SBB Green Steel Strategies 2012
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1 Platts 3rd Annual SBB Green Steel Strategies 2012 Defining a common perspective for a future sustainable steel industry Kempinski Adlon Hotel, Berlin - 19 th & 20 th April
2 Platts is delighted to announce that the 3rd Annual SBB Green Steel Strategies conference will be taking place in Berlin for With the cost to steelmakers of the EU s carbon pricing scheme likely to increase drastically in 2013, and similar schemes springing up in a number of other steelmaking regions, the steel industry has little time to gain a full understanding of what will change in their business and marketplace. SBB Green Steel Strategies Conference will shed light on these fast approaching developments that are set to affect the entire industry. This year s discussions will focus on producer responses, possible import taxes, the CO2 trading mechanisms and future carbon prices. The conference will also include an increased emphasis on the initiatives from Asian steel producers. Dates & Venue This year, for the first time, our Green Steel Strategies event will take place in Berlin, Germany from the 19th 20th April The venue is the superb Kempinski Adlon Hotel, which is located in close proximity to the Brandenburg Gate. Audience SBB/Platts Green Steel Strategies conference will once again welcome over 150 senior level professionals from across the globe to discuss how the steel industry can work together to define a common perspective for a sustainable steel industry. Confirmed speakers for 2012 include: - Dr Edwin Basson, Director General, World Steel Association - Dr Hans-Jorn Weddige, Head of Climate Change Policy, Thyssenkrup Steel - Steve Rowlan, General Manager of Environmental Affairs, NUCOR - José Otávio Andrade Franco, Environment Manager, AcelorMittal Brasil - Danny Croon, Environment Director, EUROFER - Thomas Tillman, Vice President Sales, Jersey Shore Steel Company - Dr Matthias Finkbeiner, Chair of Sustainable Engineering, Berlin Technological University - Dr Julian Allwood, Group Leader, WELLMET2050 Cambridge University - Arnaud Willems, Partner, Sidley Austin - Michel Van Hoey, Partner, McKinsey & Co - Clare Broadbent, Manager for Life Cycle Assessment, World Steel Association - Christopher Beauman, Senior Adviser, EBRD - Simone Ruiz, European Policy Director, International Emissions Trading Association (IETA) - Rob Elsworth, Policy Officer, Sandbag - Chris Davis, Managing Editor, Steel News and Pricing Americas, Platts/Steel Business Briefing - Roger Manser, Former Managing Editor, Platts/Steel Business Briefing - Tomas Gutierrez, Analyst, Platts/Steel Business Briefing
3 Event History: Now in its third year, the SBB Green Steel Strategies conference is Europe s first annual summit which brings together those members of the steel community committed to making the industry part of the emissions solution. The event has grown year on year, and feedback from 2011 attendee s told us the following: 96% of attendees would attend the conference again 95% of attendees rated the conference as good or excellent 95% of attendees rated the quality of speakers as good or excellent 100% of attendees rated the topics discussed as good or excellent Testimonials "A unique forum with broad representation and decision makers from all industry stakeholders - steelmakers, mining companies, steel users, technology providers, regulators, and industry contractors -, providing first hand insights and great interactive sessions. Partner, McKinsey & Co The SBB Green Steel Technology Conference was a great opportunity to hear from all relevant players about the state-of-the-art and their visions towards green or even sustainable steel Chair of Sustainable Engineering, Berlin Technical University Event Organising Committee As ever, this year s event is being put together by our SBB Green Steel Strategies committee, which for 2012 is made up of: - Joseph Ravenscroft - Event Manager - Roger Manser - Former Managing Editor - Tomas Gutierrez - Analyst - Chris Davis - Managing Editor, Americas Platts and SBB Platts acquired the Steel Business Briefing Group, a leading information provider to the global steel market through its two core businesses, Steel Business Briefing (SBB) and The Steel Index (TSI) in July The acquisition of the SBB Group enables Platts to provide customers and the markets with the benefit of a larger, highly experienced editorial team, a dramatically expanded number of price assessments, and a far more expansive product and conference mix. If you would like any further information regarding this year s Green Steel Strategies Conference Please contact me directly. Best regards, Joseph Ravenscroft Event Producer, EMEA Conference Division Platts/SBB
4 Conference Day 1 Thursday 19 th April Welcome Breakfast Chairman s Opening Remarks Roger Manser, Former Managing Editor, Platts/Steel Business Briefing EFFECTS AND IMPACTS OF ENVIRONMENTAL ISSUES ON THE GLOBAL STEEL TRADE AND THE LOCATION OF PRODUCTION Ensuring the steel industry is on track to move towards a sustainable future - Delivering investments in improved equipment and practices in spite of reduced margins - Creating a cohesive roadmap to environmental sustainability despite differing National incentives - Promoting the idea that steel has an important role to play in a future environmentally sustainable society Dr. Edwin Basson, Director General, World Steel Association Overview of the environmental issues which are driving today s steel industry - How the European Iron and Steel industry deals with the unabated amount of environmental legislation - Environmental legislation in the pipeline - European industry being a prerequisite for a continued sustainable European society, like we know today Danny Croon, Environment Director, EUROFER Carbon leakage: What is currently being done to ensure European Steelmakers are incentivised to continue operating in the region? - The implications of a likely loss of new investment in the region by foreign steel companies Dr. Hans-Jörn Weddige, Vice President - Environment & Climate, ThyssenKrupp AG Networking Coffee Break The impact of climate change regulation on steel production globally How can steel go green and survive? - Taking the case to the regulators: Can the steel industry become proactive? - Is a sectoral agreement on climate change a reality, and how will this affect the future regulatory landscape? Arnaud Willems, Partner, Sidley Austin REDUCING CO2 EMISSIONS: DELIVERING GREENER APPLICATIONS OF STEEL How should steelmakers react to increasing volatility of input factors (incl. CO2)
5 - Emerging trends - How have similar markets (e.g, aluminum) evolved? - Possible evolution pathway for steel - Implications for steelmakers and their customers - Strategies that steelmakers can adopt to deal with the new situation Michel Van Hoey, Partner, Mckinsey & Co Relevance of Life Cycle Assessment and carbon footprint for the steel industry - Examination of the methodological frameworks and challenges - Guidance on how to use and implement Life Cycle Assessment? - Case study examples Dr Matthias Finkbeiner, Professor of Life Cycle Analysis, Berlin Technical University Networking Lunch Break GLOBAL GREEN STEEL CASE STUDIES Green Initiatives within Brazilian Steel Production: Arcelormittal Brazil Case Study - How is the Brazilian Steel industry approaching a sustainable future? - Details of AM Brazil's current and future green initiatives including decreasing the carbon footprint of their logistic operations - Future plans and timelines for meeting environmental regulatory demands José Otávio Andrade Franco, Environment Manager, AcelorMittal Brasil The Worlds Greenest Steel manufacturer? Jersey Shore Steel Company Case Study - Over view of Jersey Shore Steel company, a US based steel producer who use 100% recycled materials and have a documented negative carbon footprint - Details of their production methods which allow them to tap methane gas from a nearby landfill and reheat and reroll T-rails to produce bars used in furniture, agriculture, fence posts and other applications Thomas Tillman, Vice President Sales, Jersey Shore Steel Company PANEL DISCUSSION: Making Carbon Steel in a Carbonless Society - What are the realities of carbon steel in a carbonless economy? - The economics and implications of a green steel industry - How do Green power initiatives affect a sustainable steel industry? - How do regional approaches inhibit sustainable steel production? Chaired by: Steve Rowlan, General Manager of Environmental Affairs, NUCOR Networking Coffee Break
6 THE IMPACT OF C02 PRICE TRENDS AND IMPLICATIONS FOR THE STEEL INDUSTRY Overview of the issues and implications of emissions trading in Update on the regulatory landscape of global Emissions trading - Phase 3 changes including auctions and benchmarking, - The use of offsets post 2012 Simone Ruiz, European Policy Director, International Emissions Trading Association (IETA) The mechanics of Durban and ramifications for Green Steel - Adapting to an extension of the Kyoto protocol - Potential for an extension to the Emissions Trading Scheme beyond National developments for key countries post-durban including India, China and Australia The global march of carbon pricing and implications for the steel market - Impact of the carbon trading in China What does this mean for the industry - Details of the PAT scheme in India - Outline of the Australian carbon market - Possible carbon market in Korea and Japan: how will this affect steelmaking in these regions? Rob Elsworth, Policy Officer, Sandbag Chairman s Closing Remarks Roger Manser, Former Managing Editor, Platts/Steel Business Briefing Evening Cocktail Reception Welcome Breakfast Conference Day 2 Friday 20 th April Chairman s Opening Remarks Roger Manser, Former Managing Editor, Steel Business Briefing WELLMET2050: Dramatically reducing energy use and carbon emissions in steel manufacturing - Steel, aluminium and the carbon targets Exploring untried efficiencies such as streamlined metal fabrication and the direct re-use at the end of the construction lifecycle - Programme updates and timelines Dr Julian Allwood, Group Leader, WELLMET2050 Cambridge University
7 09.35 Green iron and steel making technologies - Leveraging technologies to reduce CO2 emissions at the point of production - Utilising technology to transfer steel production waste streams into beneficial green resources Finance and the transition to Green Steel - What are the policy preconditions required? - What are the implications for Steel company strategies and profitability in the EU and the CIS? Christopher Beauman, Senior Adviser, EBRD Coffee and Networking Break The role of steel in the future of the renewable energy sector - Current and future utilization of steel in the Wind Turbine community Green steel and the construction industry Current and future applications - Green Steel Construction: Exploring the recyclability and sustainability offered through high grade steel projects - Sourcing sustainable steel: Insight into the construction industry's sustainable sourcing initiatives Look to the future: What costs will steelmakers face in 2030? - An assessment of potential fluctuations in cost and availability of materials for Steel producers in A rare opportunity to evaluate how the industry will evolve and how producers can stay competitive in the long term Roger Manser, Former Managing Editor, Platts/Steel Business Briefing Tomas Gutierrez, Analyst, Platts/Steel Business Briefing Chairman s closing remarks Close of Conference
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