BEST OF THE BEST PROMOTIONS FOR

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1 BEST OF THE BEST PROMOTIONS FOR Pouring Rights/Grocery Sponsor: Work with your pouring rights beverage partner and offer a 2-part promotion to a local grocery store chain. 1) Posters, shelf talkers, hang tags and enter to wins / or buy a certain amount of product and get a buy one/get one certificate and 2) Hold a display competition for store manager s for their chance to win family 4 packs to opening night. Kudos to the team in Las Vegas Major Daily Build-Your-Own-Batman Poster: Work with your local daily newspaper and have them run 6 promotional ads on continues days (1 teasing and 5 the posters) inviting readers to collect each day s section to build their own Batman poster. If you build it, he will come! Kudos to Erika Newton in Sioux Falls Teaser ad Composite of the 5 days

2 Turn Your Restroom Mirrors Into Magic Mirrors: Take the Batman mask and shield and/or Catwoman s ears and whip and create decals and add them to the restrooms throughout your venue. This way your patrons can become their favorite super hero when using your facilities. Kudos to Andrea Nyquist in Colo. Springs Mall Gift-With-Purchase: Work with your local mall and create a special weekend around BATMAN LIVE. Supply the mall with X amount of tickets for opening night in exchange for sky banners, floor & window clings and table tents. Shoppers show their receipts equaling $X for a pair of tickets. Kudos to Stacey Aldridge in Oklahoma City Sky banner floor cling Table tent Activity Inclusion in Your Local Major Daily or Kid s Magazine: Work with your major daily newspaper or monthly kid s magazine to include BATMAN LIVE themed activities from our Activity Book. Ask them to throw-in rack cards to kick the promotion up another level. Kudos to Team Anaheim Activity teaser ad Rack cards

3 Advertorial Inclusion in Your Local Major Daily or Entertainment Weekly: Work with your major daily or entertainment weekly to include an advertorial. (Artwork and fonts are on the marketing site for you to personalize to you city. NOTE: You can also use the white V under The Riddler on page 2 for your local information box. Kudos to Mike Killion in Rio Rancho, NM.

4 Opening Night Media Sponsor: Any media partner takes ownership of the Kids Go Free for opening night. (Children under 16 with the purchase of an adult fullprice ticket). See below from Team Rockford OR, Channel XYZ 11 (as an example) offers $11 discount to opening night through a special code and promotes in on air, on their website and social media. OR, partner with a local radio station MIXX 101 (as an example) and offer a family 4 pack for opening night for $101 through a special code and promotes in on air, on their website and social media. You can also add drinks and snacks to add to the package. See below from Erika Newton, Sioux Falls Kids go Free Family package Partnerships with Libraries: Work with your local library system and create a BATMAN reading program. For every 5 books a child reads, they receive an entry to win a family 4 pack. Create special book marks with trivia on the back to make them even more fun. Kudos to Team Anaheim

5 Chalk Drawing Competitions: Either during your Super Hero Party, at a retailer or during city-wide event, invite kids to come down to draw their favorite BATMAN LIVE character for a chalk drawing competition to win tickets and show merchandise. Invite a local artist to create more of a professional look and for added opportunities to promote the show, hand out activity books, flyers and/or tray liners tagged with your special family discount. Kudos to Stacey Aldridge in Oklahoma City During After Scavenger Hunts: Work with a local mall or with key retailers in your downtown and create a BATMAN LIVE themed scavenger hunt. Hide show standees in certain stores with clues where the next standee is located and a secret code word. First team to collect all of the code words wins. Have team costume contests for added fun. Kudos to the team in Las Vegas Screen shot from FOX TV / Las Vegas

6 Partner with your local Science or Children s Museum: Invite them to feature a display including early renderings and photos of the Batmobile and blow-ups of our Story Guide. Also include our BATMAN LIVE App. for the ipad hooked-up to large viewing screens allowing interactivity and public viewing. And for added opportunities to promote the show, hand out activity books, flyers and/or tray liners tagged with your special family discount. You could also partner with a local media outlet for additional support. Kudos to Stacey Aldridge in Oklahoma City Story Guide wall Hero Essay Contest: Work with your local major daily or parenting magazine/newspaper inviting kids to send in their essay Who is their Hero and Why. This can also be done via video uploads to a local TV station partner s website as well. This could also work in relation with your major dailies NIE program. Winner could win opening night family 4 pack, backstage passes and the chance to have a cast member from BATMAN LIVE visit their school. We are working with a national bullying non-profit organization, Flip The Script. / Once a promotion has been set, they will work with Melissa, with you and the school to coordinate the school appearance. Kudos to the team in Las Vegas Web teaser Photo of the actor appearance