Agenda Highlights Registration and Promotional Materials Tools for Event Organizers. Sponsors Tips: Recruitment and Media Q&A
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1 Event Organizers Webinar September 27, 2011
2 Agenda 2011 Highlights Registration and Promotional Materials Tools for Event Organizers Go to Guides Promotional Templates and Materials Sponsors Tips: Recruitment and Media Q&A
3 2010 Reach 1,819 event organizers 13,771 groups involved 2,039 events registered 2,000,000 participants Flash Mob, Alaska Elementary School, NC
4 ARD 2011 Together More Increase reach and participation by 20% Inspire recycling activism Provide Event in a Box More use of National and Social Media components
5 Key Messages Approach: Awareness,Commitment, Action Theme: Making recycling the natural thing to do. Highlighting the success of recycling Easiest thing each of us can do 365 days a year to save energy, conserve natural resources and create green jobs.
6 2011 Go to Guide Education Event at americarecyclesday.org/toolkit lkit Purpose: Provide turnkey, on line event tool kit for ARD event organizers Provide step by step Provide step by step guidance on organizing an event with various templates
7 Partnership with Walmart Hold an education event at Walmart store Saturday, November 12 only Contact the store s Manager of Community Outreach You provide information on what is recycled in your community No recycling collection events
8 2011 Collateral Packages 1 banner 10 posters 1 roll of 500 stickers 150 pencils and 100 buttons or 300 pencils or 200 buttons 50 pledge ld cards 50 bookmarks 2 x3 ft. Banner Online link to order additional merchandise at reduced cost. Bookmark (front & back) 11x17 Poster
9 Increase Recycling Commitment Pledge: On line and paper pp pledge* Purposes: A step toward changing behavior Provide a metric to track ARDreach and possible influence Organizers are asked to: Online at: americarecyclesday.org/pledge Report the number of pledges received, and Submit the pledge cards for those that are requesting additional information * Signature commitment increases the probability of long term, internally motivated recycling (WERNER, TURNER et al. 1995)
10 Tailgating Recycling Events Toolkit Register atamericarecyclesday.org americarecyclesday.org Download Go to Guide: Tailgating Recycling Events Register and order Game Day Tailgating Recycling Event Kits Access Templates and Downloads Ads: Print and electronic Facebook Icon Pledge Cards (optional) Posters (11x17) Radio PSA Script Sample News Release Volunteer Communications: Memo, Schedule, Fact Sheet Available at americarecyclesday.org/toolkits Go to Guide: Tailgating Recycling Events
11 Tailgating Recycling Events Toolkit Register atamericarecyclesday.org americarecyclesday.org Promotional Items *Shipping begins mid October through November 1 Banner 50 Buttons 500Recycling Bags 15 T Shirts Banner 2 x 3 Front Back Button
12 Plastic Bag Recycling Events Toolkit Register atamericarecyclesday.org americarecyclesday.org Download Plastic Bag Recycling Go to Guide Register and order promotional item packages Access Templates and Downloads Available at americarecyclesday.org/toolkits Go to Guide: Plastic Bag Recycling Events
13 Registering an ARD Event Step 1 Step2 Step 3 Step 4 Step 5 Go to: americarecyclesday. org/ Click Host an Event tab. Set up an account. Register an event and order promotional items. notification to ARD State Coordinator(s). () confirmation to event organizer with address of ARD State Coordinator(s).
14 Other Activities Use of Facebook and Twitter Weekly content: green tips, recycling facts, ARD updates Video Contest Recycling is No Joke Video Contest on youtube.com/americarecyclesday
15 ARD 2011 Program Support g pp as of August 25, 2011
16 Timeline for ARD 2011 August 5: Registration /promotional material orders begin 15: Website goes live September October November 27: Webinar for event organizers 3: Start shipping ARD event materials 10: Start shipping Tailgiting Recycling events materials; Building momentum continues; Communications/Media Events/Social media *[October 17 Recycle Bowl] 15: America Recycles Day December 10: Event reports deadline December 10: Event reports deadline 15: ARD State Coordinator summary reports due
17 America Recycles Day Best Practices Vl Volunteer Recruitment t Garnering Media Coverage
18 Volunteer Recruitment Tip #1 Cast a wide net Event partners Local service organizations Local businesses (ARD sponsors) Schools Tip #2 Offer incentives
19 Garnering Media Coverage Internal Outreach Newsletters Listservs To localcitizens citizens and core supporters of your organization Web sites
20 Garnering Media Coverage External Outreach Social Marketing Facebook, Twitter, Linked In (Groups) Change.com or Cause on FB News releases to local newspapers, tabloids, HOA s, TV and radio stations (in some markets) Engage environmental organizations, civic organizations, your local Chamber of Commerce, Kiwanis, or Rotary Advertise (flyer or poster) at school PTA s, local libraries, local businesses Helpful Hints #1 Stick to key messages: waste reduction, resource management, green jobs, economic impact. #2 Keep it short and to the point. One page news releases + one photo with caption.
21 Garnering Media Coverage Task List Make a list of media outlets/contacts Partner with recycling businesses or corporations in your community/jurisdiction Provide stories to State Recycling Organization and/or State KAB Affiliate Collectively they make great releases for national trade publications! If you have access to a flip video camera, consider doing some PSAs to promote the event and post on your website
22 Questions?
23 K 12 Competition Designed for a younger audience Emphasis on: fun competition teaching moments Kick off is October 17 November 12 ARD Event is the tie breaker
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