The Power of Persuasion. Roger Graves Professor, English & Film Studies Director, Writing Across the Curriculum

Transcription

1 The Power of Persuasion Roger Graves Professor, English & Film Studies Director, Writing Across the Curriculum 1

2 Writing Initiatives 2

3 C4W + WAC 3

4 Your goals What are your goals for this morning? 4

5 Rhetoric Purpose Text Writer Audience 5

6 Rhetoric Purpose Text Writer Audience 5

7 Rhetoric Purpose Text Writer Audience 5

8 Persuasion Writing that seeks to move the reader to a particular action. An argument made up of logical, ethical, and emotional appeals. An identifcation with the reader. 6

9 Persuasion Writing that seeks to move the reader to a particular action. An argument made up of logical, ethical, and emotional appeals. An identifcation with the reader. 6

10 Persuasion Writing that seeks to move the reader to a particular action. An argument made up of logical, ethical, and emotional appeals. An identifcation with the reader. 6

11 Persuasion Writing that seeks to move the reader to a particular action. An argument made up of logical, ethical, and emotional appeals. An identifcation with the reader. 6

12 Persuasion Writing that seeks to move the reader to a particular action. An argument made up of logical, ethical, and emotional appeals. An identifcation with the reader. 6

13 Persuasion Writing that seeks to move the reader to a particular action. An argument made up of logical, ethical, and emotional appeals. An identifcation with the reader. 6

14 Logical appeals Refers to internal consistency of writerʼs message Writer provides convincing arguments that he/ she can develop and deliver appropriate solution Target the readerʼs mind (logic) 7

15 Logical appeal Maple Leaf Foods is 23,000 people who live a culture of food safety. We have an unwavering commitment to keeping your food safe, with standards well beyond regulatory requirements. Michael H. McCain 8

16 Credibility Maple Leaf Foods is 23,000 people who live a culture of food safety. We have an unwavering commitment to keeping your food safe, with standards well beyond regulatory requirements. Michael H. McCain President & CEO Maple Leaf Foods Inc. 9

17 Creating credibility Use titles: positions, degrees, honorifics Dr. Samarasekera is an Officer of the Order of Canada, a Fellow of the Royal Society of Canada, a Fellow of the Canadian Academy of Engineering and a Fellow of the Canadian Institute of Mining, Metallurgy and Petroleum (CIMM). Include graphics/icons 10

18 Emotional appeals 11

19 Creating emotional appeals Use concrete examples Use examples and illustrations When I first became a vegetarian a few years ago, I had a hard time adjusting to not having meat in my diet. It took months of reading cookbooks and vegetarian-oriented magazines before I was able to maintain a balanced diet. Carol Broderick Use appropriate word choice, metaphors, and analogies 12

20 Hey, Tightwads In groups, identify the emotional, logical, and credibility appeals used in this letter 13

21 Alumni appeal Brainstorm logical, ethical, and emotional appeals aimed at U of A alumni 14

22 Aeroplan points Identify the logical, ethical, and emotional appeals in this letter 15

23 Case study: Taxes Read the case study in the file sent to you yesterday. Talk about appeals you could use in your letter. Write a draft of the letter (individually or in groups). 16