Secrets to Building an Agile, Adaptable BI Environment

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1 Secrets to Building an Agile, Adaptable BI Environment

2 Agile Characterized by quickness, lightness, and ease of movement; nimble. - American Heritage Dictionary

3 Drivers The business says the IT dept. is Too complex Too slow Too rigid Too expensive IT dept. says the business is Too impatient Too unrealistic Too busy Too undisciplined IT is from Mars, Business is from Venus!

4 Who Wins? BUSINESS IT Speed Flexibility Change Short term Stability Control Standards Long term

5 The Goal Marry the best of both worlds. Flexibility & Control Speed & Stability Short & Long term But the onus is on IT to take the first step But how????

6 How Deliver Enterprise Agility? 1. Align the team 2. Slow down to speed up 3. Anticipate the business 4. Manage expectations 5. Cede control 6. Federate, then persist 7. Embrace agile development 8. Automate BI 9. Embrace the Cloud 10.???

7 1. Align the team Sponsorship Commitment and BI Success 80% 70% 67% 60% 50% 40% 30% 20% 10% 0% 32% Very committed 30% 46% Fairly committed 15% 1% 2% Somewhat committed 7% Not very committed Succeeding Struggling From Wayne Eckerson, Smart Companies in the 21 st Century: The Secrets of Creating Successful BI Solutions, TDWI Report Series, Based on 540 respondents.

8 Align with the Business How Aligned is the BI Project Team with the Business? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 43% 47% Very aligned Fairly aligned Somewhat aligned Not very aligned From Wayne Eckerson, Smart Companies in the 21 st Century: The Secrets of Creating Successful BI Solutions, TDWI Report Series, Based on 540 respondents. 9% 1% Succeeding Struggling

9 Principle of Proximity We sit side by side with business people and report into the same leadership. The only difference is that we specialize in the data and they specialize in the business processes. Wes Flores, senior technology manger, Verizon

10 Expand BI role - spanner -Business person with technical savvy -Strategic advisors -Dotted line to business unit Make them work side by side, elbow to elbow, nose to nose. Business Requirements Analysts

11 BI Governance Business owns BI, not IT BI Steering Committee Senior executives Cross-functional representation Approves and funds BI roadmap Prioritizes projects BI Working Committee BI users, stewards Recommend projects Suggest enhancements Select products

12 2. Slow down to speed up Rushes into projects Looks up and across before starting

13 Hare Attributes IT-driven project We know what they need Build it and they will come. Business knee jerk project Know pain but not drivers Seduced by the tools Looks for fixes, not solutions What information do you want? (WRONG!) What are you trying to accomplish? (RIGHT!)

14 Be a tortoise! Spend 2-4 weeks getting oriented Interview up key executives Interview across other departments Create iteration 0 or -1 Why? Spend time up front Align with other groups Establish roadmap and key architecture Avoid reworking core data model later Know your source data

15 3. Anticipate the business We built right-time delivery into our DW environment upfront; not because the business asked for it, but because we knew they would eventually. Alicia Acebo, former DW manager at Continental Airlines

16 Think Global, Act Local We implemented key corporate information in the warehouse in anticipation of future business needs -- an educated guess, if you will. While our investment approach was premised upon only building what the business was prepared to fund, that didn't stop us from "influencing" certain investments which we felt would have greater value in the future. As a result of our earlier initiatives, we had almost all of the data to satisfy the new needs very quickly Art Pelletier, director of client services, EDC of Canada

17 4. Manage expectations You can t always get what you want. But if you try some time, you just might find, you get what you need. Rolling Stones

18 Manage Expectations - BI Portfolio P h a s e 1 P h a s e 2 Customer Revenue Reporting Product Sales Analysis Data Sources A & B Sales Channel Analysis Product Churn Customer Profiling Network Feature Management Long Distance Attrition/Call Winback Data Sources C & D Cross Sell/Up Sell Compensation Reporting Promo / Campaign Analysis Data Sources E & F Etc. 3 months 6 months 12 months Estimated Time 1 st Release 2 nd Release Industry best practice to add a new data source = 3 months Copyright 2004, Baseline Consulting Group, Inc. 18

19 BI SWAT Teams When the CEO calls Govern Verify Federate

20 5. Cede Control PRENATAL INFANT CHILD TEENAGER ADULT SAGE Empower Knowledge Workers Monitor Business Processes Inform Executives Drive the Business Cost Center GULF CHASM Drive the Market Mgmt Reports System Spreadmarts Data Marts Data Warehouses Enterprise DW BI Services Individual Department Division Enterprise Inter- Enterprise Business Value

21 Harmonize local & enterprise needs Scope Funding Team Governance Prenatal Infant Child Teenager Adult Sage Enterprise Individual Department Division Enterprise Inter-Enterprise IT Executive Dept. Budget Div. Budget Corporate Corporate IT Analyst Dept. IT Div. IT Corp. IT IT Executive BI Project Mgr BI Program Mgr Steering Committees BICC Steering Committees Local control Negotiate & Consolidate Think Local, Resist Global Plan Global Act Global Flexibility/ Standards Enterprise Standards Plan Global Act Local Architecture Operational Reporting Spreadmarts Data Marts Data Warehouses Enterprise DW BI Services

22 Architectural dividing line? Corporate BI Business Unit BI Centralized Organization? DW Models ETL Data Marts BI Layer Reports Decentralized Organization? DW Models ETL Data Marts BI Layer Reports

23 6. Federate, then Persist Query data where it lies Prototype requirements Validate user actual user interest Avoids the time and cost of building a DW Limitations Data volumes Query complexity Data quality Buzz words Virtual data warehouse Data virtualization Distributed data services Federated architecture

24 Hard Wired Federation Data Warehouse Data Marts Mainframe Packaged Applications Phone System Reports Spreadsheets Screen elements linked directly to individual queries Query engine Pros: - Deploy quickly - Low cost - Flexible data access Cons - Programmed drill down - No dimensions -Hard-wired queries

25 Dynamic Federation Data Warehouse Data Marts Mainframe Packaged Applications Phone System Reports Spreadsheets Federated query tools use a global semantic layer to dynamically query data from multiple sources. Distributed Query Engine Semantic Layer Pros: - Multiple sources - Semantic layer abstraction - Table join optimization Cons - No history - Data quality issues - Complexity

26 7. Embrace Agile Development 20% Waterfall 51% Agile 29% Hybrid of waterfall and agile models

27 Agile Development Traditional Waterfall Development Approach Requirements 6-9 months of development Design Implement Test No User Interaction Define, design, build IT-based team Locks down user requirements 3-6 month iterations Missed budgets Missed schedules Unhappy users Release User Input User Review

28 Agile Methodology Release Test User Input Requirements 2-4 weeks Implement User Review Design Applied to BI/DW Good for report development Challenge to develop tests Lack of documentation Agile for DW? Release Test User Input Requirements 2-4 weeks Implement User Review Small team w/ bus. analyst Short iterations Frequent feedback Accepts new requirements Complete, but immature code Design Release Test Requirements 2-4 weeks Implement Design

29 8. Automate BI DW automation tools automate the creation, management, and documentation of BI solutions Rapid prototyping Change management Data lineage & impact analysis

30 What is being built? Reports, dashboards, scorecards, analytics, etc. Reports Business objects and views (i.e. metadata) that simplify the creation of queries against analytic databases A star schema or OLAP cube designed to support a single application, subject area or workgroup Extract, transform, load, validate, clean, and move data from a data warehouse to a data mart A data warehouse or staging area that integrates transaction data in third normal form (3NF). Semantic Layer Data Mart (Star Schema) Source-DM ETL/ELT DW (3NF) Extract, transform, load, validate, clean, and move data from source systems to a data warehouse Source-DW ETL/ELT 33

31 How is it being built? Reports What do the users want? Do we already have it? If so, what condition is it in? If not how hard to obtain? Based on the users needs, what is the best way to design the solution? What is the blueprint of the design? How do we build the solution? How do we integrate it into the existing solutions? How do we verify that we built what the user asked for? And that it performs properly? How do we roll out the solution? And gain rapid adoption? Semantic Layer Data Mart (Star Schema) DW-DM ETL/ELT DW (3NF) Source-DW ETL/ELT Requirements Analysis Design Build Test Deploy 34

32 Packaged Application X Analytic Application Framework Domain specific application Source Adapters Predefined Adapter Metadata ETL Predefined ETL Mappings Database Predefined Data Model Predefined Business Views End-user Reporting End-user Analysis Dashboards Predefined Reports Closed Loop

33 Resources Build vs Buy PACKAGED Install software Configure application Define security and views Refine reports Test, train, deploy CUSTOM Get requirements Scope project Hire developers Design schema Build ETL Document metadata Build reports Get feedback Test, implement Train users Time to Deploy

34 9. Embrace the Cloud Commercial hardware or software services that you access over the internet via a Web browser.

35 Solutions Stack Types of Cloud-based Services Applications Software-as-a-service Salesforce.com Platform (IDE, OS/API, Runtime) Platform-as-a-service BI-as-a-service Infrastructure (Server, Database, Storage) Infrastructure-as-a-service Amazon EC2

36 Benefits of Cloud Computing Doesn t require IT resources Doesn t require capital expenditure Can deploy a solution quickly Automatic upgrades Expand capacity and usage on demand Terminate the service at any time

37 Proven Cloud Applications Prototypes Proofs of concept Project-based BI Analytic data marts Analytic sandboxes Demos!

38 Analytic Sandboxes Logical Sandboxes Cloud-based Sandboxes Data Warehouse (RDBMS) Analytic Sandbox Data Warehouse (RDBMS) Analytic Data Mart

39 Summary Delivering Agile BI Challenges How overcome the business-it gulf? How stay ahead of your users? Soft stuff Align the team, cede control, anticipate the business, manage expectations, Slow down to speed up (scope) Technical stuff Federation, agile development, BI automation, the Cloud (scale)

40 Tenth Secret? What do you think?

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