $200 = $425) during the calendar year. The program runs from January 1 through December 6, 2010 on a calendar year. Credit not used by December 6th will not carry over to the next year. All credit requests for approved advertising must be submitted to Marketing Services on or before December 6 th. Any requests made after December 10 th will not be processed.

4 Co-op Advertising Rules & Guidelines What s the account balance? Contact your Area Manager or Jacqueline Gay for your annual co-op balance. New distributors will be handled on an individual basis, with the amount determined by a combination of your quota and year-to- date performance. Contact your Area Manager for more information. Contact Marketing Services for a current balance: (251) The amount of money available in a distributor s account is determined by its net purchases of Quincy Compressor products during the previous year. One-fourth of one percent or (.0025) of 2009 sales is available for use, up to $3,500 max during Example: If the previous year s sales total was $250,000, Quincy could provide $625 ($250,000 x.0025) in approved co-op assistance.

5 Co-op Advertising Rules & Guidelines What types of advertising are covered by the program? Regional and national trade magazines Newspapers Trade show journals Radio or television air time Pre-approved direct mail campaigns (See the Buzz Program) Pre-approved local campaigns Pre-approved promotions Pre-approved online promotions Advertising activities for consideration must be approved in advance by Marketing Services two months prior to release. If there isn t an approval documented, a credit may not be issued. Contact your Area Manager or Marketing Services in the planning phases to secure pre approval. Requests for credit submitted without a pre-approval WILL NOT qualify for reimbursement.

6 Co-op Advertising Rules & Guidelines Types of activities NOT covered by this program Advertising that includes Quincy Compressor s competitors is not eligible. If ads include non-quincy products that do not compete, Quincy Compressor will assist with half of its portion or the portion that is represented by Quincy. Yellow Pages advertising is not eligible. Vehicle signage. Pre-set artwork is available through an approved vendor. Details and order forms are available on the Virtual Library. Golf outings or similar sponsorships are not eligible. Any activity that does not reflect Quincy Compressor s current branding is not eligible. Any type of unapproved giveaway item is not eligible. The cost of trade show floor space. (See Trade Show Assistance for details.) Quincy will provide credit for trade show participation; however, this credit falls under a different program and participation does not decrease the balance in a distributor s coop advertising account.) Production costs associated with advertising development is not eligible. Shipping costs, taxes or fees associated with ad creation or placement are not eligible.

7 Co-op Advertising Rules & Guidelines How to obtain approval Advertisements provided by Quincy Compressor are approved. Any advertisement not provided by Quincy Compressor must be pre-approved by Marketing Services two months prior to publication or release to be eligible for credit. Distributors must submit a draft or a mockup of the proposed advertisement. Contact your Area Manager or Marketing Services for more details. Credits can be processed when Marketing Services receive copies of the advertisement and associated media invoices on approved activities. All submissions must be received by December 5, 2011.

8 Trade Show Assistance Rules & Guidelines What support is available? Quincy will contribute up to $300 per approved trade show to support distributor participation in local shows. If schedules permit, Quincy Area Managers and factory personnel may be available to help staff booths. Leads generated through shared participation will be provided to Quincy Compressor with request for co-op.

9 Trade Show Assistance Exhibits Trade Show Booth Assistance may be arranged with sufficient advanced notice. Quincy will make its 10x20 trade show booth available for up to 2 weeks at a time; shipped at distributor s expense. Contact your Area Manager or Marketing Services to make reservations. There are no cutaway or display units available at this time for trade show use.

10 Trade Show Assistance Rules & Guidelines How to initiate your request Contact your Quincy Area Manager to discuss your trade show plans. If your Area Manager agrees that Quincy should provide support, he will generate a Trade Show Assistance form on your behalf. This form includes the financial assistance request. After approval, your Area Manager will the form to Quincy s Marketing Services department for final approval. Marketing Services will return an authorized copy of the Trade Show Assistance form to your Area Manager. At that time, your Area Manager will notify you of final approval.

11 Trade Show Assistance Rules & Guidelines How to secure units for show In addition to the request, you must process an order through Virtual Engineer if you plan to order show equipment. Normal lead times, by product, will apply to these trade show unit orders. NOTE: Once these orders are placed and shipped, cancellations or returns will be treated the same as our normal terms and conditions. Trade show equipment purchases are firm orders, NOT consignment orders. While equipment is on display at a show, Quincy Compressor s brand identity, decal arrangement and logo uses must be properly represented to receive credit.

12 Trade Show Assistance Rules & Guidelines To Receive Payment Quincy s financial contribution will be credited to your account following the approved show. Before credit is issued, you must send proof of participation to Marketing Services. A copy of your show space invoice showing payment will serve as acceptable documentation. If you displayed equipment, photo documentation of the show space should also be submitted with your final request. If you submit a request for credit without a Trade Show Assistance form, your credit will not be issued. Submit all documentation to: Jacqueline Gay, Marketing Services 701 North Dobson Avenue, Bay Minette, AL Fax:

13 Yellow Pages Rules & Guidelines Advertising in the Yellow Pages Our National Yellow Pages program is administered by AD Network 136 Burlington Suite 200 Clarendon Hills, IL Phone: x202 Fax: AD Network is an agency that specializes in directory advertising. AD Network maintains a database of information, including authorized distributors and a list of directories for which each distributor will be solicited. This list was developed from input you provided, along with verification of territory authorization by your Quincy Area Manager. You can be deleted from this list by contacting your Area Manager. Direct all Yellow Page inquiries to AD Network. Quincy s representative is: Amy Dwyer at adwyer@adnetwork1.com

14 BUZZ direct mail program For more details, visit: