IBM Digital Media Solutions

Transcription

1 IBM Digital Media Solutions Soluzioni per Broadcaster Alberto Paglialonga Emerging Markets Marketing Manager IBM Italia S.p.A.

2 IBM Delivers Unique Value Across the Digital Media Value Chain The digital media lifecycle becomes the value chain Create Manage Distribute & Transact Plan Create Acquire Organize Produce Maintain Store Sell Distribute Deliver Leverage limited resources, and protect valuable assets Reduce process time, improve quality, consistency IBM enables companies to exploit the exciting new technologies of Digital Media - audio, video, image - to improve their business. We deliver unique value by Reduce providing production an end-to-end costs infrastructure, built on open standards with Scalability, Security, as well as the business advice for effective use and implementation. IBM DIGITAL MEDIA FACTORY Enhance brand, customer loyalty Create new revenue streams

3 Broadcasters are being hit by new challenges on all sides Viewing habits changing, cable/satellite offers alternatives to over-the-air broadcast Use of personal digital viewers contributes to greater fragmentation, time-shifting & avoiding advertisements Audience Behaviour Digital technology fundamentally changes the way that audio and video is produced, managed, stored and distributed Competition Market is radically different to ten years ago Technology Competition has never been stronger Fragmentation is putting major pressure on revenues Legal/Regulatory Governments forcing broadcasters to broadcast digitally Changes in regulation of media outlet ownership enables greater competition EC and national controls on content & quotas

4 Turn to IBM for complete Digital Media Solutions Hardware & Software WebSphere, MQ, Tivoli, Notes, DB2, Content Manager, professional workstations, eservers, storage, Know-how Business Consulting Services, Industry Expertise, Business Transformation Outsourcing, integration services, application development, Infrastructure on demand Content and e-business hosting, IT outsourcing, managed storage services, network and infrastructure management Open Standards DVD audio, /WiFi, Open Mobile Alliance, XML, MFX, Linux, copy protection, MPEG Technology Chip sets, microdrives, set-topbox, xcp, highbandwidth streaming (GPFS), watermarking and encryption, MPEG audio & video Partnerships Discreet, Ancept, Cisco, divine, Jutel Oy, Lenel, Virage, Fantastic, Network Appliance, OpenWave, Softimage,

5 Digital production technology enables faster, cheaper production Video Servers Desktop tools for browsing, searching, simple editing Shared Storage High end editing Non-Linear editing

6 IBM and it s partners can provide complete solutions for the Broadcast Functional Model IBM Intellistations & BladeCenters for Non-linear editors and grahics workstations IBM TotalStorage Products IBM partners with popular broadcast specialists

7 Broadcasting new applications & new services Broadcaster Nuovi servizi interattivi Decoder

8 La TV Digitale Terrestre: Un opportunità da cogliere subito Roma, 26 aprile, ore 10 IBM, via Sciangai 53, Roma Torrino Milano, 28 aprile, ore 10 IBM Forum, via Siusi, 2 - Milano I nuovi modelli di Business Le applicazioni per la DTT di e.dexter Le Soluzioni di Etere I vantaggi dell infrastruttura IBM: Server e Storage Informazioni e Registrazione: ibm.com/it/pmi sezione Eventi

9 Summary and Contact IBM s Media and Entertainment practice is uniquely positioned to support broadcasters in the migration to an IT based broadcast environment Broadcasters themselves now see the business dividends of introducing IT to the heart of their core business processes Partnership with IBM ensures deployment of the best broadcast solutions in the marketplace and the assurance of a technology provider acknowledged as a leader in the media industry Alberto Paglialonga Emerging Markets Marketing Manager South Region, EMEA IBM Italia S.p.A Cell: alb_paglialonga@it.ibm.com

10 Referenze

11 At SVT in Sweden we have deployed one of the most innovative production and archiving solutions in Europe The Swedish broadcaster chose IBM to design and build Europe s most advanced digital TV production environment based on file sharing and storage for the distribution of video content. 20 newsrooms are integrated into a network built on a TCP/IP Ethernet backbone, supported by a Media Asset Management system developed by IBM and Ardendo, This allows journalists to retrieve and edit content exploiting server technology. The solution captures the incoming video and provides internal distribution and storage of the media assets. This solution was the platform for the launch of SVT s 24 hour news channel, but was so popular among journalists and editors that it is being rolled out across the News Department and other content genres. IBM and Ardendo have recently signed a significant new contract with SVT for Meta 2 as the broadcaster commits to the next phase in its digital roll out.

12 At TRT in Turkey we won a standalone digital archive contract in competition against seven vendors The Turkish broadcaster chose IBM to build a state of the art digital archive based on an open standards IT approach to support 10,000 hours of video assets TRT needed to introduce improved business efficiencies in the search and retrieval of video material from its archive to make it more competitive The solution provides for automated ingest and scheduling, transcoding, browsing and is supported by a Media Asset Management system from Ardendo Core IBM technologies include General Parallel File System (GPFS), TSM, DB2, Websphere. Storage is provided on FastT and LTO 2. IBM p- and x- series servers and Intellistations are included in the configuration.

13 MTV Networks Europe have selected IBM to build a new generation digital super production and archive system A total storage solution to support the production process will enable MTV to link edit stations together accessing thousands of hours of video content Multiple users of Pinnacle s Liquid Editors will have simultaneous access to multiple video streams across a Storage Area Network configured on a Linux cluster and exploiting GPFS file sharing technology Substituting traditional linear tape editing processes with an integrated IT environment will allow MTV to generate a 30 per cent increase in productivity This. project is all about putting in place our digital approach for the future.the solution will let us get more work done in shorter periods as a result of more collaborative work and give us flexibility and scalability in our growth as our needs increase MTV VP Broadcast Technology

14 At CNN we deployed the world s largest digital broadcast archive IBM has developed the world s largest digital broadcast archive for CNN exploiting IBM technologies to digitalise CNN s most valuable video assets. CNN staff worldwide now have instant access to CNN content and the company is generating new revenue streams by transferring its digital content onto new distribution channels IBM developed the software solution and worked closely with Sony in implementing a robust scaleable solution with capacity of 10TB online storage and 2 PetaBytes of tape storage This digital solution has enabled CNN to plan and implement a shift from an analogue broadcast production system to a digital system where content will be accessible to all our broadcast and interactive services." Gordon Castle, CNN Senior Vice President of Digital Strategic Systems, R&D Ardendo is to provide CNN with an automated multi channel ingest solution

15 The South Korean broadcaster SBS has placed an order with IBM for a digital storage solution SBS needed a digital solution for more efficient means of managing and distributing its archive assets The broadcaster s content will now be stored in a central digital archive providing users with easy access to historic materials for viewing, re-use and re-sale and will deliver significant costing savings The solution is based on IBM s Digital Media Centre storage comprising General Parallel File System (GPFS), Fastt 700, LTO tape storage, p series and x series servers, IBM Websphere and Tivoli Storage Management SBS says their digital investment will provide them with international competitiveness and generate new sources of revenue growth