MEETING ON GREAT WOMEN ASEAN COLLECTION Grand Hyatt Erawan Hotel, Bangkok, Thailand, March Agenda

Transcription

1 MEETING ON GREAT WOMEN ASEAN COLLECTION Grand Hyatt Erawan Hotel, Bangkok, Thailand, March 2015 Day One (23 March) 08:30-09:00 Registration Agenda 09:00-09:30 Welcome Remarks Dr. Wimonkan Kosumas, Acting Director-General, Office of SMEs Promotion, Bangkok Ms Dana Stinson, Deputy Director of General Development Office, USAID/RDMA, Bangkok Madame Nguyen Thi Tuyet Minh, Chair, ASEAN Women Entrepreneurs Network, Ha Noi Mr. Praab Pianskool, Senior Representative Laos, Myanmar, Thailand, US-ASEAN Business Council, Bangkok 09:30-09:45 Photo session Introduction of Participants 10:10-10:30 Moving Forward with the GREAT Women ASEAN Collection: Introduction and Expectations Session 1. Planning, Consultation and Brainstorming on Product Group Development Direction of the ASEAN Collection Initial core group of ASEAN Collection entrepreneurs and supply-chain partners. Criteria for selection of the participating entrepreneurs and supply-chain partners.

2 Initial core group of ASEAN Collection products: home textiles and décor items; leisure and lady wear; lady accessories; and coffee, tea and spices Additional product lines for future inclusion in the ASEAN Collection. Targets and milestones for consolidating the ASEAN Collection products Branding, logo and trademarks Fair-employment and fair-trade standards and metrics Other issues for attention and decision Coffee/tea Break Open Forum and Q&A Break-out Session 1: Planning, Consultation and Brainstorming on Product Group Development Each core group of ASEAN Collection products to discuss their collection and the focus issues listed above. Each core group to select its own discussion lead and rapporteur for summary presentation in Session 5 Focus Product Category 1: Home Textiles and Décor Items (throw pillows, placemats and napkins, wall frames, bed sheets, etc.) Focus Product Category 2: Leisure and Ladies Wear Focus Product Category 3: Ladies Accessories, including jewelries Focus Product Category 4: Coffee, Tea and Spices (souvenir and individual packs, etc.) Focus Product Category 5: Optional or as decided by participants Networking Lunch

3 Session 2. Expert Presentations: Prerequisites in Product Group Development Moderator: Pacita Juan, ECHOstore and GW ( ) Presentations: Approaches and directions toward product design (visual, graphic, fusion in diversity but with a global appeal, stylized but aligned to ASEAN motifs and heritage, etc.). Speaker 1: Jeannie Javelosa, ECHOsi Foundation and GW Speaker 2: Dr. Siribenja Khovadhana and Kamolnate Kraitrakul, Silk Avenue Co., Ltd, Bangkok ( ) Testimonials: Experience sharing by participants on design and packaging, consumer preferences in different markets, and production conditions and standards. Pacita Juan, ECHOstore, Manila Xenia Palar, Runa House of Design&Museum, Bali ( ) Open Forum and Q&A Coffee/tea Break ( ) Break-out Session 2: Approaches and directions toward product design and packaging Each core group of ASEAN Collection products to discuss product designs, new products and how to integrate the design and packaging and new products into the Collection. Each core group to select its own discussion lead and rapporteur for summary presentation in Session 5 Day Two (24 March) Overview of Discussion and Decisions of Day Session 3. Open Forum: Planning, Consultation and Brainstorming on Product Business Development and on Participation in Product Showcases and Exhibitions ( ) ASEAN Showcase and Conference 2015, Kuala Lumpur, Malaysia, May 2015

4 Speaker: Ms Suraya Kulop Abdul Rahman, SME Corp. Malaysia, Kuala Lumpur ( ) Testimonials: Experience sharing on participation in international showcases and exhibitions and product showcase Patcharapimol Youngprapakorn, Samutprakarn Crocodile Farm and Zoo Co, Ltd, Golden Crocodile Agriculture (Thailand) Co, Ltd. And Silver C Exotic Leather Co, Ltd. Xenia Palar, Runa House of Design&Museum, Bali ( ) Open Forum and Q&A Requirements for exhibiting in the ASEAN SME Showcase and Conference 2015 Business matching opportunities and investment linkages Logistics arrangements and preparations Set-up costs and cost sharing for ASEAN Collection product exhibition and launching (in Malaysia in May 2015) Coffee/tea Break ( ) Session 4. Expert Panel Discussion: ASEAN Collection Product and Business Development--Investment and Incorporation Dimensions and Perspectives Moderator: Patty Alleman, Senior Regional Gender Advisor, USAID/Asia, Bangkok Networking Lunch Gender-lens Investing --Funding structures and sources for the ASEAN Collection Speaker 1: Kaylene Alvarez, CEO, Indigo Social Finance, Denver. Speaker 2: Jeannie Javelosa, ECHOsi Foundation and GW Legal Aspects of Cross Border Investment Speaker: Peerapan Tungsuwan, Lead Partner for Mergers & Acquisitions Practice Group and Head of the AEC Pharmaceutical Harmonization Sub-committee of Baker & McKenzie Ltd., Bangkok.

5 Break-out Session 3: Product Business Development and Participation in Product Showcases and Exhibitions Each of the four core product groups to deliberate on their planning for product development and collection and on marketing strategies. Each core group to select its own discussion lead and rapporteur for summary presentation in Session 5 Preparations for participation in the ASEAN SME Showcase and Conference in Kuala Lumpur and in other exhibitions Set-up costs and cost sharing for ASEAN Collection product exhibition and launching (e.g., in Malaysia in May 2015 and in Philippines during APEC 2015 in September) Logistics and customs clearance arrangements and preparations Marketing strategy and development of promotion materials for ASEAN Collection Marketing and promotional campaigns, tools and materials Give-away souvenirs at the key ASEAN and APEC meetings Seeking new business opportunities via digital marketing tools and solutions Market sizes and market access: direct marketing and (indirect) sub-contracting supply Financing, investment and corporate structures and vehicles for ASEAN Collection product and business developments Coffee/tea Break Session 5. Open Forum: Presentation of the ASEAN Collection Group presentations: Each of the four core groups to make a summary presentation or report on their proposed collection and production of collection; on design and packaging, marketing and promotional showcases; on funding and corporation aspects and elements; etc. Moderator: Pacita Juan, ECHOstore and GW

6 Day Three (25 March) Overview of Discussion and Decisions of Day Session 6. Expert Presentations: Intellectual Property Rights and Protection ( ) Presentation: Trademark registration and protection in ASEAN: (including registration requirements and processes, maintenance and renewal requirements, fees and costs, etc.). Speaker: Say Sujintaya, Partner, Intellectual Property Practice Group, Baker & McKenzie Ltd., Bangkok ( ) Testimonials: Experience sharing by participants on protection of their intellectual property rights in home and overseas markets ( ) Open Forum and Q&A Coffee/tea Break Session 7. Open Forum: Planning, Consultation and Brainstorming on the Focus Product in the Initial ASEAN Collection Moderator: Thitapha Wattanapruttipaisan, ACTI, Jakarta Focus Issues: Potential product lead/lead producer(s) Supply chain support and partnerships Coordination (e.g., composition, formation, design, packaging, etc.) Branding, trademark licensing and transfer of proprietary technology Supply and production volume and scheduling Quality standards conformance and certification Market outlets, taking orders and marketing campaigns Financing, investment and corporate structures and vehicles Other issues for attention and decision

7 ( ) Focus Product Group 1: Home Textiles and Décor Items (throw pillows, placemats and napkins, wall frames, bed sheets, etc.) ( ) Focus Product Group 2: Leisure and Ladies Wear ( ) Focus Product Group 3: Ladies Accessories ( ) Focus Product Group 4: Coffee, Tea and Spices Networking Lunch Session 8. Open Forum: Planning, Consultation and Brainstorming on Mapping the Ways Forward Moderator: Pacita Juan, ECHOstore, Manila Work program for GREAT-Women ASEAN Collection Dates for showcase or launch of the ASEAN Collection (together with logo and marks) Timelines for the formation of initial core entrepreneurs as well as of initial product groups Timelines for the expansion of core entrepreneurs as well as of initial product groups formation Timelines for the achievement of certain turnover volumes as well as of certain market access Financing, investment and corporate structures and vehicles Facilitating and coordinating role of the Business Alliance and development partners Monitoring and evaluation matrices Other issues for attention and road-mapping decision Coffee/tea Break Open Forum and Q&A Closing Remarks Ms Dana Stinson, Deputy Director of General Development Office, USAID/RDMA, Bangkok.