Embracing a Data Culture - Data for Everyone. Vivek Ravindran Director, Data Insights Microsoft APAC

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1 Embracing a Data Culture - Data for Everyone Vivek Ravindran Director, Data Insights Microsoft APAC

2 2

3 Transformative Opportunity Shift to cheaper, faster computing, on demand 45% of total IT spend will be cloud-related by 2020 Josh Waldo, Sr Director, Cloud Partner Strategy, Microsoft

4 Information explosion, new insights Volume Variety Velocity Veracity 90% of the world s data has been created over the last two years alone IDC 4

5 Increasingly data-savvy workforce Bain & Company The Value of Big Data

6 Data

7 Information

8 Knowledge Joe is 60 & cannot hear very well

9 Insight So does Joe need a hearing aid?

10 What is Big Data? Data in all forms & sizes is being generated faster than ever before Capture & combine it for new insights & better, faster decisions

11 The Microsoft Cybercrime Center Demo

12 The impact of cybercrime Financial Fraud 53% of the world s securities exchanges were targeted in 2012 Online Child Exploitation The NCMEC has reviewed more than 90 million images and videos of child pornography.*** Cybercrime costs consumers $113 billion a year* 1 in 5 small and medium enterprises are targeted by cyber criminals** Every second, 12 people are victims of cybercrime nearly 400 million every year* 50% of online adults have been victims in the past year * 2013 Norton Report ** National Cyber Security Alliance *** National Center for Missing and Exploited Children

13 DCU in the press

14 Under the hoods of Microsoft Cybercrime Center Certs ISPs Others Partners / Subscribers Internet with billions of devices [Sinkhole] SQL Server Azure Machine Learning Azure HDInsight Microsoft Analytics Platform System (APS) Excel & Power BI Visualizations & insights Processing 200M+ transactions per day and growing, the Microsoft Cybercrime Center APS & BI are powered by:

15 The new ROI: Return on Data Organizations can realize Return on Data in several key areas The formula Productivity Operations [data + analytics + people speed Innovations Customer Facing $1.6 trillion Return on Data Source: IDC Study: Realizing the Data Dividend, 2014.

16 Point to ponder #1 How do you unlock the value of data in your organization?

17 Put data to work for everyone in your organization 17

18 Analytics in action at Microsoft Improving customer experience Managing expenses Improving sales Improving quality of college hires Microsoft Xbox Marketing Microsoft Finance Microsoft Incubation Sales Microsoft Human Resources

19 Marketing Right message, right customer, right moment The world is inundated with data, but can marketing access the data they need? Can they use it effectively? 19

20 Master Chief Meets Big Data Find cheat patterns in game data Operationalize cheat protection

21 Inspiring customer passion and imagination With the Microsoft Cloud we are able to quickly upload our data ask the questions, get the insights and then operationalize that data. Andrew Laudato, Senior Vice President & CIO, Pier 1 Imports

22 Finance The need for speed & transparency With more pressure than ever on financial leaders, you need to control costs, reduce risk, monitor financial performance, and quickly assess the impact of business decisions. 22

23

24 Point to ponder #2 What new insight can you bring to your CEO that will make him jump in his seat?

25 Giving the most complete data platform to IT to support the business BI at your fingertips Excel & Power BI for Office 365 Most complete data platform SQL Server & Microsoft Azure Across clouds & on-premises (Hybrid Cloud) Dynamics 2015 Devices Internet of Things

26 In Summary Data-driven means - Putting data in the heart of the everyday business. Democratizing data by putting it in everyone's hands. Valuing sharing.

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