FEAST ON A CERTIFIED TASTE OF ONTARIO

Transcription

1 FEAST ON A CERTIFIED TASTE OF ONTARIO

2 For locals and travellers alike, FEAST ON is a criteria-based program that recognizes businesses committed to showcasing Ontario s unique tastes of place. WHY FEAST ON? Supporting our local economy and Ontario s hard-working farmers and artisans is important. Especially for the foodservice industry. It builds our local food identity, it puts dollars back into our communities and it limits our environmental impact. A Feast On certification proves you re fighting the good fight. It lets people know that by choosing your restaurant, they re supporting our food system too. It s a dedicated way for eaters interested in local food to find you. PROCUREMENT. PARTNERSHIP. PARTICIPATION. Last year, Feast On restaurants bought more than $17,000,000 worth of Ontario food & beverage. THAT S A PRETTY BIG DEAL. WHO CAN APPLY? Restaurants Caterers Experiences THE MANIFESTO To procure Ontario food and drink whenever possible. To track and trace Ontario food and drink purchases as close to the point of origin as possible. To identify the provenance of Ontario food and drink on the menu. To develop Ontario s culinary identity by celebrating regional tastes and championing local, seasonal ingredients. To educate the public about Ontario food and drink and to bring further awareness to its strong agricultural sectors.

3 FIRST EVER CERTIFIED HOTEL LANGDON HALL CAMBRIDGE FIRST EVER CERTIFIED RESTAURANT NORTHERN EDGE ALGONQUIN SOUTH RIVER FIRST EVER CERTIFIED EXPERIENCE FROM THE FARM COOKING SCHOOL PRINCE EDWARD COUNTY 122 FEAST ON CERTIFIED RESTAURANTS IN ONTARIO AS OF JANUARY 1ST, 2017 WITH SO MANY UNIQUE STORIES WAITING TO BE UNCOVERED. WHY STOP HERE? FOLLOW #FEASTON MOST NORTHERN CERTIFIED BUSINESS RADICAL GARDENS TIMMINS BIGGEST ONTARIO IMPACT NIAGARA PARKS NIAGARA REGION MOST UNIQUE EXPERIENCE SOUTH POND FARMS PONTYPOOL

4 WHY VERIFY? It s more than just the new buzz word, and for our local food system to survive, it needs to be. Tracking procurement is an added layer of work, we understand that. The value in that tracking maintains the integrity and authenticity of Feast On. IT MEASURES ECONOMIC IMPACT Procurement data illustrates the value of the foodservice sectors support for Ontario farmers and processors. It proves demand to encourage increased supply. THE PROOF IS IN THE PUDDING. You can only manage what you can measure. Collective numbers show growth. Growth shows demand for local food. CONSUMERS ARE HUNGRY FOR LOCAL FOOD. THEY ACTIVELY SEEK IT OUT. IT S BEEN ON EVERY TREND LIST FOR ALMOST A DECADE. CHANGE IS INEVITABLE... in staffing, weather, procurement and even location. We reverify to ensure the information we re sharing is true and transparent, always. IT MAINTAINS INTEGRITY Local-Washing is rampant. The Feast On designation assures the consumer that your practices match your marketing claims.

5 53 MEMBER DESTINATIONS, SECTOR GROUPS AND BUSINESS COMMITTED TO GROWING ONTARIO S FOOD CULTURE FEAST ON IS A PROGRAM BY THE CULINARY TOURISM ALLIANCE WEBINARS STORIES WE PROVIDE INDUSTRY RESOURCES TO HELP RAISE LOCAL SOURCING, BUILD BUSINESS AND GROW RURAL ECONOMIES. AWARDS ABOUT THE CTA The Culinary Tourism Alliance is a not-forprofit devoted to connecting taste-makers, sharing their stories, and sparking delicious development in culinary tourism. By bridging the gap between the food and travel industries, the CTA is strengthening viticulture, agriculture, and aquaculture to promote the growth of culinary tourism. The CTA s work lies in developing strong relationships between growers, chefs, processors, restaurateurs, accommodation providers, distributors, government, and industry organizations. The Culinary Tourism Alliance, along with its member destinations, is leading efforts in research, education and product development to promote the growth of the industry. Our ambition is to contribute to Ontario s goal of doubling tourism revenue by With this philosophy, we aim to move Ontario into the forefront of the culinary tourism industry. SPARKING DELICIOUS DEVELOPMENTS IN FOOD TOURISM AT HOME... AND BEYOND! CHECK OUT: THE RISE OF FOOD TOURISM A TREND REPORT IN PARTNERSHIP WITH SKIFT GROWFOOD TOURISM.COM