New Challenge in CAE from Asia. FunctionBay, Inc.

Transcription

1 New Challenge in CAE from Asia FunctionBay, Inc.

2 Company History : Recursive Dynamics Inc. was founded in Korea : RecurDyn V2 was released and marketing was started : FunctionBay U.S.A was founded : The company name was shifted to FunctionBay Inc : RecurDyn V3 was released : KUSCO-Japan invested and is selected as a Japanese Business Partner : RecurDyn V4 Release seminar in Tokyo : RecurDyn is introduced and distributed in Taiwan : RecurDyn V4 Release seminar in Shanghai, Beijing : RecurDyn is introduced and distributed in China : RecurDyn is introduced and distributed in South-Asia : RecurDyn V.4.1 is Released : First FunctionBay User Conference : FunctionBay China will be established

3 Company Symbols Name : FunctionBay, Inc. Logo : Slogan : It just works better RecurDyn Logo Color : Blue

4 Products RecurDyn/Solid : CAD & Modeler, Animation, Post- Processor RecurDyn/Solver : Rigid & Flexible MBD RecurDyn/Toolkits : Flex, Linear, Auto, Train, HM- Track, LM-Track, Chain, Pulley, Control, Manager, Electro, Hydraulics, 2DMTT, 3DMTT, Cable, etc CFDyn/Professional : Planned Engineering Solver business (OEM Business) Game solver and other applications

5 Current Key Customers Komatsu Ltd., Alpine Japan, Hitachi-Construction, Hitachi-Machine lab, Toyota, Seiko-Instrument, Fuji-Film, Film, Toshiba Tokyo Metropolitan Edu.. Center Keenaw Research Center (U.S. Army winter proving ground) Xerox, John-Deere Samsung electronics, Hyundai-Heavy Heavy Industry, LG-Cable, Hyundai-Motors, Hyundai-Mobis Mobis,, Hyundai-Heavy Heavy electric Agency for Defense Development, POSCO Agricultural Machine R&D Center in Korea Korea Machine R&D Center KORAIL, Korea Institute of Science & Technology Transportation Research Center, Korea Electric R&D Center Many Universities (More than 30 universities in worldwide)

6 Company Structure Function Bay HQ (Management Team) International & Planning Marketing & Sales Finance & Accounting R & D Center - Business Development - International Affairs - Legal Affairs - Foreign Function Bay Subsidiary - Foreign Distributor - Foreign Partnership - Strategic Planning - Domestic Marketing & Sales - Domestic Partnership - Domestic Advertisement - Training & Education - Consulting - Manual Development - Quality Control - Finance & Accounting -Tax - Material Procurement - Human Recourses - Development - Consulting -Test Interface 1 Interface 2 U.S. operation, FBUS JP operation, KUSCO CN, AP operation, FBC KR operation, FBK RD Solver CFD

7 Worldwide Sales Channel Expansion Korea (Since ) FunctionBay Inc, Seoul Japan (Since ) KUSCO-Japan, Tokyo, Osaka USA (Since ) FunctionBay Inc. USA, Ann Arbor, Michigan China (Since ), FunctionBay China ( ), Beijing Sub-Distributor in Beijing, Shanghai, Chendu South-Asia (Since ) Distributors in Taiwan, Singapore, Malaysia Europe (Since 2003) : Planned

8 CAD/CAE Market Consolidation CAD/CAM Unigraphics PTC Industries Auto/Aero Auto/Aero Other Services IBM EDS Partners? PDM ENOVIA Windchill DMU Navigator Division Solids ACIS? CAM Deneb Unigraphics Vericut Mid-Range FEA Mechanical System Simulation SolidWorks Elfini, GPS, SRAC Kinematics Solid Edge Ideas Pro/Desktop Mechanica Mechanica Test What is the best combination of software?

9 Market Situation in Mechanical Simulation FEA Buyer s Market Slow Revenue Increase Less New Rooms in Market Many Strong Competitors Technically Well Established Several Solutions General UI is good for Designer MBD Seller s Market Fast Revenue Increase Large New Rooms in Market Only One Big Player Technically in Early Stage Only One Best Solution General UI is not enough for Designer

10 Market Assessment Target Revenue in 2004 : $ 10M Driving Force : Best product, Best service, Best price Penetrate weak areas of competitors (High speed, High stiff, and Discontinuity problems) Automotive (cars, light trucks, heavy trucks and off-road vehicles, train) Aerospace (planes, spacecraft, defense, satellite) Machinery (manufacturing and assembly equipment, printing presses, etc.) Electro-mechanical products (photocopy machines, magnetic and optical storage devices, laser and inkjet printers, etc.) The total Mechanical CAE market is approximately $1 billion, but huge rooms for Design area. However, this market deals today primarily with engineering analysts. It is very important to realize that the development of custom product simulation modules can greatly expand the user base and usage related to product simulation. Robust and fast solver is absolutely necessary Toolkits, Macro and Customization

11 RecurDyn / Professional Components RecurDyn / Professional Post Processor (Animation + Plotter) Solid Modeler (CAD Interface) Solver Toolkits

12 RecurDyn / Architecture Design CAE Oriented Modeler RecurDyn V4 Modeler CAD Embedded Modeler Good For Engineering Analysis but Bad for Modeling ADAMS, DADS, NATRAN/PATRAN Etc., CAD Like Modeler For CAE Good For Modeling And Also Good for Engineering Analysis RecurDyn Good For Modeling but Bad for Engineering Analysis Mechanica Motion, DDM, etc

13 Modeling Performance zone RecurDyn CAD Embedded CAE Oriented RD/Toolkits Engineering Performance zone Advantages of CAE oriented X Advantages of CAD embedded + Toolkit (Extension of engineering performance) = RecurDyn

14 Competition : Strengths and Weaknesses Competitions High-Range : ADAMS, DADS, Mechnica, Simpack Mid-Range : DDM, Working Model CFD/Professional : Star-CD, Fluent, CFX, ICEPAK, FIDAP, etc Product Strengths Robustness and Simulation Speed Superior User Interface Customizability (Macro) and Toolkits Low Development Cost Product Weaknesses Newness Not Much Business Experiences Sales Channels are developing Limited Financial Recourses

15 Mechanical System Simulation Market (2000) $ 100 Million with 10% - 20% increase every year Pro-M 15% DADS 10% WM 5% Etc. 15% ADAMS 55%

16 Expected Mechanical System Simulation Market of FunctionBay (2005) $ 150 Million with 5% - 10% increase every year Revenue of RecurDyn RecurDyn DADS 15% 10% Pro-M 10% Million Dollar ADAMS 55% Etc. 10% Year