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1 <Insert Picture Here> Powering innovation through simplify IT Jürgen Kunz Senior Vice President Northern Europe & Managing Director Oracle Germany

2 Navigating Complexity by Simplifying I.T. 2

3 Graphic Section Divider 3

4 What We Hear Maintenance Niche Expensive Tuning Rigid Testing Brittle Heterogeneous Slow Proprietary Legacy Point to Point Inflexible Fragmentation IT Environment Custom First Generation Integration Hard Coded Status Quo Application Silos 4

5 63 % 21 % 16 % Run the Business Grow the Business Transform the Business Source: IT Metrics: IT Spending and Staffing Report, 2012, Gartner Research,

6 I.T. Innovation 6

7 ASSEMBLING THE 7

8 TO WORK TOGETHER 8

9 TO WORK TOGETHER 9 Insert Information Protection Policy Classification from Slide 13

10 introducing EXADATA X3 DATABASE IN-MEMORY MACHINE 10

11 Oracle Exadata X X Warehouse OLTP & VLDB Scale-Up Massive Flash All I/Os to Flash Disk-Centric Flash Acceleration Flash-Centric DRAM Acceleration 11

12 Oracle Exadata X3 Database In-Memory Machine Same price as Oracle Exadata X2 All X3 Database Machines 4X Larger Flash Memory 20X More Write Performance 33% More Data Throughput 10% to 30% Lower Power 22 TB of Flash Memory per Rack Exadata Smart Flash Write Caching 100 GB/sec running SQL Up to 3 Kilowatt Reduction per Rack 33% Faster Database CPUs X3-2 Database Servers 8-Core Xeon SandyBridge E % More Memory Full 10Gb 10% Ethernet to 20% to Lower Data Center Power 1 TB to 2 TB per Rack 40X 10Gb ports per Rack 12

13 introducing EXALOGIC X3 ELASTIC CLOUD 13

14 Oracle Exalogic Elastic Cloud EXTREME PERFORMANCE FOR JAVA APPLICATIONS EXTREME PERFORMANCE FOR ORACLE BUSINESS APPLICATIONS NATIVELY LEVERAGES EXADATA BEST CONSOLIDATION PLATFORM 14

15 15

16 CUSTOMER BIG DATA/ANALYTICS MOBILE SOCIAL CLOUD EXPERIENCE 16

17 Oracle s Complete Customer Experience NEED / RESEARCH SELECT PURCHASE RECEIVE / USE MAINTAIN / RECOMMEND Web Mobile Social In-store Oracle ATG Web Commerce Oracle RightNow CX Cloud Service Oracle Retail Point of Service Oracle Knowledge Management Oracle Cloud Social Engagement and Monitoring Kiosks Call center Oracle Siebel Oracle WebCenter Oracle Retail Store Inventory Management Oracle Endeca Guided Search Oracle Cloud Social Marketing 17

18 Overview of Oracle Open World

19 Oracle Cloud Platform Services Application Services Social Services Common Infrastructure Services 19

20 Complete Suite of Integrated Services Application Services Human Capital Management Talent Management Sales & Marketing Customer Service & Support Enterprise Resource Planning Planning & Budgeting Financial Reporting Social Services Social Marketing Social Engagement & Monitoring Social Network Social Sites Data & Insight Platform & Infrastructure Services Database Java Developer Storage Messaging 20

21 Co-Mingled Data Complete Data Isolation COMPANY YOUR B DATA COMPANY A YOUR DATA COMPANY A COMPANY B 21

22 APR MAR FEB JAN YOUR DATA CENTER Flexible Upgrades Flexible Deployment 22

23 SIMPLIFY I.T. 23

24 Oracle Kundenumfrage Nehmen Sie an unserer Umfrage teil und gewinnen Sie ein Apple ipad! Fragebögen am Oracle Stand oder im Smartphone ausfüllen. Einfach den QR-Code scannen. 24