A TRRAIN RAI INITIATIVE

Transcription

1 A TRRAIN RAI INITIATIVE

2 12 th December A day to Thank Honor Appreciate Celebrate Retail Employees

3 Retail Employees Day celebration over the years 20,000 celebrate 160+ brands, 1 million employees celebrate 316+ brands,70 malls 4 million employees In India & Turkey celebrate ,000 people celebrate 200+ brands, 2 million people celebrate 350+ Brands, 80+ Malls, 5 million employees 3 Countries (India, Turkey, UAE)

4 Retail Employees Day goes global TURKEY UAE Joined celebrations in 2013 Joined celebrations in 2016

5 Support from Government Letter from Chief Ministers of Indian States Letter from the Prime Minister of India

6 Celebrity support over the years

7 Celebrity support over the years

8 Celebrity support over the years

9 Impact Study ON EMPLOYEES Feel recognised and valued for their efforts Affinity towards the business through recognition from top management Increased bonding amongst store employees ON BUSINESS OUTCOME Increase in the productivity of retail employees Improved team work & relationship building Positive energy helps employees perform better

10 Celebration Ideas with employees

11 Celebration Ideas Employee Engagement Activities Red Carpet Welcome with music & paparazzi Red carpet welcome by mock paparazzi, taking candid shots of the employees on their special day. Interactive games Musical Chair competition, quiz competition, 1-minute games, DJ Session, dumb charades, ball in the bucket, tug of war etc.

12 Celebration Ideas Employee Engagement Activities Personalized Thank you note from Top management A personalized Thank you note from the CEO or equal to all the employees in the company. An employee would cherish something like this forever. Party day for Employees The employees can celebrate the event by cutting a Thank You cake, refreshments, soft drinks etc. A lunch/dinner treat for all the employees can be organized on that day.

13 Celebration Ideas Employee Engagement Activities Thanking your employees at various employee touch points Having posters/communication banners at various employee touch points within the organization. A few employee touch points can be: Employee back-office area Company intranet portal Employee desktop backgrounds Employee canteen Attendance registration area. Employee workshops A series of workshops can be organized for Retail Employees in the mall to benefit & add value to their lives. Some of the workshops that can be organized are: Financial Literacy Self-defense workshop for the women Basic health care & hygiene Grooming for men Yoga workshops Cooking lessons Motivational talk

14 Celebration Ideas Employee Engagement Activities Thank You video message A personalized Thank you video message from peers and seniors appreciating the effort of their colleague can be a huge boost to your employee. An employee would cherish something like this forever. Involve your suppliers & vendors too! Retail Employees Day provides an avenue for interaction between retailers and their supplier product companies. Share a Thank You message with your partners and vendors to engage with each other as one retail community

15 Celebration Ideas Employee Engagement Activities Make a wish come true Ask retail executives to post one wish regarding a customer they like to serve once in their lifetime. On the occasion of Retail Employees Day, make that wish come true for 1 lucky employee. Shoot a role reversal video Shoot a fun video with your customers where they exchange their roles for a short duration. For eg: A customer making coffee for his favorite barista employee as a surprise to celebrate #RED, A woman giving her beautician a head massage.

16 Celebration Ideas Employee Engagement Activities Offer special discounts to employees You can treat the family of your employees with the brands services or allow the family to shop that day at a special price/discount more than the employee discount. Celebrate the day with friends & family Invite friends and family members of all your retail associates. To make the event holistic, you can also invite your customers! Family participation creates a high level of loyalty in employees. Such moments on Retail Employees Day will always be cherished.

17 ShopX Shop X, India s leading B2B commerce platform announced a one-year Educational Scholarship for their retail partner s children in association with TRRAIN. Each selected student under the program was awarded up to Rs 25,000 per annum. 9 students from different states of India were selected. Vodafone Unique Celebrations- RED 2016 Launched teaser EDMs one week prior to Dec 12 and showed videos from Senior Leadership for the team. Celebrated members like Arpit & Ashok Their retail gems who have beaten all odds to rise to higher roles in Vodafone India Ltd. On 12 th Dec, 2016, there was a webcast by Kavita Nair, EVP Retail & Digital and Suvamoy Roy thanking retail employees across the country New lanyards were shared with all frontline staff that says I collect Customer Smiles. They recognised the channel partners by sharing a certificate of appreciation. Families were invited to visit the working premises of the Retail employees Vodafone Stores, Vodafone Mini Stores, Zonal Offices, Circle

18 Shoppers Stop Unique Celebrations- RED 2016 Facade branding with a message meant specially for Associates and the world at large. A group of 20 people walked into the store at a designated time to 'clap + appreciate ' Customer care associates to grab the attention of the customers. Role Reversal- senior members took over the billing counter / FCC desk for an hour giving people a break. They also volunteered to give people a random 15 minute break on the floor throughout the day. Shot an experimental video with people where we asked them to enter an empty store without an associate,security,housekeeping or any other staff. Then captured their experience Arranged various programs like yoga session, makeover,spa for associates. Capillary Technologies Capillary Technologies pledged to support 50 Retail Associates for the BBA Retail Program. Any retail associate could go and log on to their website and nominate himself for the Scholarship

19 Celebration Ideas with customers

20 Celebration Ideas Customer Engagement Activities Post - it - Wall A huge Post-it wall can be erected in the mall encouraging customers to leave Thank You messages to the employees. This can be in-turn amplified to a level where a message is formed out of all the post-its. Eg: Thank you Mall We Love Shopping here Malls can also have a contest asking customers to say Thank You to their favorite retailer/ provide gift vouchers etc. Thank You Tree Place a Tree at the exit gate / Atrium space with a bowl with small Thank you notes written. The notes will have pre-written thankyous and also space for name of the employee. There will be a volunteer who will ask the customers to put up a thank you note on the tree for the staff.

21 Celebration Ideas Customer Engagement Activities Thank You card with a chocolate/flower Customers walking into a mall can be asked to pick up a chocolate & thank you card and gift it to the employee who attends them while shopping. This will be a beautiful way of creating empathy among the customers towards retail employees. Photograph / Selfie Corner Create a photo booth with the brand message to generate social conversations from your customers.

22 Celebration Ideas Customer Engagement Activities Elevator/ Escalator branding Promotions/ Communication of Retail Employees day on elevators & escalators of a Mall encouraging customers to Say Thank you to the mall employees. Create a Fundraising Idea in the mall. Create a Fundraising Campaign to engage Customers and donate the funds received to your charity of choice Reference - Project Sapna Watch here :

23 Campaign on Facebook & Twitter Celebration Ideas Social & Digital Media Create special posts on your Facebook & twitter to thank your employees. Watch our video for RED herehttps:// sqw Change your Facebook & twitter cover pictures to thank your employees.

24 Campaign on Facebook & Twitter Interesting & Engaging Contests - Celebration Ideas Social & Digital Media Having contests during the three day period will be a great way to connect with the community. 1. Click & tag - Click a picture of an employee at the brand store & tag the brand to thank the service. 2. What's your Thank you message? - Encouraging users to thank the retail employees' for their relentless service. 140 character Thank you messages on twitter - Live tweeting the celebration updates & testimonials of employees participating in the celebrations. - Use a common hashtag #RetailEmployeesDay in all the posts to derive traffic sources through trending topics.

25 Celebration Ideas PR Activities Local Radio & Media can be invited to the mall to cover the entire event. All the celebrations, customer & employee engagement activities can be a huge PR opportunity for the mall. Radio Campaign Brand Ambassadors wishing RED On Ground TV Celebrity Tweets Newspaper

26 Thank You