itsmf Annual Conference 2012

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1 itsmf Annual Conference 2012 IBM Cloud Adoption Patterns Rethink IT, Reinvent Business Mr. Alwyn Tse Technical Consultant, Software Group, IBM China/HK Ltd

2 Rethink IT and reinvent business with IBM SmartCloud. Topics Cloud s disruptive potential Challenges to consider Specific, proven patterns of success 2, M 1M cloud engagements in the first 6 months of 2011 alone. daily client transactions through public cloud managed virtual machines. 2

3 Pressures like increasing productivity and the changing economics of computing are placing greater demands on IT systems. Accelerating globalization of value chains 35 The typical manufacturer uses components from 35 partners across the globe Increased demands 10x growth in digital data from 2007 to Customer-driven innovation 54% of surveyed enterprise IT budgets in 2010 were spent on ongoing operations and maintenance costs.* 56% of customers demand increased self-service capabilities *Source: Forrester Research, Inc. "2011 IT Budget Planning Guide," October 7, 2010 by Craig Symons 2012 IBM Corporation

4 As a result, cloud is an increasingly attractive means of creating and delivering IT services. Value delivered Change management Test provisioning Install database Install of operating system Provisioning environment Design and deploy business applications Months Weeks 1 day 1 day Months From traditional To cloud Days or hours 20 minutes 12 minutes minutes 51% cost savings Days/Weeks

5 The most forward-thinking companies also see cloud as a force that will impact their business models Expect significant increase in substantial change resulting from cloud 13% 41% Expect to reinvent their customer value propositions with cloud 10% 29% Expect to create / transform value chain through cloud 16% 43% Today 2015 Shift focus to driving substantial impact on customer relationships 14% 57% *Source: IBM s Institute for Business Value / The Economist study 2011

6 IT and Business are attracted to cloud for different reasons. Efficie ency Rethink IT. Rapidly deliver services Integrate services across cloud environments Increase efficiency Reinvent business. Initiate new revenue streams Drive faster time to market for new services Meet changing customer expectations Transfor rmation **Source: Gartner, Cloud Computing Services, Virtualization Top CIO 2011 Wish Lists Jan

7 IT is drawn to cloud s cost, efficiency and control Efficie ency of CIOs plan to use cloud up from 33% two years ago. Transfor rmation of business executives believe cloud enables business transformation and leaner, faster, more agile processes. while business users are drawn to cloud s simplified, self-service experience and new service capabilities IBM CIO Study, London School of Economics, December 2010

8 IBM cuts test environment deployment time by 89 percent Private test cloud simplifies test environment creation and management The need: The IBM WebSphere Application Server software test team sought to boost efficiency while reducing administration costs and improving product quality. The solution: To address its needs, the WebSphere Application Server software test team used the IBM Workload Deployer appliance to create a private cloud. The cloud enables the IBM team to create and manage development and test environments quickly for the entire organization. The team initially began using the new solution to deploy WebSphere software testing topologies and later moved on to deploy complete performance environments including IBM WebSphere, IBM Rational and IBM Tivoli software. Before the new solution, a single IBM system administrator could adequately manage 1,000 cores of bare metal. Now, a system administrator can easily manage 16,000 cores. The benefit: Increases administration efficiency by 16 times while helping save USD515,000 Reduces deployment time by 89 percent, from three hours to just 20 minutes Increases hardware use from 6 percent to 60 percent Private Cloud, PaaS Development and testing environment Solution component: IBM Workload Deployer WSP14442-USEN-00

9 Businesses are choosing a variety of cloud models to meet their unique needs and priorities. Private cloud On or off premises cloud infrastructure operated solely for an organization and managed by the organization or a third party Hybrid IT Traditional IT and clouds (public and/or private) that remain separate but are bound together by technology that enables data and application portability Public cloud Available to the general public or a large industry group and owned by an organization selling cloud services. Traditional IT Appliances, pre-integrated systems and standard hardware, software and networking.

10 Adoption initiatives are emerging for successfully beginning and progressing cloud initiatives. IaaS: Cut IT expense and complexity through a cloud enabled data center PaaS: Accelerate time to market with cloud platform services SaaS: Gain immediate access with business solutions on cloud Innovate business models by becoming a cloud service provider

11 Cloud-enabled data center Cloud Enabled Data Center Cloud Platform Services Business Solutions on Cloud Cloud Service Provider Integrated service management, automation, provisioning, and self service Pre-built, pre-integrated IT infrastructures tuned to application-specific needs Software-as-a-Service delivering IT and process orchestration within and across organizations Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

12 The Cloud-Enabled Data Center Enables organizations to leverage the flexibility, speed and economy of cloud computing by expanding beyond infrastructure virtualization, providing disciplined service delivery with standardization, security, resiliency, scalability and integrated service management. Designed to meet business growth with near instant automation of 100s of virtual machines Life-cycle management of smart images to provide control over image sprawl Accelerated middleware installation and configuration-- up to 80% faster using automation Empowering analytics using simulations and modeling for visibility Accelerated application delivery based on a standardized infrastructure which is deployed through automation 12

13 The evolution of the data center No matter where you are in your cloud lifecycle, IBM has capabilities that can help you achieve your desired business goals Consolidate and virtualize Improve efficiency and utilization of IT resources Reduced management complexity and infrastructure costs through standardization Leverage integrated server and storage management Automate and manage Security and governance System platform optimization and integration Single interface to manage servers, storage and networking Image management to improve service delivery Integrate and optimize Integrated and secure virtual infrastructure Monitoring, capacity and analytics along with infrastructure provisioning Automated billing usage and metering Optimized environment for workload Get started: Implementing an Advanced Cloud Infrastructure Get started: Create a Cloud Strategy and Roadmap Consolidate and Virtualize Your Infrastructure Access Compute and Storage as a Service Get started: Image and Virtual Environment Management Implementing an Entry Cloud Infrastructure Cloud Service Management and Integration

14 Cloud Platform Services Cloud Enabled Data Center Cloud Platform Services Business Solutions Cloud Service Provider on Cloud Integrated service management, automation, provisioning, and self service Pre-built, pre-integrated IT infrastructures tuned to application-specific needs Software-as-a-Service delivering IT and process orchestration within and across organizations Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

15 Cloud Platform Services from IBM Gain faster time to market in building and deploying applications with standardized, automated, preintegrated, open standards based infrastructure tuned to application specific needs Integrated development and deployment process bringing Dev and Ops closer for predictive and error-free deployment Rapidly integrate applications and data across hybrid IT environments in days: public clouds, private clouds and onpremise systems Support for heterogeneous programming models in a virtual environment that offers standard-based interoperability and integration with 3 rd -party vendors End-to-end protection and compliance at both application level and user level with security integrated into the platform Unified view to simplify cloud experience In managing and optimizing enterprise applications

16 IBM has proven Cloud Platform Services Projects that leverage the combined power of our end-to-end cloud capabilities 1. Applications on Private Cloud Infrastructure Virtualizing, standardizing & automating the provisioning and management of middleware services to lower operational costs, improve time-to-value, and better utilize hardware resources 2. Develop & Deploy Cloud Applications Develop, deploy, and manage applications in a low touch way through a virtual application pattern Enable businesses to gain efficiencies and greater collaboration between development and operations by leveraging open standards to improve time-to-market, optimize operational efficiency and reduce costs and risk as organizations move applications into cloud environments 3. Deliver Development and Test Environments Standardize and automate the delivery of development and test tools conforming to enterprise processes and enables globally distributed dev and test teams to quickly build and test apps 4. Integrate Existing Systems and Investments with the Cloud Rapidly integrate and synchronize data from existing applications in the enterprise to applications in the Cloud and maintain on-going integration and synchronizations between applications

17 Business Solutions on Cloud Cloud Enabled Data Center Cloud Platform Services Business Solutions Cloud Service Provider on Cloud Integrated service management, automation, provisioning, and self service Pre-built, pre-integrated IT infrastructures tuned to application-specific needs Software-as-a-Service delivering IT and process orchestration within and across organizations Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

18 Achieving the benefits of Business Solutions on Cloud with proven Software as a Service (SaaS) solutions Smarter Commerce on Cloud Helping companies accelerate their ability to transform how they buy, market, sell and service goods and services with customers and suppliers Smarter Cities on Cloud Helping cities of all sizes leverage information, anticipate problems and coordinate resources to deliver exceptional service to their citizens Business Analytics and Optimization Smarter Commerce Social Business on Cloud Integrate the collective knowledge of people-centric networks to accelerate decision-making, strengthen business processes, and increase innovation Business Analytics and Optimization on Cloud Helping companies accelerate their ability to turn information into insights Social Business Smarter Cities

19 IBM has proven Business Solutions on Cloud projects that reinvent business by transforming processes Smarter Commerce Reducing the Total Cost of Ownership of B2B Integration: Rethink your B2B integration strategy so you can reduce the total cost of ownership of B2B integration, accelerate B2B collaboration and facilitate growth. Smarter Commerce Smarter Commerce Social Business Enable Global Supply Chain and Inventory Visibility: Achieve end-to-end, global visibility of all supply chain and inventory activity to detect exceptions and enable immediate resolution before a serious disruption occurs. Digital Marketing Optimization: Turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer s digital lifecycle. Social Business: Accelerate collaboration, deepen customer relationships, generate new ideas faster and enable a more effective workforce Social Business All All Business Process Redesign: Gain insight into current operations, implement change quickly and cost effectively and enter new markets with new offerings via new channels Monitoring as a Service: Reduce the time and cost it takes to isolate and diagnose critical application problems with an easy-to-use, pay-as-you-go service Desktop Cloud: Transform distributed, difficult-to-manage desktop environment into a consolidated, virtualized end-user desktop solution that is reliable, secure and flexible

20 Cloud Service Provider Cloud Enabled Data Center Cloud Platform Services Business Solutions on Cloud Cloud Service Provider Integrated service management, automation, provisioning, and self service Pre-built, pre-integrated IT infrastructures tuned to application-specific needs Software-as-a-Service delivering IT and process orchestration within and across organizations Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

21 Traditional definitions of client and partner are replaced by these cloud business models CLOUD INFRASTRUCTURE PROVIDERS CLOUD APPLICATION PROVIDERS CLOUD SERVICES SOLUTION PROVIDERS Design CLOUD BUILDERS Consume A global ecosystem Deploy CLOUD TECHNOLOGY PROVIDERS 9

22 Application Integration is one of the top inhibitors to Cloud Adoption

23 IBM delivers infrastructure services to match the sophistication you require Services Client defined services Industry services Data and Analytics Workplace Security Resilience Enterprise applications Partner services Technology platform Management, support and deployment Management, Support, and Deployment Availability and performance Security Payment and billing IBM Smart Cloud: Enterprise Class public cloud CSP 2 : Carrier grade cloud infrastructure Infrastructure Providers: Focused on specific markets Industry specific clouds: Services to meet regulatory requirements IBM offerings are based on our Cloud Computing Reference Architecture

24 IBM delivers prescriptive, repeatable cloud solutions for our clients most pressing priorities. Cloud Enabled Data Center Cloud Platform Services Business Solutions on Cloud Integrated service management, automation, provisioning, and self service Pre-built, pre-integrated IT infrastructures tuned to application-specific needs Software-as-a-Service delivering IT and process orchestration within and across organizations Cloud Service Provider Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

25 Cloud computing allows companies to rethink IT and reinvent the way they do business Reinvent Business Capture new business value Delivery higher value products and services faster Efficienc cy Rethink IT Improve speed and dexterity Tran nsformation Deliver IT without boundaries Ensure integrity and security Economics of Computing are Changing

26 ibm.com/smartcloud IBM Corporation

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