Bringing Brands to Life

Transcription

1 Bringing Brands to Life

2 About us Quadra Point is a Brand Services company offering Experiential and Performance marketing solutions to Brands. We focus on building interactive experiences & enabling brands to connect with their customers in an unique manner. This includes Activations, Events, Research & Insights as well as Communications for Brands who are looking to enhance their Sales Performance in their target markets.

3 Custom Brand Experiences Tailor-fit your brand experience for every occasion. We can develop custom programs for consumers at all your marketing touch points. Custom Brand Experiences Both in urban and rural locations. Product trials/sampling Product launches & promotions Celebrity led activation programs Brand Experience creation

4 Channel Programs Custom Programs Deliver a better and consistent brand experience through your channel using our solutions for Channel Programs Digital Solutions Channel Activation Programs Brand Visibility Programs Retail Merchandising Channel Training and Support Performance Audits

5 Corporate Event Management Event Platforms Custom Programs Channel Programs Corporate Event Management Research Celebrate successes, Birthdays, Anniversaries, Annual day, Foundation day, Sports day and many such occasions. & Insights Media Advertising Achieve employee satisfaction and loyalty with our Custom Programs for Corporates and their Employees. Digital Solutions And, leave the planning & execution to us.

6 Research & Insights Custom Programs Research & Insights Building databases is our forte. Putting to use such databases for analysis & insights that helps in performance enhancement is what we excel in. We help capture critical information and provide insights for channel operations Digital Solutions Data capture & analysis Loyalty & lifetime value programs Brand research and audit Retail research and audit

7 Creative & Media Services Custom Programs Event Platforms Channel Programs Media Services Research & Insights Media Advertising We have a creative team to support your design needs. MarCom Design-to-Print services Media Buying & Advertising in print, radio, OOH and digital media Digital Media Solutions Google adsense, internet marketing & social media solutions

8 THINK Unique & Innovative programs designed to provide interactive experiences and focused on achieving objectives DESIGN Design Procedures & Processes coupled with Technological backing to make program fool-proof in all respects EXECUTE End to end project management to ensure that quality of delivery & program objectives are met

9 Our Locations Andhra Pradesh Karnataka Tamilnadu Over 35 employees Over 100 indirect recruits on field Full-fledged Client Servicing and Operations functions Process driven environment

10 Why choose Quadra Point Brand Services? THINK We are a Thinking BTL Agency our work for clients are insight led & performance driven REACH We are an Agency of Reach we can roll out activations at multiple locations across KA/TN/AP at one go both URBAN & RURAL TECH DRIVEN MULTI PLATFORM We love to integrate Technology, that can deliver better results and value & ourabilities in monitoring and reporting enable clients to take decisions on the go. We work on Multiple Platforms for integrating performance

11 Event Platforms Channel Programs Custom Programs A few samples of our work for various clients Research & Insights Media Advertising Digital Solutions

12 Activities for YAMAHA TN/KA/AP

13 REACH DRIVEN ACTIVATION ENQUIRY & TEST RIDE ACTIVATION for YAMAHA across URBAN & RURAL SOUTH INDIA Yamaha KIOSKs - A Mini Showroom Generating Test Rides for Yamaha bikes & scooters 3 states, 45+ cities/towns, 59 dealerships 10 days of activity per dealership Enquiries from over 8000 potential customers Test Rides given 6500 customers Hot leads 2100 Conversions 250+ during event and growing at retail Brand Promoters involved 59 Phase 2 in progress now at 59 Cities and Towns

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15 REACH DRIVEN ACTIVATION TEST RIDE PROMOTION for YAMAHA across URBAN & RURAL SOUTH INDIA. Chabi Gumao, Bike Lejao 3 states 35 cities/towns 29 dealerships 3 days per dealer TEST RIDES conducted >10500 Brand Promoters involved over 200 Hot leads 2500+

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17 MULTI-PLATFORM ACTIVATION Display and Test Ride Program for YAMAHA across 3 Cities. Bring Back the Joy Ride a Yamaha, WIN prizes Mega Apartment Activity Display of Yamaha range of bikes & scooters Fun and Frolic teamed with an effort to increase awareness about the brand involving Parents & Kids Japanese Mini Bike rides for Kids traffic safety awareness Direct Test Rides & Feedback on experience to client Performance >3000 test rides across 3 cities

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20 MEGA EVENT Consumer Activation Program for YAMAHA at Bangalore Yamaha Fiesta A fun filled CARNIVAL for you for 3 days A brand awareness initiative by YAMAHA Tie up with over 75 Colleges for a Rock Show Contest A Super Service Camp included for YAMAHA customers Road Safety Education for Kids Mini Bikes At RSI Grounds MG Road Fun and Entertainment for 3 days Around 3000 college students, >1000 School Kids and >800 Customers participated in the event

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22 MULTIPLE PLATFORM VALUE ADD Dealer Scouting Program for brand YAMAHA for South India. Identification, qualification and hot-lead handover Effort to sign up 30 new dealerships across South India Technology/Process digital marketing/ data generation/ data analysis / tele-qualification/ screening Have delivered over 40 hot leads to Yamaha as of now

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24 LAUNCHES SAMSUNG and LG Launches and Activations In various Samsung Brand Stores, Malls, Theaters and White Goods Dealerships Celebrity Visits to Samsung Brand Stores Consumer Interaction Selfie sessions/freebies etc

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29 EVENT MANAGEMENT SAMSUNG and LG PARTNER SUMMIT across South Set ups in 5 Star environment Grand backdrops/ light n sound / frills End to end event management Fun activities

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34 EVENT MANAGEMENT SAMSUNG Make in India events in South India MAKE IN INDIA concept displays in Retail locations Consumer Involvement and Fun activities Walkathons and Public events ( Walkathon in Bangalore on 7th Nov handled by us)

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36 Samples of our work for Other Brands

37 INSIGHT LED ACTIVATION Retail Research & Product Placement for TETRA PAK India in Bangalore city. Get the Good Life Nandhini Good Life Milk Good Life milk wasn t placed widely in Bangalore city Need to increase retail base and placement of product Cover mom-n-pop stores 3 months Stores visited per day 250+ Technology Product Placement + Photograph of Store + Geo-tagging Field Researchers involved 8 Sustainable Sales Growth of over 25% achieved by Good Life

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39 PRODUCT TRIAL AND ANALYSIS ITC Engage Deo-spray sampling in Hyderabad Ready to Engage? Direct brand to consumer interaction at Malls and Cinemas in Hyderabad Both Male and Female Engage variants tested Feedback on experience and preferences to client Performance trials in 4 weeks

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41 PRODUCT TRIAL AND ANALYSIS Fashion Make Up with Lóreal across Malls in South India. FREE Loreal Fashion Makeover Zone Invitation, trial of fashion cosmetics, feedback Effort for direct brand to consumer interaction at over 25 Malls in South India Different Products of L oreal & Maybelline featured for 12 months at Malls Feedback analysis on experiences to Client No of women consumers interacted > and ongoing

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43 RETAIL AUDITS Sales observation & tracking for SONATA watches in South India. Why not a SONATA? Retail Sales effort evaluation and tracking exercise Across 15 cities in South India > 300 Non-Titan retail outlets Observation and analysis of the SONATA selling process Competitive watch sales was also observed Analysis of the above led to the changes in sales & motivational training for dealer staff by TITAN Led to an 18% increase in SONATA sales after the exercise

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45 MULTI-PLATFORM LG home and kitchen appliance line up at Premium Apartments in Hyderabad. LG Weekend Shopping Carnival now at your doorstep Complete product range, touch feel product, guide potential TG to nearest store Effort for direct brand to consumer interaction Direct sales of products/finance schemes Feedback on product experience to client Performance walk ins to the carnival

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48 TECHNOLOGY BASED Activations! 91% OF ADULTS have their mobile phone within arm s reach 24/7 MOBILE can solve many challenges 74% of smartphone users use their phone to help with shopping, with 79% ultimately making a purchase as a result. Mobile Internet usage Time spent on mobile

49 consumer engagements specific to the location Wi-Fi Hotspots at customer touch points Spot offers/freebies linked to booking Test Rides

50 Augmented Reality Mobile bridges the real & digital worlds Virtual trial rooms Print to Mobile integration 3D experiences

51 Support of Management team Giridhar. R, S. Sriram Rajesh K S Managing Director Director Director Close to 20 years in consumer research, brand promotions, channel sales and media services Specialized in research, data collection, analysis and insight delivery for brand performance Proven expertise in setting up complex field-based activations with high process and technology orientation. Delivered result oriented performances for large brands like Yamaha, Tetrapak, Aircel, LG, MTS, Lóreal, Vodafone to name a few Over 25 years in Advertising, Sales & Marketing. Worked with Ogilvy & Mather for a decade specialised in Direct Marketing and Brand Management. Worked as Head of Marketing for brands like Planet Kids, MTV Style & Lifeken Retail and also managed 2 Ad Agencies during the career Proven expertise in tackling competition and enhancing brand value in a continuously evolving market place Over 15 years of experience in Advertising, Sales & Marketing. Worked with Rediffusion DY&R, Mumbai before moving on to Marketing roles Worked for Vodafone-Hyd and Celkon Mobiles in key Marketing roles Proven expertise in Brand Activations of all types and intensity. Created unbeatable Brand Experiences for brands like Airtel, MTS, Aircel, LG, Lakme, Loreal, ITC, Mahindra to name a few.

52 We work for

53 We work for

54 What Drives Us Our Values Our Approach Integrity We believe in delivering on a mutually agreed upon agenda. Commitments made will be kept. Business Focused We are focused on our clients business and will do what is right for your business. Honesty We believe is the best policy. Action Oriented We believe in execution, consulting leads to action plans on the ground Trust We maintain confidentiality about our client engagements Responsibility, Ownership & Ethical practices Results Driven We track execution performance against pre-agreed metrics Performance Driven, Result Oriented

55 Looking forward to working with you!