TREASURY & RISK GROUP 2017 MEDIA KIT

Transcription

1 TREASURY & RISK GROUP 2017 MEDIA KIT

2 2 ALM MEDIA KIT INTRODUCTION Welcome to the new ALM media kit. You ll notice a few changes that we think will improve your experience, making it easier to engage with us. OVERVIEW OF SOLUTIONS You can increase your exposure, reach your target markets, and achieve business challenges by partnering with ALM. This updated media kit provides a basic overview of the solutions we use to help our clients attain their goals. DIGITAL EDITORIAL CALENDAR The industry is ever-changing, therefore ALM now publishes a digital editorial calendar that provides you with a more flexible and up-to-date resource. Contact your sales manager for upcoming issues and topics that align with your target audiences and goals. PRICING When partnering with ALM Media, you will have access to a highly-targeted, fully engaged audience. You can expect to receive a competitively-priced solution that reflects this value. Your sales manager can create the right solution for you. For more information, please contact Rob Akert, National Sales Manager, at

3 3 MARKETING SOLUTIONS ALM tailors programs to help you guide your clients through their respective buyers journeys. YOUR CLIENTS BUYING JOURNEY AWARENESS > CONSIDERATION > COMPARISON > DECISION Increase brand awareness Launch new products or services Create direct association of your brand when clients are looking for solutions to their biggest challenges Deliver proof points and data that showcase your value vs. your competition Personally connect with target prospects Brand refresh/shift perception of brand Build perception of leading industry expertise for key finance and risk topics, products and solutions Inform your prospects of the benefits of your products and solutions Generate leads for increasing your book of business Solidify relationships with existing clients MARKETING GOALS

4 4 INCREASE AWARENESS & BUILD YOUR BRAND Lea r n m o re at a c tivate. a lm.co m MULTI-PLATFORM ADVERTISING AND SPONSORSHIPS Reach your target audience across multiple media touchpoints. DIGITAL SPONSORSHIPS Create a digital campaign to meet your exact goals. Includes standard IAB units plus high-impact and content-rich units to increase awareness, promote content and drive more clicks. Our integrated sponsorships cross all media touchpoints to deliver highly relevant content around critical industry topics, annual editorial special coverage and industry award programs to name a few. Each sponsorship offers multiple opportunities for branding, messaging and content marketing aligned to our brand s most coveted features. enewsletters Reach opt-in subscribers to our enewsletters and connect your message when our audience is most engaged with content. CO-BRANDED S Co-branded marketing introduces your message, generates interest and drives response. Target by brand or specific audience segments. NEW 2017 SOCIAL MAKING STRIDES WITH THE HELP OF TECHNOLOGY DIGITAL SPONSORSHIP PAGE 2 Sponsored by: Kyriba & Reval APRIL 2016 SPECIAL REPORT treasuryandrisk.com Sponsorship of our top-performing content allows you to prominently feature and promote your brand with guaranteed impressions. New Sponsorship Opportunity: Our new SocialBoost program allows you to reach an expanded network of finance & risk professionals through social media. ALM TREASURY & RISK GROUP SPECIAL REPORT: TREASURY MANAGEMENT SYSTEMS Presented By content appears within social media feeds of your target audience driving awareness and deeper engagement for your brand. MEDIA KIT 2017

5 5 ELEVATE YOUR SOLUTION DURING CONSIDERATION RESEARCH & CONTENT SERVICES Learn more at activate.alm.com Listen to the market and establish your brand as a thought leader. RESEARCH Research provides robust intelligence about what matters most to your target audience to help set you apart from your competition and showcases your commitment to solving their biggest business challenges. CONTENT DEVELOPMENT Stand out from your competitors. Create custom content to educate and engage your targets whether you want to reach our audience or support your own website and marketing channels. We offer a full suite of content solutions: NATIVE/SPONSORED CONTENT Connect your thought leadership content with our digital audience in the context of the editorial user experience. Native Advertising includes multi-platform content placements in the flow of our editorial stories, resulting in higher visibility and engagement. n Whitepapers n Infographics n More n Videos n Articles & Blogs

6 6 ENSURE YOUR SOLUTION IS PROPERLY EVALUATED CONTENT DEVELOPMENT & DELIVERY Learn more at activate.alm.com Build and distribute engaging content to increase consideration and preference. CONTENT SYNDICATION Distribute your content across multiple marketing channels reaching your desired target websites, newsletters, and social to drive maximum downloads and engagement. WEBCASTS Two formats editorial and sponsor offer thought leadership opportunities and engagement with highly qualified registrants who have demonstrated interest in the topic. INTERACTIVE CONTENT Our newest offering combines our expertly-crafted content with an interactive digital experience to increase engagement and conversions. We offer multiple formats to best tell your story in more compelling ways.

7 7 GENERATE LEADS & CLOSE BUSINESS LEAD GENERATION, LEAD SERVICES, EVENTS Learn more at activate.alm.com Fast track your demand generation & gain more qualified prospects. Build new business relationships from our qualified database. GUARANTEED LEAD PROGRAM Leverage our proven and effective content syndication platform to generate leads in your target audience segments with guaranteed results. INDUSTRY EVENTS & CONFERENCES Meet and engage with impactful and influential decision makers at our signature ALM events. Network with qualified prospects, build brand awareness and more with a range of sponsorship opportunities or a custom program designed specifically for your business needs. LEAD SERVICES Convert more of your inbound leads and improve ROI with a suite of advanced lead services: scoring, nurturing, pipeline marketing and automated call transfer. CUSTOM EVENTS Build thought leadership and develop prospects with small event formats customized to your marketing priorities. n Roundtables n Executive Forums n Lifestyle Events

8 8 OVERVIEW & POSITIONING Reach High-Level Decision-Makers in Treasury, Finance, and Risk Management with Our Unique Multi-Platform Approach Delivered via multiple channels, including: Corporate treasury used to be narrowly focused on cash flow, but the function s perspective has steadily expanded. As CFOs have taken on increasingly strategic responsibilities, treasurers have become involved in high-level decisions throughout the finance function. Corporate treasurers, CFOs, and other finance managers consistently rely on the news and insights available via the integrated digital media channels of Treasury & Risk. It engages corporate treasurers, CFOs, VPs and directors of finance, and senior risk managers in companies ranging from midsize businesses to the world s largest global organizations on topics that include: Website Events enewsletters Special Reports Cash Management & Cash Forecasting Financial Risk Management Bank Relationship Management Trends in Corporate Finance & Accounting Working Capital Management Credit & Debt Management Global Regulatory Landscape Technology Trends Cloud-based Treasury Systems Pensions & Benefits Operational Risk Management And Much More Contact us for more information on our Special Report sponsorship opportunities!

9 9 AUDIENCE SUMMARY & BRAND ALIGNMENT Leverage the ALM Treasury & Risk Group Treasury & Risk provides corporate treasury, finance, and risk management professionals with the news and how-to information they need to do their jobs. Our editorial content, delivered through multiple interactive channels, mixes strategic insights from thought leaders with in-depth analysis of best practices, original research projects, and case studies with corporate innovators. You can rely on Treasury & Risk as your trusted partner to engage with decision makers in corporate finance and syndicate your content with a customer-centric approach. n Breaking News & Alerts n Research n Features & Analysis n Case Studies n Special Reports Total Reached OUR BRANDS Special Report T&R n Thought Leadership n Cross-Platform Content Delivery n Interactive, Digital Format n Customized Marketing Message n Exclusivity 11,680 Avg. Monthly Unique Visitors* 28,864 Avg. Monthly Pageviews* Total Reached 33,000 Special Report enl Subscribers + 50,500 Total enewsletter Subscribers + 12,250 Subscribers + * Adobe Site Catalyst Monthly Averages: January 1 - July 31, Publisher s own data.

10 10 EDITORIAL OVERVIEW About Treasury & Risk Treasury & Risk is designed to meet the information needs of finance, treasury, and risk management professionals. Our editorial content, delivered through multiple interactive channels, mixes strategic insights from thought leaders with in-depth analysis of best practices, original research projects, and case studies with corporate innovators. With the addition of our new Global Newsroom, our resources are aligned to create cross-industry opportunities for professionals in complex industries, providing optimal content and intelligence in ways that offer the greatest business benefit for our audiences. News The latest news affecting treasury, finance, and risk managers. Features & Analysis Deep dives into trends and best practices in treasury, finance, and risk management. enewsletters & Updates T&R Express enewsletter T&R Special Reports T&R Webcast Updates T&R Partner Updates Original Research & Case Studies Editorial Surveys explore ways in which corporations are managing treasury, finance and risk management. Case Studies featuring treasurers, CFOs, and other practitioners who are spearheading innovation in their organizations Awards Program The prestigious Alexander Hamilton Awards recognize standout leaders in treasury and risk management

11 11 BRAND-RELATED AUDIENCE DATA & REACH/TRAFFIC Treasury & Risk Audience: Connecting your brand to an experienced, educated and diverse base of finance executives 34% of visitors are key finance professionals including C-level executives, VPs, directors, treasurers, risk managers and analysts * 77% took a purchasing action during the last year as a result of seeing a product or service on Treasury & Risk * $15 Billion average annual corporate revenue * 90% have some level of influence on purchasing/ vendor selection decisions for treasury, finance, and risk management products and services * 7.3 Years average time spent accessing/ reading T&R content * 43% of users are very frequent/ frequent visitors. * 11,680 Avg. unique monthly visitors ** 28,864 Avg. monthly pageviews ** * 2016 Treasury & Risk Site Visitor Study ** Adobe Site Catalyst Monthly Averages: January 1 - July 31, 2016

12 12 BRAND-RELATED AUDIENCE DATA & REACH/TRAFFIC Treasury & Risk Senior finance executives actively purchasing your products and services for their organizations Purchasing Involvement by T&R Visitors * Treasury & Risk Visitors are Responsible for * Product/Service % of T&R Audience Product Type ** % of T&R Audience Cash Management Banking 71% Treasury Management Software System 66% Cloud-Based Treasury/Finance Solutions 65% Debt & Borrowing 61% Investment Management 61% Hedges of Financial Risk 58% Accounting Software/Services 56% Budgeting/Performance Management 80% Bank Relationship Management 79% Accounting 78% Audit 77% Cash Management 76% Cash Forecasting 75% Operational Risk Management 75% Accounts Receivable 74% Financial Risk Management/Hedging 74% Accounts Payable 73% IT/Technology Infrastructure 72% * 2016 Treasury & Risk Site Visitor Study

13 13 EDITORIAL OVERVIEW About Treasury & Risk Special Reports Topics specifically targeted to treasury, finance and/or risk managers Thought leadership via targeted digital issues and corresponding cross-platform content delivery The format of Treasury & Risk Special Reports provides a unique marketing opportunity. Each Special Report focuses on a very specific topic of interest to treasury, finance, and/or risk managers. Sponsors may provide an advertorial that presents their organization s marketing message within the context of high-quality editorial on the same topic. In addition, each sponsor may provide an expert source to be quoted within the feature articles discussing the key issues addressed by the Special Report. Topics include: SPECIAL REPORT: TREASURY MANAGEMENT SYSTEMS n L iquidity Management n B ank Relationships n T reasury Management Systems MAKING STRIDES WITH THE HELP OF TECHNOLOGY n G lobal Outlook n C redit Management n F X & Hedging n Cybersecurity PAGE 2 Sponsored by: Kyriba & Reval APRIL 2016 SPECIAL REPORT treasuryandrisk.com ALM TREASURY & RISK GROUP MEDIA KIT 2017

14 14 EDITORIAL HIGHLIGHTS OPPORTUNITIES TYPE OPPORTUNITY TIME AVAILABLE TO ALEXANDER HAMILTON AWARDS SPONSORSHIP Premier contest for treasurers and senior finance executives Spring 2017 Multiple Sponsors TREASURY & RISK THINK TANK Multimedia portfolio of thought leadership content Year Round Exclusive Sponsorship T&R EXPRESS ENEWSLETTER Editorial sponsorship of the weekly enl Year round Multiple or Sole Sponsored T&R WEBCASTS Editorial or Vendor-sponsored Year round Varies by webcast EDITORIAL RESEARCH SPONSORSHIP Thought leadership and long-term visibility Year round Sole Sponsorship per Topic TREASURY & RISK SPECIAL REPORTS Thought leadership via cross-platform content delivery Bi-monthly Multiple Sponsors (limited to 4) For full editorial calendars, contact your sales manager for more information. Event Coverage Sponsorships Exclusive advertising aligned to our coverage of leading industry events & conferences

15 15 RESOURCES Additional Information Access information via our online resources below. Reprints & Licensing OUR WEBSITES & SERVICES TreasuryandRisk.com Treasury & Risk Special Reports MARKETING SOLUTIONS INFORMATION Editorial Calendars: contact your sales manager Digital Specifications: engage.alm.com Digital Advertising Examples: engage.alm.com Alexander Hamilton Awards Print Specifications: engage.alm.com Marketing Services: activate.alm.com Rates: contact your sales manager Custom reprints are one of the most authoritative and convincing ways to get your message across to your intended audience and allow you to brand your company through a reputable news source. They can be tailored to meet your specific business needs and can include a tagline, contact information, logo, or display advertisement. Visit at.alm.com/reprints for more information or to order reprints today! CONTACT US ADAM DUNN SR. DIRECTOR, FINANCE GROUP SALES adunn@alm.com ROB AKERT NATIONAL SALES MANAGER rakert@treasuryandrisk.com

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