MBA. S.No Specialization Semester Subject Code Subject Name Course Material To Be Used MARKETING MANAGEMENT DBA 1652_Marketing Management
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1 AIRLINE OPERATIONS AND MANAGEMENT Fundamentals of Air Transport Management, P.S. Senguttuvan, Excel AIRPORT PLANNING AND ADMINISTRATION Principles of Airport Economics, P.S. Senguttuvan, Excel AVIATION MANAGEMENT Aviation Management, Ratandeep Singh, Kanishka 1 AIRLINE AND AIRPORT MANAGEMENT I AVIATION AND AIRPORT SECURITY Aviation and Airport Security, Kathleen M. Sweet, Pearson AIRCRAFT LAW AND CONVENTION Aircraft Manual Volume 1 & Volume 2, Sterling Book House AIRPORT ENGINEERING Airport Engineering, Rangwala,Charotar
2 CORPORATE FINANCE Corporate Finance, Aswath Damodaran, Wiley BANKING Introduction to Banking, Vijayaragavan Iyengar, Excel MUTUAL FUNDS Mutual Funds in India - Emerging Issues, Nalini Prava Tripathy, Excel E-BANKING Core Banking Solution, Revathy Sriram M, PHI 2 BANKING, INSURANCE AND FINANCIAL SERVICES I TREASURY MANAGEMENT Treasury Management in India, Avadhani, Himalaya RISK MANAGENMENT INSURANCE Risk Management and Insurance, Trieschmann, Hoyt, Thomson
3 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT DBA 1750_Security Analysis & Portfolio Management FUTURE, OPTION & DERATES Options, Futures & Other Derivatives, John C Hull, PHI MANAGEMENT OF COST & CONTROL SYSTEM Cost Accounting, Banerjee Bhabatosh, PHI 3 FINANCIAL MANAGEMENT I PROJECT MANAGEMENT Project Management, A Managerial Approach, Jack.R Mexdith, Wiley CAPITAL MARKETS Capital Markets, Dr. S. Gurusamy, Vijay Nickole MERGERS ACQUISTION AND CORPORATE RESTRUCTURING Mergers, Restructuring and Corporate Control, J.Fred Weston, PHI
4 OPERATIONS RESEARCH DBA 1701_Applied Operational Research For Management OPERATIONS MANAGEMENT DBA 1651_Production Management INTERNATIONAL BUSINESS International Business, Charles W L Hill, Arun K Jain, TMH 4 GENERAL MANAGEMENT I MATERIALS MANAGEMENT Purchasing and Materials management, P. Gopalakrishnan, TMH MANAGEMENT OF SERVICES Service Management, James A.Fitzsimmons, TMH MARKETING RESEARCH Marketing Research, David J Luck, PHI
5 OPERATIONS RESEARCH DBA 1701_Applied Operational Research For Management MANAGING HEALTH SERVICES Hospitals, Kunders, TMH GLOBAL HEALTH ISSUES Global change and Health, Kelley Lee & Jeff Collin, TMH HEALTH LAWS & INDUSTRIAL RELATIONS Dynamics of Industrial Relations, Mamoria and Mamoria, Himalaya 5 HEALTHCARE AND HOSPITAL MANAGEMENT I ISSUES IN PUBLIC HEALTH Issues in Public Health, Joceline Pomerleau, TMH HEALTH POLICY AND HEALTH CARE EVALUATION 1. Making Health Policy, Kent Buse, TMH,2. Health Care Evaluation, Sarah Smith, TMH
6 PERFORMANCE MANAGEMENT Performance Management, Herman Aguinis, Pearson COMPENSATION MANAGEMENT Compensation Management in a Knowledge Based World, Richard I. Henderson, Pearson INDUSTRIAL RELATIONS & LABOUR LAWS Dynamics of Industrial Relations, Mamoria and Mamoria, Himalaya 6 HUMAN RESOURCE MANAGEMENT I KNOWLEDGE & CHANGE MANAGEMENT DBA 1735_Knowledge Management ORGANISATIONAL DEVELOPMENT DBA 1763_Organisation Theory Design And Development TRAINING & DEVELOPMENT DBA 1747_Training Needs - Analysis And Measuring The Effectiveness
7 OPERATIONS RESEARCH DBA 1701_Applied Operational Research For Management LOGISTICS AND SUPPLY CHAIN MANAGEMENT Supply Chain Logistics Management, Bowersox, Closs, Cooper, TMH E-COMMERCE DBA 1727_E-Commerce Technology And Management EXPORT PROCEDURES & DOCUMENTATION Export Import Procedures and Documentation, Dr.Khushpat S. Jain, Himalaya 7 INTERNATIONAL BUSINESS MANAGEMENT I INTERNATIONAL BUSINESS CULTURE Managing a Global Workforce, Charles M. Vance, PHI MANAGING GLOBAL BUSINESSES International Management, John B. Cullen, Cengage
8 PRODUCT AND BRAND MANAGEMENT Product Management in India, Ramanuj Majumdar, PHI CONSUMER BEHAVIOUR DBA 1722_Consumer Behaviour INDUSTRIAL AND AGRICULTURAL MARKETING 1. Industrrial marketing, Brierty, Betty H. Reeder, PHI,2. Agricultural Marketing in India, S.S. Acharya, N.L. Agarwal, Oxford IBH 8 MARKETING MANAGEMENT I RETAIL AND LOGISTICS MANAGEMENT Principles of Retailing, John Fernie, Elsevier SERVICES MARKETING DBA 1721_Services Marketing INTERNATIONAL MARKETING International Marketing, Sak Onkvisit, PHI
9 OPERATIONS RESEARCH DBA 1701_Applied Operational Research For Management SOFTWARE PROJECT MANAGEMENT DBA 1728_Software Project And Quality Management ENTERPRISE RESOURCE PLANNING Concepts in ERP, Ellen Monk, Bret Wagner, Cengage 9 SOFTWARE ENTERPRISES MANAGEMENT I SOFTWARE ESTIMATION & COSTING Estimating Software Costs, Capers Jones, TMH SOFTWARE MAINTENANCE Software Maintenance, Ramesh and Ramesh, TMH SOFTWARE QUALITY ASSURANCE Software Quality Engineering: Testing, Quality Assurance,, Jeff Tian, Wiley
10 NETWORK MANAGEMENT Network Management: Principles and Practice, Mani Subramanian, Pearson TELECOM POLICIES & TECHNOLOGY Telecommunication Switching systems and networks, Thiagarajan Viswanathan, PHI INTERNETWORKING TECHNOLOGY Internetworking with TCP/IP Volume 1, Douglas E. Comer, Pearson 10 TELECOM MANAGEMENT I SERVICES MARKETING DBA 1721_Services Marketing TELECOM SERVICES AND INFORMATION SECURITY 1.Mobile Communications, Jochen Schiller, Pearson,2. Information Security, Dhiren R. Patel, PHI MARKETING RESEARCH Marketing Research, David J Luck, PHI
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