THE CAMPAIGN FOR TREE FRUIT

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2 $1 Billion Comprehensive University Campaign Publicly launched December 2, 2010 $532.2 million raised Production agriculture high priority CAHNRS and WSU Extension Goal Nearly 25% of the WSU goal Priority areas for investment The Campaign for Tree Fruit The Campaign for Wine

3 What was the message? Research and extension (R&E) essential to maintain competitive edge WSU and ARS scientists t are key R&E partners Industry willing to partner - continue R&E trajectory and leave a legacy Industry is reinvesting - not much ready cash Fairness all benefit, all should contribute Self assessment preferred vehicle

4 Historic and Current Return on Investment Continuing the Trajectory by Leaving a Legacy Integrated pest management mating disruption Organophosphate transition AgWeatherNet - WSU Decision Aid System Disease control programs Long-term fruit storage Post-harvest disease management High-density orchard systems Sunburn research Raynox Cherry fruit cracking research and protectants National Clean Plant Network Tree fruit breeding, genetics and genomics team

5 Genetics, Genomics and Breeding Team Ag Economics Horticulture Extension IPM Engineering WSU faculty are winners: In past ten years have leveraged over $23M in competitive federal funding

6 Bruce Allen Harold Austin Tom Butler Ray Fuller Sean Gilbert Alan Groff Orlin Knutson West Mathison Stuart McDougall Warren Morgan Helped develop and finalize campaign targets, goals, strategies, and tactics What is the goal and specific targets? What is the strategy and the tactics?

7 Three Endowment Targets Endowed Chairs $12M Information and Technology Transfer $12M Prosser & Wenatchee Orchard Operations $8M Once fully funded Endowments provide a legacy that keeps generating resources for Research & Extension

8 Six Endowed Chairs $12M What is an Endowed Chair? A position defined by WSU and industry to focus on a specific research area, e.g. Plant Physiology, IPM WSU is obligated to fill the position using state funding Endowment income ($80 000/yr) provides annual Endowment income ($80,000/yr) provides annual operating support for the faculty programs

9 Information and Technology Transfer $12M What is the purpose for this endowment? Creates new capacity for timely and effective delivery of science-based information Five state-wide specialists housed at R&E Centers Endowment income ($ /yr) provides annual Endowment income ($480,000/yr) provides annual support for five positions

10 Prosser and Wenatchee Orchard Operations $8M What the purpose for this endowment? Stable funding to operate research orchards Allows research orchards to be the living laboratories where new knowledge and technology is developed Endowment income $320,000/yr

11 How will the funds be generated? Next Steps Washington Tree Fruit Research Commission voted unanimously to pursue a special project assessment Assessment rate will be same as current commission rate to fund research projects ($1/ton apple, pear & soft fruit - $4/ton cherry) Time limited - 8 years or less, stops after goal achieved Funds restricted - only used for specific targets

12 Next Steps WTFRC moving forward with assessment referendum Voting anticipated in late spring of 2011 Passage based on simple majority of those voting Separate apple, cherry, pear, and soft fruit voting Details on all elements of the tree fruit campaign Winter meetings WSU tree fruit campaign web site Popular articles such as Good Fruit Grower

13 Focused on one time capital projects & scholarships ($10 Million) Orchard infrastructure and equipment Fruit handling and storage capacity Student fellowships and internships (endowment) Thank You Northwest Farm Credit Services $500,000 Donation to the Tree Fruit and Wine Campaigns

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