PeepSo - Advanced Ads Integration Plugin. Targeting Ads Based On PeepSo Community Plugins

Transcription

1 PeepSo - Advanced Ads Integration Plugin Targeting Ads Based On PeepSo Community Plugins

2 Table of Contents Table of Contents 2 Plugin Requirements 3 Minimum: 3 Recommended: 3 Initial Setup 3 Global Integration Settings 4 Recommended Ad Creation Process For PeepSo Stream Ad 5 PeepSo Stream Ad 5 Ad Parameters 6 Layout / Output 7 Display Conditions 7 Visitor Conditions 7 Visitor Conditions 8 PeepSo Core 8 Example: 8 Extended Profiles 10 Example: 10 Groups 12 Example: 12 VIP 13 Example: 13 Ad Placement 14 Support 16 Summary & Thank You 16

3 Plugin Requirements The process will explain setting up everything for recommended plugins options to have everything covered. It ll also guide you through the possibilities of targeting ads based on PeepSo and its plugins. This doc will not go into detail of the entire possibilities of targeting ads provided by Advanced Ads and Advanced Ads Pro. These are provided by their awesome developer. Minimum: Advanced Ads Version: 1.8 PeepSo Core Version: PeepSo - Advanced Ads Integration Plugin Version: Recommended: Advanced Ads Version: Latest Available Advanced Ads Pro Version: Latest Available PeepSo Core Version: Latest Available PeepSo - Advanced Ads Integration Plugin Version: Latest Available Groups Version: Latest Available Extended Profiles Version: Latest Available VIP Version: Latest Available Initial Setup Install all of the plugins from the recommended list. Have them activated and add their respective license keys. The installation process is the same as for every other WordPress plugin. The plugins can be downloaded from their respective websites. All the necessary links are in the above Plugin Requirements section.

4 Global Integration Settings Navigate to: Backend > PeepSo > Configuration > Advanced Ads Display PeepSo Ad Placements after Display ads after X posts on the stream. For example if you want the first ad to show after the first post, set it to 1. If you want the first ad to show after 5 posts, show it to 5 etc. There must be at least 2 posts on the stream for the setting of 1 to work. Repeat every each Show more ads every X posts. For example to show an ad every other post, set it to 1. Mark PeepSo Stream Ads as "sponsored" Display information that the post is an actual ad and not a post made by a user. "Sponsored content" text Admin can decide whether to say: Sponsored content, ad, word from a sponsor etc.

5 Recommended Ad Creation Process For PeepSo Stream Ad Any ad type can be placed in PeepSo Activity Stream. The Integration Plugin adds another Ad Type. PeepSo Stream Ad The point of this ad type is to blend in with PeepSo Activity Stream as much as possible so that ads don t stand out like a sore thumb. Example:

6 PeepSo Stream Ad Ads that display in PeepSo stream. Ad Parameters It comes with a set of its own Ad Parameters: Avatar - Displays on Activity Stream as a user avatar Image - Displays on Activity Stream as a user added image Content - Displays on Activity Stream as a user added post URL - Where the ad leads. All of them should be utilized for the best possible usage of the ad on the stream. Of course you don t have to use the avatar, the image or the content for the text. It s up to you as the admin.

7 Layout / Output "Position" and "show only once" might not work properly when in PeepSo Stream placement Display Conditions Display conditions are not supported in in PeepSo Stream placement. Visitor Conditions Apart from core Advanced Ads and Advanced Ads Pro - which will not be discussed in this doc, the Integration Plugin adds new conditions based on what PeepSo plugins are installed and activated. More on the possible conditions in the following chapter.

8 Visitor Conditions Visitor conditions are a huge topic with endless possibilities and combinations. Available conditions are solely based on what plugins you have installed and activated. You need to remember that creating impossible conditions is also a possibility. So double check what criteria you are picking for displaying ads. Also bear in mind and know Your Community. So that you don t create ads that target nobody. As usual this doc covers only additional conditions provided by PeepSo and its plugins. Each of the following sections will address visitor condition options that come with each plugin. Fields which have * (asterisk) next to them in the dropdown indicate which fields are set as required in PeepSo User Profiles. PeepSo Core The Core comes with the basic fields: Birthday (age) Gender Birthday conditions have a lot of options to cover all the possible combinations. So you can pick age: equal to not equal to more than more than or equal to less than less than or equal to Example: Show ads to users who:

9 Male and Between the age of 19 and 29 Male or Older than 13 Female or Male and Younger than 35

10 Extended Profiles This plugin not only ads new field types to PeepSo but also gives the option to add more gender options in the core gender field. The settings for Extended Profiles are available in: Backend > PeepSo > Profiles The new field types that can be added to users profiles and later be used to target ads are: Select-Single Select-Multiple You can create fields like: Occupation, Job title, hobby, favorite movie genre, household size, marital status etc. Setting up fields to answer: yes / no questions is also easily done and applicable for many communities. Give users the option to either select a few answers or a single one depending on what you re asking. So for example marital status should rather be a single select field than a multiple select one. Example: Show ads to users who:

11 Male and Between the age of 19 and 29 and is a Teacher Female or Male and is a CEO

12 Teachers or Students Groups Ads can be targeted based on a PeepSo group membership. Meaning, admin can target users who ARE or AREN T members of a given group. Linking conditions can give more targeted results. Example: Show ads to users who: Members of The Trouble Makers group.

13 Male, age of 13 or older and are not members of The Trouble Makers group. VIP This plugin allows assigning custom icons to user profiles. You can have VIP users who you don t want to show the ads to or quite the contrary show ads to users who are marked as VIPs. Icons can be configured in Backend > PeepSo > VIP To add a user as a VIP, go to the Backend > Users and edit a user. There s a VIP section where icons can be added to user s account. Example: Show ads to users:

14 Are NOT KING OF THE WORLD Are members of The Trouble Makers group but are NOT KING OF THE WORLD Ad Placement The preferred way to display ads on PeepSo stream is to use Ad Group. Create an ad group called: PeepSo Stream Ad Group (or however you want it to be named). It ll be easier instead of creating placement for this position for every ad separately - which of course is your choice, as it will work like that as well. However, placing all PeepSo Stream Ads in one group gives the opportunity to be able to manage everything in one place.

15 Managing ads in a group is handled by Advanced Ads in the groups view: For details on these, please go to Advanced Ads documentation.

16 Support Any issues found with the PeepSo - Advanced Ads Integration Plugin should be reported via support tickets through the form. If you open a ticket with PeepSo Support and the question will be directly connected with Advanced Ads or Advanced Ads Pro we ll kindly refer you to their support / documentation. Any issues found with Advanced Ads or Advanced Ads Pro should be reported to the developer of these awesome plugins you can find documentation and help on how to use Advanced Ads and Advanced Ads Pro here. Summary & Thank You PeepSo - Advanced Ads Integration Plugin as well as all the others provide ad targeting options never seen in the WordPress world. Advanced Ads brings an unbelievable amount of options on its own, but adding the social targeting aspect of a community as well is something that advertisers will pay a lot for. What you as the admin need to be careful about are the conditions and to pay attention there are actually users who meet the conditions of your ad. This integration could never have happened had it not been for the amazing plugin created by Thomas Maier