MultiQ Digital Signage - THE DIGITAL STORE FOR OPTIMAL CUSTOMER COMMUNICATION LEADING DIGITAL SIGNAGE

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1 MultiQ Digital Signage - THE DIGITAL STORE FOR OPTIMAL CUSTOMER COMMUNICATION LEADING DIGITAL SIGNAGE

2 BRILLIANT IMPACT WITH DIGITAL SIGNAGE BY MULTIQ We are privileged to work with several major European retailers. With an innovative mindset and long experience of the retail sector we offer a wide range of services. Our solutions optimize the customer experience, increase sales and strengthen brand loyalty. Digital Signage is the link between online and in-store shopping. All information is targeted based on the customer s activities within the store and online. In order to optimize communication, the customer journey is divided into 7 CUSTOMER ZONES, each with different possibilities for Digital Signage. Digital Signage offers great opportunities for customer communication as well as internal information.

3 In-Store Web In-store web is a complete service for displaying product information etc. in retail environments. It can also serve as sales support for staff and an opportunity for customers to find information on their own. Access to the complete product range Link between online and in-store shopping Sales support THE CUSTOMER JOURNEY A well-planned customer journey encourages the customer to stay in the store longer, leading to increased sales. Here we describe the activity zones and the applications we offer for the customer journey. Transition zone Provides a good opportunity to welcome the customer to the store and remind them of current offers. Attraction zone Customers who are familiar with the store move quickly towards a specific goal. Providing information that causes the customer to slow down breaks this trend and increases the probability that he or she will notice new products. Digital Signage in shop windows and entrances should be attractive, encouraging shoppers to enter the store. Increase footfall by showing special offers and new products or services. Traffic zone

4 POS Signage Video Walls Perfect for making an impact and creating an attractive environment. Strengthen a brand Create good customer experience Encourage additional sales at the POS In-Store TV Customized information depending on where the customer is. Take advantage of waiting times to convey the desired message to the customer. Display special offers, new products and brand values. Reduce perceived waiting time Promote new products and services Increase interest Increase sales and customer satisfaction Self-service Signage Self-service signage in the store gives the customer an integrated shopping experience, i.e. a seamless connection between shopping online and in-store. Customers can find information themselves, improving the level of service and information accessibility in the store. Easy to find the right product Access to detailed information Possibility of ordering products currently not in stock in the store Integration between online and in-store shopping Category zone The products in a store are arranged in categories to make it easier for the customer to find what they are looking for. Interactive information services provide a complement to sales personnel, allowing the customer to find detailed information on a product. Advertisements for certain brands and inspirational film clips can be shown on large screens, providing entertainment. Information zone Information zones, providing information on the values of the chain and on loyalty programmes, are common in large department stores. They provide a means of strengthening the brand and informing customers on the environmental and societal responsibilities taken by the chain. Checkout zone Having selected their items, the customer now proceeds to the checkout. Small, less expensive items are normally located here to encourage impulse purchases. They also help reduce the perceived queueing time. Information on these products, as well as more entertaining information, can be shown on digital screens here. Exit zone Having made their purchases, the customer leaves the store. Take this opportunity to thank them for their visit, welcome them back, or give them some information on next week s special offers leave them with the feeling of a pleasurable shopping experience. It s also possible to ask the customer to evaluate their shopping experience or ask them for suggestions interactively, by answering a couple of simple questions on a touchscreen.

5 Window Signage Choose the right messages to attract attention. Mainly brand values but also special offers and new products. Encourage interest Attract customers into the store Create a modern and attractive impression Queue Signage Turns queuing time into information and advertising time. E ffi cient customer flow Information reduces perceived waiting time Mobile Signage The size and mobility of tablets makes them an ideal source of information and entertainment anywhere in the store. Outdoor Signage Captivate your audience with an outdoor display in all kinds of weather. Encourage customers to enter the store Reach customers at a greater distance Reach customers outside opening hours EFFECTIVE INTERNAL COMMUNICATION A strong brand needs to be well-established inside the company before it can become a well-known brand to the public. Digital Signage allows you to spread information to your employees so that they have a better understanding of what s going on within the organization. Efficient means of spreading information Easy access to information Commitment and a sense of belonging Comprehensive understanding of the business

6 MULTIQ KNOWS MONITORS With over two decades of proven experience in high-quality monitor design, MultiQ has developed an innovative mindset and an understanding of the requirements of professional installations. Outstanding in public environments MultiQ s monitors are especially designed for use in public environments. The metal casing protects the internal components and makes the monitor easy to keep clean. Future-proof design The timeless Scandinavian design combined with a product range that will retain its visual appeal for many years means that the interior design of your store will remain coherent, today and in the future. Customization Our monitors provide unique possibilities for customization: choice of chassi colours, logo in print or relief, card reader, integrated speakers, etc. Low cost of ownership Components of the highest quality are handpicked and thoroughly tested. We provide long-life monitors well suited for public environments. Full range of models We offer a wide range of media players and monitors in sizes from 12 up to large video walls. Our three ranges of displays: Classic, True-Flat and Display, offer a broad range of unique features. MultiQ always at your service Rely on us to minimize downtime and provide a high level of service, always within easy reach. We offer worldwide support through our network of repair centres.

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8 WELCOME TO MULTIQ - THE COMPLETE SOLUTION PROVIDER MultiQ is the most experienced provider of Digital Signage and customized monitors in northern Europe with offices in Sweden, Denmark, Norway, Germany and the UK. Our main markets are retail, banking, gaming and transport. Our customers include some of the largest and most important in their branch. Our main asset as a company is our ability to customize our solutions to the customer s specific requirements. The complete offer from MultiQ includes: Digital Signage advisory, Content Creation MultiQ Cloud Service Hardware offer, Installation & Project Management 24/7 Operations & Monitoring, remote- and on-site Support LEADING DIGITAL SIGNAGE