Mission. Snapshot. Audience

Transcription

1 Media Kit

2 Mission edible Ottawa celebrates our local food and drink culture, season by season. We believe knowing where our food comes from is a powerful thing. With our high-quality, aesthetically pleasing, and informative publication, we inspire readers to support and celebrate the growers, producers, chefs, vintners and local food advocates in our community. edible Ottawa is a free publication, published six times a year, as part of edible Communities, an award-winning network of more than 83 regional print food publications across the U.S. and Canada. Snapshot Distribution... 20,000 Readership... 70,000* Frequency... 6x/year Annual Reach ,000 Subscription... $32/year *Not only do our readers tell us that they read edible Ottawa cover to cover, including the ads, but each copy of the magazine is enjoyed on average by 3.5 readers. People love to read it and pass it along. Audience Our readers are passionate, informed and represent a highly desirable demographic: 51% are women, 49% are men. Median age is 34 Average household income exceeds $100,000 84% are university graduates; 81% are professionals, educators and entrepreneurs edible readers travel for pleasure 14 days per year Survey information collected by Edible Communities... edibleottawa.co

3 Why advertise with us? edible Ottawa provides the combination of editorial and production quality, geographic and demographic reach, highly competitive rates, and a hyper-local niche. Our readers are passionate and informed, and represent a highly desirable demographic. We believe in top quality print as an incredibly effective way to consistently connect with local readers seeking your product or service. You ll stand out in a beautiful coffee-table publication that attracts attention and has longevity. Your ads go beyond print, they are amplified in our digital, mobile, and social media networks. By aligning yourself with edible Ottawa, you are making a strong statement about the things you value: quality, community, and authenticity. You won t get lost in the crowd, because we limit ads. There is always more editorial than advertising. Print ads are supported with an annual listing in our online source guide with a photograph and description of your business, map and live link to your website. We distribute at quality grocery stores, farmers markets, culinary schools, wineries, cafés, restaurants and specialty food stores, and the magazines are quickly snapped up. Our region encompasses the best of urban, rural, daytripping and local exploration, covering Ottawa, Kingston, Prince Edward County, the Outaouais and National Capital regions, and Eastern Ontario.... edibleottawa.co

4 edible OTTAWA edible OTTAWA Ad rates are per issue. PREMIUM DISPLAY ADS 1-2 x ISSUES 3-5 x ISSUES 6+ x ISSUES Back Cover - SOLD OUT x ( bleed) $3,450 $2,900 $2,600 Inside Front or Back Cover x ( bleed) $2,900 $2,500 $2,300 Premium Placement (table of contents, interior inside right) x ( bleed) $2,900 $2,500 $2,300 INTERIOR DISPLAY ADS Full Page 8.375: x ( bleed) $2,350 $2,070 $1,875 Half Page (horizontal) x 4.75 $1475 $1350 $1225 Half Page (vertical) 3.75 x 9.75 $1475 $1350 $ x $985 $890 $795 Quarter Page 3.75 x 4.75 $850 $765 $690 Banner Ad x $785 $695 $625 Sixth Page x $540 $485 $440 Local Marketplace (new size) x $320 $290 $265 All ads receive a 40-word listing in the online source guide for a full year. Posted ad rates are net and per issue; HST will be added. Multiple insertion rate discounts apply to contracts for ads booked within a six-consecutive-issue run. Nov/Dec Jan/Feb March/April May/June July/Aug Sep/Oct Booking Deadline SEPT 25 NOV 25 JAN 25 MAR 25 MAY 25 JULY 25 Ad specs: V2. For full page ads, please ensure the text is within ¼ inch of the trim line and ⅛-inch bleed is added. No crop marks. Ad design available for $75/ad. Banner Local Marketplace 1/4 1/6 Full Page 1/2 Horizontal 1/2 Vertical 1/4 1/3 1/3 1/6 1/9

5 edible OTTAWA Digital rates WEB AD SIZE 30-DAY ROTATION MULTIPLE ROTATIONS Hero ad 300 pixels x 250 pixels $300 $250 maximum 5 ads in rotation Footer banner 728 pixels x 90 pixels $ 250 $200 maximum 3 ads in rotation NEWSLETTER AD SIZE ONE NEWSLETTER MULTIPLE NEWSLETTERS Vertical banner 125 pixels x 600 pixels $300 $250 Footer banner 600 pixels x 125 pixels $250 $200 edibleottawa.co New Visitors 75% Monthly Avg. Page Views 1200 Monthly 40% Viewers age 35+ (33% age 25-34) Demographics 54:46 Ratio of male to female viewers WEBSITE EDITORIAL NEWSLETTER Social Media 12,000+ followers Avg. weekly growth 10% Editorial Newsletter subscribers Open Rate 60% Industry Avg. 20% Click through rate 18% average

6 Member of Edible Communities Award-winning Magazines that Celebrate Local Foods and Foodways, Season by Season Edible Communities is more than a group of high-quality, regional print magazines with compelling storytelling and visual narratives. Through electronic and digital platforms websites, social media, Edible Radio podcasts, and popular local events its food journalism carries regional stories to national and global audiences. We believe that in years to come the collected work of these unique publications will serve as a valuable resource for exploring the impact of regional food and agriculture from a grassroots perspective. At a time when journalists are reinventing traditional publications and embracing digital formats, the Journalism Committee of the James Beard Foundation is proud to recognize Edible Communities for this first-ever award. Edible Communities body of work reflects excellence in the ever-changing world of food journalism. Its publications inform and connect today s food-savvy readers with local communities that stand for a healthful, flavorful, and sustainable food supply. The Journalism Awards Committee edible OTTAWA HOME FOR THE HOLIDAYS NO. 1 NOVEMBER/DECEMBER 2014 OTTAWA EAT. DRINK. READ. THINK. NO. 1 NOVEMBER/DECEMBER 2014 NATIONAL CAPITAL REGION PRINCE EDWARD COUNTY EASTERN ONTARIO