131 Importers Traders Processors

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1 Changing the rural landscape and way of life DANILO DANNY V. FAUSTO National Chairman, Dairy Confederation of the Philippines Chairman, Talavera Dairy Cooperative, Inc. President, DVF Dairy Farm, Inc. District Governor RY , Rotary International District 3780 Dairy Farming: A Business Venture 131 Importers Traders Processors B Ltrs B Ltrs 11/23/2010 Particulars Livestock population (head) 10,079,313 10,108,862 Cattle 2,566,492 2,565,662 Carabao 3,338,570 3,320,966 Goat 4,174,251 4,222,234 Total dairy herd (head) 28,191 29,593 Cattle 13,864 15,073 Carabao 13,416 13,594 Goat Total dams and does 13,739 14,265 Cattle 6,371 6,871 Carabao 6,898 6,922 Goat Dairy Farm Families 14,405 15,212 Primary Dairy Cooperatives and Institutions FRESH MILK daw???

2 Dairy Carabaos Milking of Carabaos Milk Collection Weighing of Milk Dairy farmer delivering milk at the plant Centrifuge mounted on tricycle Testing of Fresh Carabaos Milk Pasteurizing & Homogenizing Filling Milk in Bottles Packaging of Carabaos Milk SM North EDSA DVF Dairy stall

3 How does carabao s milk compare Milk Source Cow Carabao Fat (%) Total solids (%) Protein (%) Lactose (%) Tocopherol (mg/g) Cholesterol (mg/g) Calcium (mg/100 g) Phosphorus (mg/100 g) Magnesium (mg/100 g) Potassium (mg/100 mg) Sodium (mg/100 g) Vitamin A (incl. Carotene) IU Vitamin C (mg/100 g) DAIRY FARMERS PERSPECTIVE Comparative Analysis Soil Productivity RICE FARMING: Assumptions: Production hectare/year: 200 to 250 cavans average of cavans for rainy season & cavans for dry season Price per cavan: Php % prod n inputs, 30% net income to farmers Projection Results: Revenue/hectare/year (250xP500) = Php 125, Production Inputs = Php 87, Net Income = Php 37, DAIRY FARMING: Assumptions: DAIRY FARMERS PERSPECTIVE One (1) hectare Napier grass= Feeds 20 heads of carabao Add l prod n of carabao w/ Napier grass= 3-5 liters/ day Milk Price = Php per liter Production period of milk = 10 months Projection Results: Sales per hectare per year: 3 Liters (3x20xP45x300) = P 810, Liters (5x20xP45x300) = P 1,350, DAIRY FARMERS PERSPECTIVE Dairy Farmer s Income DVF Dairy Farm System (DIP into the system) Foreign & Local Investors Export Dairy Cow 10 lts/day X P25 X 3 cows X 30 days = P22, lts/day X P25 X 3 cows X 30 days = P33, Dairy Buffalo 5 lts/day X P45 X 3 buffalos X 30 days = P20, lts/day X P45 X 3 buffalos X 30 days = P32, Milk Milk DIP (Dairy Investment Partners) Coops Coops Coops Coops Breeders Milk Males Dairy Plant Market Small hold Farmers Meat Processing

4 Planned Expansion Stages 1 st round expands herd 10x, sets down new operating systems Improves breeding technology, Starts community-building programs Continues building cooperatives & Training programs for next phase 2 nd round expands 10x again, begins franchising operations Extends export business with both brand-building & bulk supply Prepares groundwork for inter-asean franchising to expand benefits Farmers earn >1/3 of available value Philippine Advantages Close proximity to major cities allows fresh milk & premium cheese, yogurt & ice cream within a 5 6 day cold chain Large river fed plateaus & high rainfall provide largest grazing resource in East Asia Large rural labor force benefits, while keeping costs low 20 The Dairy Cooperative Movement THE DAIRY COOPERATIVE Collection Centers 1 PROJECT SITE LOCATION HOUSING & LABOR ANIMAL HEALTH MILK STOCKS DAIRY PLANT FARMERS COOPS ANIMAL STOCKS REVENUE SHARING AGREEMENT TECHNICAL & FINANCIAL ASSISTANCE MARKET DIP MARKET Retail Dealers Institutional Export Annual Cooperative General Assembly of the Talavera Dairy Cooperative & Committee Meeting Sept. 24, 1994 Dairy Roadshow Delivery of cow to Romeo Ancheta Above: OFWs at the Bayanihan Center, Singapore Above: DVF presenting To DH s Pinokyo - Singapore Delivery of cow to Amang Taruc Right: DVF presenting To Global Pinoy Singapore

5 Transforming Dairy Farmers MALNUTRITION erodes the future generation Out of 12 M children ages 2-10: About 69% malnourished KATAS NG GATAS (Benefits from Dairy Farming) Above: new tricycle bought by Rene Landingin from carabao s milk Above: second hand car bought by Enrico dele Cruz from carabao s milk TALAVERA DAIRY COOPERATIVE, INC. THE MAGIC OF MILK FEEDING BEFORE October 2003 Poblacion, Manolo Fortich AFTER December 2003 Poblacion, Manolo Fortich Milk Feeding Program ANGEL GRACE GALULA Milk does not only build strong bones it also helps build a strong nation.

6 Thank You!!! What Do We Stand For? EXCELLENCE QUALITY PIONEERING LIVELIHOOD OPPORTUNITY DVF Dairy Farm s VALUES & VISION Why Do We Exist? CORPORATE STRATEGY Provide livelihood opportunity to the dairy farmers Provide employment ENVIRONMENT ANALYSIS Business profits for Sustainability Contribute to Philippine Economic Development RESOURCES ANALYSIS MATCHING PROCESS End Product Competitive Edge or Advantage DVF Dairy Farm s PURPOSE & MISSION VALUES ANALYSIS Changing the landscape of the farm Cows between coconut trees, electric fences for intensive forage farming

7 THE DAIRY COOPERATIVE Talavera Dairy Coop General Assembly Meeting Sept 27, 2003 Early morning routine and backpack delivery Students delivering milk on their way to school