THE WORLD S MOST IMPORTANT GATHERING OF CIOs AND SENIOR IT EXECUTIVES

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1 AUSTRALIA BRAZIL INDIA JAPAN MIDDLE EAST NORTH AMERICA SOUTH AFRICA SPAIN 2015 SPONSOR PROSPECTUS THE WORLD S MOST IMPORTANT GATHERING OF CIOs AND SENIOR IT EXECUTIVES 4 8 October Orlando, Florida gartner.com/us/symposium

2 Symposium/ITxpo Worldwide 2015 Global Portfolio Orlando, Florida 4-8 October 8,700 Attendees 3,200 CIOs Barcelona, Spain 8-12 November 5,100 Attendees 2,100 CIOs Dubai, UAE May 550 Attendees 200 CIOs Tokyo, Japan October 1,200 Attendees 300 CIOs São Paulo, Brazil October 1,500 Attendees 400 CIOs Goa, India 2-5 November 1,000 Attendees 350 CIOs Cape Town, South Africa September 1,300 Attendees 350 CIOs Gold Coast, Australia October 1,600 Attendees 650 CIOs In 2015, the Gartner Symposium/ITxpo series will attract more than 20,000 senior IT executives, including 7,500 CIOs worldwide. 2 Unparalleled Global Reach 2

3 Introduction About Symposium/ITxpo The CIO Focus Gartner Symposium/ITxpo is the world s most important gathering of CIOs and senior IT executives. For over 25 years, our flagship conference has explored what s on the IT horizon with confidence and accuracy enabling senior executives to create, validate and execute transformative business technology strategies. Delivering independent and objective content with the authority of the world s leading IT research and advisory organization, Gartner Symposium/ITxpo has built a reputation among IT and business executives as the most trusted source of insight, inspiration, tools and relationships in the world. Here is why Symposium/ITxpo is the destination of choice for thousands of CIOs and senior IT executives every year: Knowledge. Over 500 analyst presentations, interactive workshops, clinics and roundtables offer actionable takeaways that address today s hot topics. Insight. Access to the unrivalled authority and collective brainpower of the most respected analyst team in the industry. Solutions. Ability to evaluate IT products and services from the world s leading technology and service providers in an exclusive setting. Timing. Attendees return to the office with the actionable strategies and tactics they need to create a clear action plan for the next twelve to eighteen months. Connections. Networking with more than 8,700 IT professionals who share their challenges and concerns. The CIO Program at Symposium/ITxpo is a key component of the conference attracting CIOs from the world s leading organizations. The focus is on the issues, decisions and actions required for CIOs to effectively drive business forward through IT-led innovation and operational excellence. The fact that Symposium/ITxpo draws an ever expanding global audience of CIOs is due in large part to the forwardthinking, actionable advice they can only obtain in this forum. The combination of exclusive content, peer networking and interaction with the leading technology and service providers add up to a must-attend event for CIOs. 3

4 Program Review ITxpo 2015 is Theme: Technology Rise in Action to the Challenge This is a decisive moment. A digital wave is sweeping through every industry, organization and culture. There is no room to stand on the sidelines, no safe haven to ride out this disruption. Digital will continue to define and redefine business for an entire generation to come. Which makes this a defining moment for every CIO: a chance to rise up, take risks, and transform your mission critical priorities into bold business outcomes. From big data to security this is the time to operate at two speeds: pursuing agile practices to compete at digital speeds while focusing on rock-solid IT reliability to support your core business. Gartner Symposium/ITxpo 2015 will help you discover the precise speed, agility, and leadership skills you need to harness this massive wave of technology change. From personal development to process reinvention, Gartner is here to help you Rise to the Challenge Track Descriptions Technology and Information Renovate the IT Core How can you modernize, measure and manage a missioncritical runtime environment and partner ecosystem that is high-performing, robust, efficient and responsive to change? As the value of legacy IT plummets, CIOs must create core capabilities that support the digital business. Emphasizing near-term modernization, measurement and management, this track helps attendees balance legacy and digital models, optimize costs and benefits, and deliver an IT ecosystem that is reliable and responsive to change. Architect the Digital Business What patterns and practices can you use to deliver scalable, safe and ethical digital business solutions? Exciting new patterns, principles, practices and architectures are emerging to meet the dynamic requirements of the digital business. This track presents the newest thinking in enterprise and solution architecture, covering crucial strategies for applications, information, security and other domains while exploring integrative digital business platforms. Plan for the Digital Future What should be on your 3- or 5-year technology and business radar? Further out? What should you be thinking about that you re currently not? Organizations with a future-focused digital strategy in place are in an ideal position to manage disruption, exploit opportunity and deliver long-term digital business benefits. Featuring Gartner s progressive Maverick and Signature Series research, this track offers CIOs a visionary look at the technologies, economics and demographics that will emerge in the coming decade. Leadership Lead the Digital Enterprise How do you become a more effective leader in the digital enterprise? As digital disruption intensifies and organizations struggle to stay ahead of change, successful CIOs lead their IT organization in bold new ways. Designed to guide the CIO s leadership journey, this track helps attendees strengthen their professional effectiveness, increase their influence over business and IT stakeholders and capture the spirit of a digital entrepreneur. Create a Dynamic Organization How can you harness the potential of people and skills to change the culture and to build digital business? People play a pivotal role in the successful digital enterprise, both individually and collectively. With an emphasis on skills, culture, organizational structure and interaction, this track offers new ways to harness human capital. It shows CIOs how to acquire and develop IT talent, facilitate collaboration across roles and disciplines, and democratize how information is used, accessed and applied throughout the enterprise. Business Outcomes Drive Business Growth How can you help grow the business, especially through new revenue streams and high-value outcomes? For many organizations, making a commitment to digital business is the goal. Operational efficiency is expected. Creation of customer-centric processes and revenue streams is the new imperative. This track helps attendees plan and deliver high-value business outcomes through business agility, market responsiveness and compelling customer experiences. 4

5 Symposium/ITxpo Orlando Audience Profile* 8,700 3,200 4,200 Companies Job Title Consultant/Specialist - 1% Other Architect/Engineer 3% 4% Company Size (by employees) Small (1-749) 19% Manager 14% C-Level 40% XX-Large (20,000+) 42% 12% Medium (750-1,999) 25% Director 13% VP 14% X-Large (5,000-19,999) 13% Large (2,000-4,999) Audience represents $710 Billion in IT Budgets IT Budget Attendees Industries by Industry $201M+ 20% $101M-$200M 7% 11% $51M-$100M 15% $21M-$50M < $1M 8% $1M-$5M 17% 10% $6M-$10M 12% $11M-$20M Gov t/public Sector 27% Other Transportation 2% Media 3% Retail 4% 19% Financial Services 2% 6% Energy & Utilities 10% 17% Healthcare 10% Manufacturing Services *based on 2014 Symposium/ITxpo Orlando attendees This is an excellent opportunity to meet with the highest level IT decision makers from many types of organizations. CIO, City of Plano 5

6 Symposium/ITxpo Orlando Audience Profile Audience Insights* Purchasing Authority 98% 94% 75% have IT budgets of $6M and higher 86% have engaged a provider(s) first met at ITxpo of attendees have a role in the purchasing process will evaluate new products and technology providers at ITxpo *based on 2015 Symposium/ITxpo Orlando audience survey data Event Highlights: 500+ Sessions 200 Gartner Analysts 7 Keynotes 10 Role-based Tracks 11 Industry Tracks on Industry Day 70 Analyst/User Roundtables 130 Workshops 28 Gartner Magic Quadrant Sessions 70+ Solution Provider Sessions 11 ITxpo Marketplaces 300 Solution Providers Who Will Attend? executives - Applications - Business intelligence - Business process improvement - Data center and IT operations - Enterprise architects - Enterprise information management - Infrastructure and operations - Networking, wireless and mobility - Program and portfolio management - Security and risk management - Sourcing and vendor management Top 10 CIO Technology Priorities in 2015 Top 10 Technology Priorities Ranking Business intelligence and analytics 1 Infrastructure and data center 2 Cloud 3 ERP 4 Mobile 5 Digitalization/Digital Marketing 6 Security 7 Networking voice and data communications 8 Customer Relationship Management 9 Industry specific applications 10 Ranking based on how many CIOs cited each as a top 3 new spending priority for Source: Gartner EXP (October 2014) The 2,810 CIOs surveyed represent more than $397 billion in corporate and public-sector IT budgets in 84 countries. 6

7 Symposium/ITxpo Orlando Audience Profile* Team Attendance More than 200 organizations took advantage of our Team Send Program in 2014, with five or more IT leaders in attendance. Below are a few of the organizations that attended as teams. Sample Fortune 1000 companies attending in 2014 Aetna American Express Bayer AG Berkshire Hathaway Boeing Northwestern Mutual Office Depot Ohio University Penn State Prudential Financial Starwood Hotels & Resorts State of Texas (et al) Time Warner Toyota University of Miami US Federal Government Volkswagen Wells Fargo based on 2014 Symposium/ITxpo Orlando attendees 7

8 About ITxpo For many of us, this is one of the few times where we can give undivided attention to vendors who may have something valuable for us. VP of Innovation, Western Governors University ITxpo: Technology in Action The ITxpo exhibit floor provides IT leaders with direct access to the leading technologies and services. Attendees gain insight into their specific issues in conference sessions and analyst one-on-ones and can take this knowledge to ITxpo for deeper discussions with relevant solution providers. Attendees have told us ITxpo provides their best opportunity all year to assess the vendor landscape while away from the distractions of the office. They come with future projects in mind to have meaningful discussions and identify technology providers for follow-up. Sponsors at ITxpo define themselves as key players in their technical area and have a unique opportunity to reach an elite group of CIOs and IT leaders. ITxpo Marketplaces The ITxpo exhibit floor is arranged into eleven marketplaces to assist attendees in their solution discovery process and enhance vendor visibility. Aligned to the roles of IT leaders the marketplaces include: Management Software Communications 8

9 About ITxpo Continues to be the best IT event I ve ever attended. Well worth the time and investment. I intend to bring all my IT leaders next year. Deputy Director, US Federal Government Activities on the ITxpo Exhibit Floor Magic Quadrant Sessions Analyst led sessions focused on a Gartner Magic Quadrant. The sessions give attendees the unbiased vendor assessment information they need to support their technology acquisition decisions with qualitative analysis on specific technologies and the leading suppliers. ITxpo Theaters Fast-paced presentations on product announcements, demos, road maps and product visions. Learning Labs Attendees experience vendor solutions first hand in learning labs. A unique opportunity to explore and test drive the industry s new and innovative products. Emerging Technologies Pavilion The most intriguing up-and-coming providers in IT, including Gartner Cool Vendors, across key markets. Demonstrations and theater presentations highlight what makes these potential mega-vendors of tomorrow so unique. Solution Provider Sessions Sponsors share case-study insight into their products and services through real life stories delivered by clients who have deployed their solutions successfully. ITxpo Receptions Attendees enjoy the ITxpo receptions as a place to network, find solutions for upcoming projects and learn about the latest technologies. ITxpo is designed to facilitate a meaningful exchange of ideas, and the lively environment is enhanced with food and drink. Face-to-Face Sponsor Meetings Private sessions with sponsors to discuss attendees projects at various stages in their buying cycle. 9

10 About Gartner Strategic depth, comprehensive coverage and an independent point of view that s the power of Gartner. 9,000+ Client Organizations 980 Analysts in 85 Countries 72% of the Fortune % of the Global ,000 one-to-one client interactions per year World s largest CIO community Quoted by media 70 times per week Known throughout the world for our proprietary research, analytics, disciplined methodologies and actionable advice, we re valued for our ability to accelerate initiatives, manage costs, introduce best practices and increase confidence and credibility in IT leadership. At Gartner, our expertise is a result of collaboration, transparency, objectivity and an ongoing commitment to the success of our clients. It s also the foundation for one of the longest running IT events today. Symposium/ITxpo is what Gartner does best an intensive five-day immersion in the IT research, information and objective guidance for IT leaders to make the right decisions for their organizations. Gartner Events Portfolio The Gartner Events portfolio has been carefully crafted to deliver both breadth and depth to CIOs and the IT roles that support the organization. Symposium/ITxpo The paramount event for CIOs and senior IT leaders to experience all Gartner offerings in person. Keynotes from leading CEOs and industry thought leaders and the full force of Gartner research immerse attendees in new knowledge and networking. Technologists Summits Focused programs targeted to specific roles. IT professionals find insight and develop road maps to success for both their organization and themselves. CIO Leadership Forum Executive-only programs for exploring business, technology and leadership strategies. Select CIOs discover how to translate strategic direction into actionable results. Catalyst Conference The must attend event of the year for technologists tasked with developing and executing on a strategy to leverage mobile, cloud, and big data to drive operational effectiveness and competitive advantage. Catalyst as the name implies is about driving meaningful change within the industry and organization. CIOs and IT Leaders CIOs CIOs IT Role Leaders 10

11 Gartner Events Snapshot 2015 SYMPOSIUM/ITXPO The World s Most Important Gathering of CIOs and Senior IT Executives Global North America EMEA Latin America APAC Symposium/ITxpo May Dubai, UAE Symposium/ITxpo September Cape Town, South Africa Symposium/ITxpo October São Paulo, Brazil Symposium/ITxpo October Gold Coast, Australia Symposium/ITxpo November 2 5 Goa, India Symposium/ITxpo November 8 12 Barcelona, Spain CONFERENCES Gartner conferences focus on specific topics, technologies and industries that are top-of-mind. NEW Digital Marketing Conference May 5 7 San Diego, CA Supply Chain Executive Conference May Phoenix, AZ Catalyst Conference August San Diego, CA Business Process Management Summit September 9 11 National Harbor, MD Customer 360 Summit September 9 11 San Diego, CA ão Paulo, Brazil ão Paulo, Brazil Japan 39

12 gartner.com/us/symposium 2015 For sponsorship opportunities, call or exhibit@gartner.com Premier Sponsors 2015 Marketplace Sponsors 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, info@gartner.com or visit gartner.com.

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