HELLO. We re PD, a Strategic retail & Shopper marketing agency, we work with leading international brands to help create a visionary future.

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Valerie Taylor
6 years ago
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2 HELLO. 2 // We re PD, a Strategic retail & Shopper marketing agency, we work with leading international brands to help create a visionary future.

3 3 // THINK. CREATE. CRAFT. From Strategy to Implementation we create seamless and captivating experiences for the ever changing customer. Our team can help guide your brand on small scale glorifiers through to full retail environments. MAXI PAGE

4 4 // We are a dynamic team of Retail designers with a passion for simplicity & innovation. 3D ARTISTS GRAPHIC DESIGNERS RETAIL STRATEGY DEVELOPERS CONCEPT ARTISTS ENGINEERS PRODUCTION & PROCUREMENT

5 5 // FUTURE. Shoppers on average consult about four websites for price and feature information. However, half of them end up buying in bricks-and mortor stores. EXPERIENCE TAILORED SEAMLESS

6 6 // TECHNOLGIES. We re starting to see more and more brands intergrating technology into the retail environment. SMART MIRROR MOTION CAPTURE RFID CHIPS FACIAL RECOGNITION IBEACON INTERACTIVE PROJECTIONS TOUCH SCREENS

7 7 // To Date We Have worked with over 200 brands In the UK, Europe, Asia and the USA COSMETICS ELECTRONICS FASHION TOBACCO PHARMACEUTICALS DRINKS SPORTS

8 THINK. 8 // Strategy is fundamental to the success and sustainability of any brand.

9 CREATE. 9 // Effective retail design can have a tangible and far-reaching impact on a brand. We will help ensure that a brand is correctly positioned and re-align where it is not. It is also important to allow differentiation from its competitors.

10 CRAFT. 10 // We believe that quality comes from creating with passion, care, and attention to detail. It is quality that is honed, refined, and practiced over the course of our existence.

11 11 // PD were asked to be involved by GSK in the campaign to re-brand Maxi Muscle to Maxi Nutrition.

12 12 // THINK. PD helped develop the retail strategy for the re-brand.

13 13 // CREATE. PD Created a global retail toolkit for local markets & simplify a confusing category.

14 14 // CRAFT. We engineered and installed the POS in 700 UK Holland & Barratt and GNC stores.

15 15 // We were tasked with creating an experiential zone for L Occitane that would evoke all senses within the comsumer. This design provides and striking and evocative execution.

16 16 // THINK. The new brand had to reflect the natural ingredients used in their products.

17 17 // CREATE. We designed a space that engages all 5 senses to grab the consumer like never before.

18 18 // CRAFT. Our use of bright colours and natural materials ensured for a striking and disruptive space.

19 19 // Silver Cross required a modular plinth to promote their new buggy in MontherCare.

20 20 // THINK. We were asked to think about the messaging strategy and key comms across the unit. Stylish Timeless Performance Innovation

21 21 // CREATE. We were encouraged to create a range of conceptual designs.

22 22 // CRAFT. Manufactured and installed in MotherCare by our installation partner

23 23 // PD were asked to provide an execution for the Westfield, Oxford Street store that promoted the refresh campaign by bringing theatre to the window.

24 24 // CREATE. This was an interactive hologram unit to engage people outside the store.

25 25 // CRAFT. Manufactured and installed in 02, Westfield by our installation partner

26 26 // PD were tasked with bringing in retail theatre for JD sport opening whilst highlighting Superstar sub brand Pharrel, Rita Ora and David Beckham. It was key to incorporate an in-store social media campaign.

27 27 // CRAFT. Interactive selfie camera & facial recognition software allows adidas to target their consumers directly.

28 28 // Unilever required a premium wall display, to be designed and rolled out in cafés across the UK. The brief requested solid natural wood construction and specified that the outcome should not be produced from cheap laminate.

29 29 // THINK. We had to find a solution for creating different natural wood textures within budget.

30 30 // CREATE. We printed the different wood textures onto plywood to achieve the real wood look.

31 31 // CRAFT. We used the waste material to produce another unit for Lipton saving Unilever 50%.

32 32 // Following existing guidelines, PD helped to design new store layouts and managed the procurement and supply chain.

33 33 // CREATE. Store Visual.

34 34 // CRAFT. We fitted the Samsung store in a way that perfectly enhanced the customer journey.

35 35 // CRAFT. We fitted the Samsung store in a way that perfectly enhanced the customer journey.

36 36 // PD were asked to create a global retail toolkit for Scotts Back to School campaign which runs across Malaysia during the rainy season. We also had to manufacture a range of elements for global brand category review.

37 37 // THINK. Our initial sketches were formulated around the brands iconic logo devices.

38 38 // GLOBAL CREATE. We created a global retail toolkit for local markets. RETAIL TOOLKIT

39 39 // CRAFT. Selected toolkit elements were produced for market.

40 40 // We were asked to help Design, build and Install engaging in store pos to coincide with the release of their new product Ecotank. The POS was installed in 56 stores nationwide.

41 41 // THINK. The task was to visually grab the attention of shoppers and encourage education.

42 42 // CREATE. By using bright print related acrylic risers, we created a bay that was visually disruptive.

43 43 // CRAFT. We Installed the POS into 56 stores with the help of our Installation partners.

44 44 // Several times during the year, H&M will showcase a limited edition collection that has been designed in collaboration with a high end fashion designer (Isabel Marant). The pieces from this collection are sold on an exclusive basis.

45 45 // THINK. Concept ideas had to be light and airy with a monochrome treatment. CLEAN FLAWLESS SHARP MODERN

46 46 // CREATE. As the events have a heavy footfall, the overall concept needed to be clean and open.

47 47 // CRAFT. The final design had to be installed within a 3 hour window.

48 48 // Our challenge was to deliver a toolkit for the XS range progressing on POSM material already delivered in 2012.

49 49 // THINK. The new toolkit had to evoke the updated brand look. We translated this into 3D forms. LIGHT GEOMETRIC SHARP MODERN

50 50 // CREATE. For the colour palette we used reflective metals, coloured acrylics, glass and blue light.

51 51 // GLOBAL RETAIL TOOLKIT CRAFT. PD delivered a strong brand identity across multiple POSM items and experiences.

52 52 // Umask required us to redesign their brand and flagship store in China. We needed to create a category solution for 120 face mask SKU s as well as a store to reflect their natural brand ethos.

53 THINK. The new brand had to reflect the natural ingredients used in their products. NATURAL PURE 53 // HARMONY

54 54 // CREATE. We designed a toolkit of parts for the other stores to keep the brand consistent.

55 55 // CRAFT. We created detailed drawing packs of the space to be used by the shop-fitters in China.

56 56 // PD were approached by the Chalhoub group to produce an environment that reflects a spa surrounding. Using aroma rooms to highlight product.

57 57 // THINK. The space had to reflect the brands products as well as reflect a spa environment.

58 58 // CRAFT. We created a space with the perfect balance of culture, brand and aroma.

59 59 // CRAFT. We created a space with the perfect balance of culture, brand and aroma.

60 60 // This project required us to produce and interactive bar for Ballatine s Whisky. It would inform consumers on product details through touch RFID technology in a stunning way.

61 61 // think. Ballantines has a strong hold in live events and music. They offer a range of brand experiences to the public.

62 62 // CREATE. We created a bar that showcased amazing technology whilst staying true to the Ballantine s brand.

63 63 // CREATE. We used cutting edge RFID technology that interacts with the screen to display product information when placed.

64 THINK.CREATE.CRAFT +44 (0) pd, Chapel Lane, St.Ives, Cambridgeshire, PE27 5DX W W W. P D - P O S. C O M

BOTTLE YOU COULD BE HANDY IF. CREATIVITY If you re after an agency with creativity on tap, then look no further. WOULDN T IT BE YOUR SOURCE?

BOTTLE YOU COULD BE HANDY IF. CREATIVITY If you re after an agency with creativity on tap, then look no further. WOULDN T IT BE YOUR SOURCE? WOULDN T IT BE HANDY IF YOU COULD BOTTLE CREATIVITY If you re after an agency with creativity on tap, then look no further. We re passionate about good design, and whilst we re not afraid to push the boundaries,