MULTIMEDIA COLLEGE JALAN GURNEY KIRI KUALA LUMPUR

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STUDENT IDENTIFICATION NO MULTIMEDIA COLLEGE JALAN GURNEY KIRI 54100 KUALA LUMPUR F0URTH, FIFTH, SIXTH, SEVENTH TRIMESTER FINAL EXAMINATION, 2013 SESSION MMD2083 - MULTIMEDIA MANAGEMENT

1 STUDENT IDENTIFICATION NO MULTIMEDIA COLLEGE JALAN GURNEY KIRI KUALA LUMPUR F0URTH, FIFTH, SIXTH, SEVENTH TRIMESTER FINAL EXAMINATION, 2013 SESSION MMD MULTIMEDIA MANAGEMENT DMGS-E-F-1/12, DMGW-E-F-1/12, DMGT-E-F-1/12, DMGA-E-F-1/12, DMGA-E-F-1/12, DMGQ-E-F-1/12, DMGW-E-F-3/11, DMGT-E-F-3/11, DMGA-E-F-3/11, DMGQ-E-F-3/11, DMGW-E-F-2/11, DMGQ-E-F-2/11, DMGW-E-F-1/11, DMGQ-E-F-1/11 22 SEPTEMBER p.m 4.00 p.m (2 Hours) INSTRUCTION TO STUDENT 1. This Examination paper has FIFTHTEEN (15) printed pages. 2. This question paper consists of FOUR (4) sections. Section A : Answer ALL questions. Section B : Answer ALL questions. Section C : Answer ALL questions. Section D : Answer ALL questions. 3. Please write all your answers in the Answer Booklet provided.

2 SECTION A : OBJECTIVE QUESTIONS - (20 MARKS) BAHAGIAN A : SOALAN OBJEKTIF - (20 MARKAH) INSTRUCTION : ANSWER ALL QUESTIONS ARAHAN : JAWAB SEMUA SOALAN. 1. What is Multimedia? Apakah itu Multimedia? A. An environment constitutes several electronic media such as TV, Radio, Internet. / Satu persekitaran terdiri daripada beberapa media elektronik seperti TV, Radio, Internet. B. An environment that constitutes several media elements such text, graphics, audio, animation and digital video. / Satu persekitaran terdiri daripada beberapa media elemen seperti teks, grafik, audio, animasi dan video digital. C. An environment that constitutes several hardware and software. / Satu persekitaran terdiri daripada beberapa perkakasan dan perisian. D. An environment that constitutes several application for entertainment industry. / Satu persekitaran terdiri daripada beberapa media applikasi bagi industri hiburan RM/MC/FAW/KMZ/ARAT Page 2 of 15

3 2. Which of the following is not a characteristic of a project? Yang manakah di antara berikut BUKAN ciri-ciri sebuah projek? A. Unlimited funds / Sumber kewangan yang tidak terhad B. Has a unique purpose / Mempunyai satu tujuan yang unik C. Is temporary / Bersifat sementara D. Has a primary sponsor or customer / Mempunyai seorang penaja atau pelanggan utama 3. In business, the term communications encompasses various channel of communication. Which of the following is NOT in the channels? Dalam perniagaan, terma komunikasi merangkumi berbagai saluran komunikasi. Yang manakah diantara berikut BUKAN terkandung di dalam saluran? A. Internet / Internet B. Radio / Television / Radio/Televisyen C. Word of mouth / Percakapan melalui mulut D. Environment / Persekitaran 4. Computer network that covers the internal network of an organization is. Rangkaian computer yang merangkumi rangkaian dalaman sesebuah organisasi ialah. A. extranet /extranet B. World Wide Web / laman web C. intranet /intranet D. internet /internet RM/MC/FAW/KMZ/ARAT Page 3 of 15

4 5. We use internet for: Kegunaan internet untuk: A. Facebooking / Facebook B. Games / Permainan C. Learning / Pembelajaran D. All of the above / Semua di atas 6. HTTP is an acronym for HTTP adalah singkatan untuk. A. Hypertext Transtext Protocol /Protokol Transteks Hyperteks B. Hypertext Transfer Protocol / Protokol perpindahan Hyperteks C. Hypertext Texting Protocol / Protokol Teksting Hyperteks D. Hypertext Time Protocol / Protokol Masa Hyperteks 7. is the person who leads and responsible for any multimedia projects. ialah orang yang mengetuai dan bertanggungjawab terhadap projek multimedia. A. Graphic manager / Pengurus grafik B. Project manager / Pengurus projek C. Creative manager / Pengurus kreatif D. Financial manager / Pengurus Kewangan RM/MC/FAW/KMZ/ARAT Page 4 of 15

5 8. covers all daily business activities of an organization. merangkumi semua aktiviti perniagaan harian sesuatu organisasi. A. Transaction Process Systems / Sistem Proses Perpindahan B. Daily Business Systems / Sistem Perniagaan Harian C. Management Information Systems / Sistem Maklumat Pengurusan D. Knowledge Process Systems / Sistem Process Pengetahuan 9. Programming language used to develop websites is. Bahasa pengaturcaraan yang digunakan untuk membangunkan laman web ialah. A. Hyper Markup Language /Hyper Markup Language B. Hypertext Media Language / Hyperteks Media Language C. Hypertext Mass Language / Hyperteks Mass Language D. Hypertext Markup Language / Hyperteks Markup Language 10. Which business function is responsible to oversee creation, development and quality management? Fungsi perniagaan yang manakah bertanggungjawab untuk penciptaan, pembangunan dan pengurusan kualiti? A. Accounting and Finance / Akaun dan Kewangan B. Sales and Marketing / Jualan dan Pemasaran C. Human Resource / Sumber Manusia D. Manufacturing and Production / Pengilangan dan Produksi RM/MC/FAW/KMZ/ARAT Page 5 of 15

6 11. Valid audio format is: Format image yang sah ialah: A. *.mp3 / *.mp3 B. *.jpeg / *.jpeg C. *.mpeg / *.mpeg D. *.avi /*.avi 12. Market segmentation category is EXCEPT. Kategori segmen pemasaran ialah KECUALI. A. Geographic / Geografik B. Demographic / Demografik C. Demologic / Demologik D. Psychographic / Psikografik 13. Which is NOT the Video Conference equipment? Manakah yang berikut BUKAN kelengkapan sidang video? A. Printer / Pencetak B. Internet Connection / Sambungan Internet C. Microphone / Pembesar Suara D. Video Camera / Kamera Video RM/MC/FAW/KMZ/ARAT Page 6 of 15

7 14. Executive Summary in proposal paper should cover the following EXCEPT: Ringkasan Eksekutif dalam kertas cadangan haruslah merangkumi maklumat berikut KECUALI: A. Definition of project./ Definasi projek B. Purpose of project. / Tujuan projek C. Description of project / Huraian projek D. Project Manager s name. / Nama Pengurus Projek 15. A trade marks is used as a marketing tool to enable customers in recognizing the product of a particular trader. Which of below is NOT the function of trade marks? Tanda perniagaan digunakan sebagai alatan pemasaran untuk membolehkan pelanggan mengenal pasti produk dari peniaga khusus/tertentu. Yang manakah dibawah BUKAN fungsi tanda perniagaan. A. Origin Function / Fungsi original B. Choice Function / Fungsi pilihan C. Quality Function / Fungsi kualiti D. Cost Function / Fungsi kos RM/MC/FAW/KMZ/ARAT Page 7 of 15

8 16. Multimedia Project team members can be divided into TWO (2): - Core team - Extended team. Which one of below is Core team? Ahli Projek Multimedia boleh dibahagikan kepada DUA(2): - Kumpulan utama - Kumpulan tambahan Manakah di bawah adalah Kumpulan utama? i. Project Manager / Pengurus Projek ii. Content Expert / Mahir dalam isi kandungan iii. Programmer / Pengaturcara iv. Video personnel / Kakitangan video v. Graphic artist / Artis grafik vi. Interface designer / Pereka antara muka A. i, ii, iv and v B. i, iii, v and vi C. ii, iii, iv and vi D. ii, iv, v and vi 17. is a sometimes controversial sales method by which advertises approach potential customers directly with product or services. adalah cara penjualan yang melibatkan kontroversi dimana pengiklan mendekati pelanggan berpotensi secara terus dengan produk atau servis. A. Direct Sales / Jualan terus B. Direct Marketing / Pemasaran terus C. Direct Product / Barangan terus D. Direct Promotion / Promosi terus RM/MC/FAW/KMZ/ARAT Page 8 of 15

9 18. Which is NOT the benefit of Trade shows? Manakah BUKAN mendapat kebaikan dari Trade show? A. To enhance brand and product visibility / Untuk menambah jenama dan produk kelihatan di pasaran B. To promote new existing products / Promosi baru produk sedia ada C. To generate leads and drive incremental sales / Untuk menghasilkan panduan dan memacu pertambahan jualan. D. To do stock clearance / Untuk jualan penghabisan stok 19. These are benefit of using storyboard in a business environment EXCEPT: Semua adalah kelebihan menggunakan papan cerita dalam persekitaran perniagaan KECUALI: A. To launch a new product. / Untuk melancarkan produk baru. B. To create a marketing strategy. / Untuk mencipta strategi pemasaran. C. To manage a project. / Untuk mengurus projek. D. To create new product. / Untuk mencipta produk baru. 20. Gantt Charts are used to: Carta Gantt digunakan untuk: A. Help managers identify critical tasks. / Membantu pengurus mengenal tugasan yang critical. B. Model the relationships among project tasks. / Mencartakan model hubungkait di antara tugasan projek. C. Help managers measure performance. / Membantu pengurus mengukur prestasi projek. D. All of the above. / Semua jawapan di atas. RM/MC/FAW/KMZ/ARAT Page 9 of 15

10 SECTION B : TRUE (T) OR FALSE (F) - (10 MARKS) BAHAGIAN B : BETUL (B) ATAU SALAH (S) - (10 MARKAH) INSTRUCTIONS : ANSWER ALL QUESTIONS. ARAHAN : JAWAB SEMUA SOALAN. 1. Business processes are those logically related tasks for accomplishing tasks that have been formally encoded by an organization. Proses perniagaan adalah berasaskan logik dalam menyelesaikan sesuatu tugas yang telah ditafsir secara rasmi oleh sesebuah organisasi. 2. Political conflict is an example of the people dimension of business problems. Konflik Politik adalah contoh dimensi orang dalam masalah perniagaan. 3. Information technology (IT) consists of all the hardware that a firm needs to use in order to achieve its business objectives, whereas information systems consist of all the hardware and software needed. Teknologi Maklumat (IT) terdiri daripada semua perkakasan yang diperlukan oleh firma untuk digunakan dalam mencapai matlamat perniagaan, manakala sistem maklumat terdiri daripada semua perkakasan dan perisian yang diperlukan. 4. Operational-level manufacturing systems deal with the firm s long-term manufacturing goals, such as where to locate a new plant. Peringkat operasi sistem perkilangan membantu firma dalam matlamat jangka panjang, seperti menentukan lokasi kilang baru. 5. Information supplied by an enterprise system is structured around crossfunctional business processes. Maklumat yang dibekalkan oleh sistem pengusaha adalah berstruktur sekeliling proses perniagaan silang-fungsi. RM/MC/FAW/KMZ/ARAT Page 10 of 15

11 6. Supply chain management systems are more externally oriented than enterprise systems. Sistem Pengurusan Rantai Penawaran adalah lebih kepada orientasi luaran berbanding dengan Sistem Perusahaan. 7. A firm can be said to have competitive advantage when they have higher stock market valuations than their competitors. Firma dikatakan mempunyai kelebihan bertanding apabila ia mempunyai penilaian pasar saham yang lebih tinggi daripada pesaing. 8. The competitive forces model was created for today's digital firm. Model daya pesaing dicipta untuk firma digital hari ini. 9. Repetitive Strain Injury (RSI) is unavoidable for a computer keyboard worker. Cedera Regang Berulangan (CRB) tidak dapat dielakkan oleh pekerja komputer papan kekunci. 10. Phishing involves up fake Web sites to ask users for confidential information. Memancing data termasuk menubuhkan laman web yang dipinda untuk menanyakan pengguna maklumat sulit. RM/MC/FAW/KMZ/ARAT Page 11 of 15

12 SECTION C : STRUCTURED QUESTIONS - (60 MARKS) BAHAGIAN C : SOALAN STRUKTUR - (60 MARKAH) INSTRUCTION : ANSWER ALL QUESTIONS. Arahan : JAWAB SEMUA SOALAN. Question / Soalan 1 a) Give definitions of Multimedia. Berikan definasi Multimedia. (2 Marks / Markah) b) State FOUR (4) skills needed when working in multimedia production. Nyatakan EMPAT (4) kemahiran yang diperlukan dalam menghasilkan produk multimedia. (4 Marks / Markah) c) List FOUR (4) reasons why multimedia are very popular nowadays. Senaraikan EMPAT (4) alasan mengapa multimedia banyak digunakan pada hari ini. (4 Marks / Markah) Question / Soalan 2 a) State SIX (6) main phases of the multimedia development process:- Nyatakan ENAM (6) fasa utama Proses Pembangunan Multimedia (3 Marks/ Markah) RM/MC/FAW/KMZ/ARAT Page 12 of 15

13 b) Developing a multimedia product will calls for many skills and creative work from many different talents. Pembangunan produk multimedia akan memerlukan banyak kemahiran dan kritiviti dari pelbagai bidang. State SEVEN (7) of the talents. Nyatakan TUJUH (7) bidang tersebut (7 Marks / Markah) Question / Soalan 3 a) Explain what is meant by interactivity. Jelaskan apakah yang dimaksudkan dengan interaktiviti. b) List four (4) advantages of interactivity. Senaraikan empat (4) kelebihan interaktiviti. c) List three (3) types of interactivity. Senaraikan tiga (3) jenis interaktiviti. (3 Marks/ Markah) (4 Marks/ Markah) (3 Marks/ Markah) Question / Soalan 4 a) Why is Authoring Software Important in Multimedia Development? Mengapakah Authoring Software penting dalam Pembangunan Multimedia? (2 Marks/ Markah) b) List FOUR (4) basic functions of Multimedia Authoring tools. Senaraikan EMPAT (4) fungsi asas pengarangan system Multimedia. (4 Marks/ Markah) RM/MC/FAW/KMZ/ARAT Page 13 of 15

14 c) State FOUR (4) basic categories in Multimedia applications. Nyatakan EMPAT (4) kategori asas dalam Aplikasi Multimedia. (4 Marks/ Markah) Question / Soalan 5 a) What is internal communication? Apakah yang dimaksudkan dengan Komunikasi Dalaman? (2 Marks/ Markah) b) State advantages and disadvantages Information Technology based Communication. Nyatakan kelebihan dan kelemahan Teknologi Maklumat berasaskan komunikasi. (8 Marks /Markah) Question / Soalan 6 a) Define the Tele/video conferencing. Takrifkan terminologi Tele/video conferencing. (2 Marks/ Markah) b) State advantages and disadvantages Tele/video conferencing. Nyatakan kelebihan dan kelemahan Tele/video conferencing. (4 Marks/ Markah) c) What is the function of List servers and describe how its work? Apakah fungsi List servers dan huraikan bagaimanakah ia berfungsi? (4 Marks/ Markah) RM/MC/FAW/KMZ/ARAT Page 14 of 15

15 SECTION D : LONG QUESTIONS (20 MARKS) BAHAGIAN D : SOALAN PANJANG (20 MARKAH) INSTRUCTION : ANSWER ALL QUESTIONS. ARAHAN : JAWAB SEMUA SOALAN. Question / Soalan 1 Most organizations devote considerable resources into the planning and implementation of their corporate intranet. Explain what corporate intranet is and discuss in details benefits of corporate intranet to an organization. Kebanyakan organisasi memperuntukkan sumber yang banyak untuk merancang dan melaksanakan intranet korporat. Terangkan apakah intranet korporat dan bincangkan dengan terperinci kebaikan intranet korporat kepada organisasi. (20 Marks / Markah) End of Page. RM/MC/FAW/KMZ/ARAT Page 15 of 15

GP621: BASIC INDUSTRIAL MANAGEMENT

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