FoodSafety Requerimentsand Consumer sperception: are weontherightdirection?

Transcription

1 FoodSafety Requerimentsand Consumer sperception: are weontherightdirection? Nuri Gras Director Técnico Food Intelligence Net Chile

2 Global Food Safety Concerns

3 2011 Estimates of Foodborne Illness in the United States Each year 1 in 6 Americans (48 million people) gets sick 128,000 are hospitalized Foodborne diseases 3,000 die

4 2011 Estimates of Foodborne Illness in the United States Main findings of the study Foodborne diseases are an important public health burden in the United States Among the 31 known foodborne pathogens: o Nontyphoidal Salmonella, Toxoplasma, Listeria, norovirus caused the most deaths; o Nontyphoidal Salmonella, norovirus, Campylobacter, and Toxoplasma caused the most hospitalizations; and o Noroviruscaused the most illnesses, because it affects so many people.

5 2011 Estimates of Foodborne Illness in the United States Main findings of the study

6 CDC Advice to Consumers What can consumers must do to protect themselves from foodborne illness? Clean Report Separate Consumers Chill Cook

7 The Rapid Alert System for Food and Feed, 2013 Notifications by product category Compared to 2012 Fruits Fruta and y Vegetables vegetales Pescado y productos Fish and Fish de pescado Products Frutos Nuts, secos, Nut productos productsy and semillas Seeds Piensos Feed Carne Meant y productos and Meatde Products carne Materiales en contacto Food Contact con alimentos Materials Poultry and Pollos Poultry y productos Products Prod. Diet dietéticos Products, y supl. Foosalimentarios Suplements Hierbas Herbs and y especias Spices Mariscos Shelfish Cereales Cereals y productos and Bakery de panadería Products % -17% -18% -16% +35 % -13% +83 % -15% -8% +130 % -35% Number of notifications transmitted through the RASFF 3,137 RASFF, The Rapid Alert System for Food and Feed Annual Report

8 The Rapid Alert System for Food and Feed, 2013 Notifications by Hazard 8% 7% Pathogenic microorganisms Pesticide residues 13% 3,137 34% Mycotoxins Heavy metals 18% 20% Composition Adulteration/fraud RASFF, The Rapid Alert System for Food and Feed Annual Report

9 The Rapid Alert System for Food and Feed, 2013 Pathogens in fruits and vegetables RASFF, The Rapid Alert System for Food and Feed. 2013, Annual Report

10 Food Safety Commitments RASFF

11 Food Safety Crisis China crisis, melamine contamination, 2008 Outbreak of Listeriosis linked to whole cantaloupes, Colorado, 2011 Outbreak of Shiga Toxinproducing Escherichia colio157:h7 Infections Linked to Organic Spinach, Massachusetts, 2012 Sausages Recalled in Canada for Possible Salmonella Contamination, 2014 The case of dioxin in Irish pork and beef 2008

12 Food Authenticity Horse meat scandal in the EU, 2013

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14 not all companies make the commitment that is needed to meet public expectations for food safety, and when one company fails, many companies can be affected by market disruptions and loss of sales. Michael Taylor China International Food Safety and Quality Conference and Expo, 2012 Consumer confidence critical in food safety battle, says FDA rpresentative, 2012 Breaking News on Food Safety & Quality ControlFoodQuality news.com

15 One small change can have an enormous impact; The Ripple effect Chemicals Suppliers Packaging Suppliers Additive Suppliers Analytical Laboratories Food Company Ingredients Suppliers Catering and restaurants FoodSafety Problem Primary Production

16 Communication Through Affect the consumer trust in regulators and actors But, in the Is food it... chain

17 Consequences in Consumer Perception Expectations can often exceed reality Consumers are becoming disconnected from food production and processing Not knowledgeable of inherent risks associated with foods New research results on EU consumers' perceptions of food-related risks, EFSA, 2010

18 Access to Official Information The Rapid Alert System for Food and Feed, 2013 Notifications for Pesticide Residues RASFF, The Rapid Alert System for Food and Feed. 2011, 2012, 2013 Annual Report

19 Eurobarometer 2010: pesticides first priority!! Impact of Consumer Risk Perceptions

20 But on the other hand Percentage of overweight or obese population, OECD Statistics, 2013

21 Understanding consumers perception of risk is critical to providing timely, clear and effective communications regarding food safety

22 But Do Wewant ourhealthyfoodbecomein No!! Weneed a balance between perceptions and science-based risks

23 Which way to go?

24 Customer demands and preferences constantly changing. Consumers are better educated about food & food related issues. Complexity of agri-food supply chain Gaps in product safety implementation Food trade globally Additional and more specific laws and regulations Product liability Brand Protection.. Rapid globalization of food production increased potential likelihood of food contamination

25 Global SupplyChainComplexity

26 Global Supply Chain Complexity

27 Globalizing the Cheeseburguer

28 Challenges Bring Opportunity Doingmore of thesameoldthingusuallydoesn tlead to major improvements

29 Innovationisthekey The use of existing technologies and the development of new tools is essential to ensure Food Safety

30 Ensuring Food Safety FS plan based on Risk Verificarion and Validationas wayof life Risk Assesment based on Science

31 With Foundation in Science Food law needs to catch up with the science and scientists need to understand the law Codes Of Practice Supplementary Codes GFSI Recognised Schemes ISO Standards ISO Codex Alimentarius Standards Schemes Standards Principles HACCP Principles Legislation Requirements Source: CIES France

32 To Increase the Trust in Food and Feed

33 Food Safety and consumer confidence are the product of common effort that includes five key themes: Transparency on the part of the government and the industry Credible and effective government oversight Food Industry commitmentand responsability for food safety Genuine publicprivate collaboration and partnership on FS A comprehensive systems, from farm to table Michael Taylor, China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

34 1. Food Industry commitment and responsability for food safety Regulationmustneverbe seenas a substitute for industry responsability and commitment Innovationin preventivecontrol and verificationsystems(gfsi) Early problem detection: Minimize its scope Protects consumers Increase consumer confidence Michael Taylor, Food Safety and Consumer Confidence in the Global Food Syestem China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

35 GFSI Vision: Safe Food for Consumers Everywhere Mission: Driving continuous improvement in food safety to strengthen consumer confidence worldwide Reduce foodsafety risks Manage cost GFSI Develop competenciesand capacity building Knowledge exchangeand networking

36 2. A comprehensive systems approach, from farm to table Maintaining consumer confidence requires doing what s reasonablypossibleat eachstepalongthefoodchainto prevent or minimize hazard Michael Taylor, Food Safety and Consumer Confidence in the Global Food Syestem China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

37 Food Chain Traceability Tracing the food back to the source

38 3. Credible and effective government oversight Provision of guidance and technical assistance to industry, especially small and medium size firms Setting the standards, conducting inspections, building the international partnerships Building the scientific foundations Consumers expect government to play an active role on food safety Michael Taylor, Food Safety and Consumer Confidence in the Global Food Syestem China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

39 4. Genuine public-private collaboration and partnership on Food Safety Government sets the standards, but it cannot get the standards right without input from industry, academy and other private sectors experts Consumer Confidence is strengthened when government-industry and other private stakeholdersare seenworkingin active partnership toward a common goal. Michael Taylor, Food Safety and Consumer Confidence in the Global Food Syestem China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

40 5. Transparency on the part of the government and the industry Some countries have been recognized that is needed to modernize the FS System. Transparency is essential to the credibility and effectiveness of governments Clear Information about the company s own food safety commitments and practices, and responding swiftly and openly during recalls Information about safe food handling practices for consumers Michael Taylor, Food Safety and Consumer Confidence in the Global Food Syestem China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

41 Communication is vital for consumer s confidence Don t let the media become the crisis Michael Taylor, Food Safety and Consumer Confidence in the Global Food Syestem China Interntional Food Safety and Quality Conference and Expo, Changhai, China, 2012

42 But What can I eat?

43 What We Need? Nutritious Food Safety Food Healthy Food Food Security/ Sustaining Food Chain Sustainable Food

44 And

45 Solution: communication and coordination Research Food products development New ingredients Improve performance. Shelf life studies Academy Government Legislation that encourages: Investment in R+D+i. Productive development partnerships Education (healthy and safe food). Investments Innovationand technology Preventive actions Self-control programmes Timely information (automation, IT). Private Sector Society Responsible food consumption: Healthy eating. Safe food handling Food losses/waste

46 Universal challenge to feed the world in 2050 Population XConsumption 2012: 7100 million 2050: 9600 million

47 Working Together Government Private Sector

48 Thanks!