A Modern Take On The Agile Manifesto For Today s BA April 23, 2014

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1 A Modern Take On The Agile Manifesto For Today s BA April 23, Jama Software, Inc

2 INTRODUCTIONS DERWYN HARRIS Product Manager

3 Jama Software, Inc. Founded enterprise customers 20 of the Fortune of the top 25 contractors to U.S. government #1 technology brand #1 healthcare provider #1 semiconductor company

4 The World has changed Why rethink the manifesto? Software is everywhere Complexity has increased Projects still fail

5 The World has changed Which one do you think has had the biggest impact on process and methodologies over the last 14 years? Software is everywhere Complexity has increased Projects still fail

6 THE WORLD HAS CHANGED

7 THE STATE OF 2001 MOBILE SOCIAL MUSIC DOT COM COMPANI ES

8 THE STATE OF 2014 MOBILE SOCIAL MUSIC DOT COM COMPANI ES

9 SOFTWARE IS EVERYWHERE

10 SOFTWARE IS EVERYWHERE Automotive 100 million lines of Code Ecosystem around hardware Example: Tesla cloud based updates Banking Traditional brick & mortar services oriented Mobile banking, deposits using your camera phone, apps that allow you to budget and transfer money. Example: Square, Mint

11 COMPLEXITY HAS INCREASED

12 COMPLEXITY HAS INCREASED Product: Complex Technology Focus on Innovation Larger Ecosystem Company: Distributed teams Company involvement Risk of disruption 55% HAVE OVER 100 PRODUCTS. 38% HAVE OVER 250 PRODUCTS

13 PROJECTS STILL FAIL

14 PROJECTS STILL FAIL Teams Out of Sync (Business and Engineering) No Silver Bullets Decisions have big impacts People matter

15 The definition of Failure has shifted Working software vs MVP Failure can be used as part of a feedback loop It s what you do next that matters

16 IS THE MANIFESTO AGILE OR IS AGILE THE MANIFESTO?

17 THE AGILE MANIFESTO v.2001 individuals and interactions working software customer collaboration responding to change OVER processes and tools comprehensive documentation contract negotiation following a plan That is, while there is value in the items on the right, we value the items on the left more.

18 THE AGILE MANIFESTO v.2001 Individuals and interactions Waterfall did not reward interactions Individuals were considered resources Interaction options were limited OVER Processes and tools Tools were cumbersome Process was heavy and manual Tools didn t drive process

19 THE AGILE MANIFESTO v.2014 Individuals and interactions Teams are more complex Options to interact have increased COMBINED WITH Processes and tools Tools have matured Many more processes Agile is a process

20 THE AGILE MANIFESTO v.2001 Working software Software was more simple Software was typically just software OVER Big reveals were scary Comprehensive documentation A reaction to cumbersome docs Documents were done in silos Was debated

21 THE AGILE MANIFESTO v.2014 Working software No longer just software Definition of working is often debated Continuous delivery BALANCED WITH Comprehensive documentation Documentation no longer means Word docs We are documenting all the time Documenting includes decisions

22 THE AGILE MANIFESTO v.2001 Customer collaboration OVER Required customers to be on-site Often a proxy customer Collaboration meant something different Contract negotiation Contracts feel final and distant The problem was expectations set by business vs. engineering

23 THE AGILE MANIFESTO v.2014 Customer collaboration Collaboration has changed Speed and innovation has changed our interpretation of the customer? Collaboration vs. Feedback loops COMBINED WITH Contract negotiation Contracts have not gone away It s about communication and alignment Negotiation is synonymous to Collaboration

24 THE AGILE MANIFESTO v.2001 Respond to change OVER Change was treated as a gate Response was to block or mitigate Business vs Engineering Follow a plan Plan was synonymous with rigid Only bad if the plan was bad

25 THE AGILE MANIFESTO v.2014 Respond to change Speed of understanding and resolution is key Requires connections Requires collaboration COMBINED WITH Follow a plan You say plan, I say vision Follow together vs. follow blindly Communication and alignment

26 WHAT S NEXT

27 MODERN PRODUCT DELIVERY

28 FUTURE METHODOLOGIES Data and science will drive decisions Culture will be a focus Individual behavior will be a driver Solutions (tools) take a larger role

29 RECOMMENDATIONS

30 STEP ONE PAUSE & RETHINK Decouple the manifesto from Agile Continue to shift our understanding of failure Evaluate your current communication modes Track metrics and use them to iterate your process Think of agile from an organization perspective

31 STEP TWO - COMMUNICATION Find ways to constantly provide visibility Find ways to allow communication and opinions to flow freely Identify where decisions are made and captured Constantly ask if people understand not only what they are doing but why

32 STEP THREE - EVOLVE Open up the dialog about culture Embrace process Communicate, Communicate, Communicate Write it down early Write it down in a shared place Start with too much information then work your way back. Find the balance.

33 WHAT IF The agile manifesto was written today?

34 THE AGILE MANIFESTO v.2001 individuals and interactions working software customer collaboration responding to change OVER processes and tools comprehensive documentation contract negotiation following a plan That is, while there is value in the items on the right, we value the items on the left more.

35 BUILD GREAT PRODUCTS Jama Software, Inc

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