Circular Design Challenge - Advisors 2. Expert Advisors

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1 ADVISORS

2 Circular Design Challenge - Advisors 2 Expert Advisors Angus Grahame, Splosh! Brady Halligan, The Green Program Chris Grantham, IDEO Christina Seidel, Recycling Council Alberta (RCA) Gonzalo Munoz, Triciclos Jan Leyssens, Plan C Joe Murphy, EMF Karen van der Stadt, KIDV Lara Dickinson, OSC2 Lauren Yarmuth, IDEO Lewis Perkins, Cradle to Cradle Products Innovation Institute Linus Jiremark, Packground Lukas Hoex, DSM Niaga Michiel De Smet, EMF Nick Cliffe, Innovate UK Nina Goodrich, GreenBlue Peter Goodwin, Closed Loop Recycling Ryan Williams, Method Sander Defruyt, EMF Sanderine van Odjik, Enviu Sandra Curtis, Plastic Pollution Coalition Savannah Whitney, Coursera

3 Circular Design Challenge - Advisors 3 Angus Grahame Splosh! Angus Grahame is the founder of Splosh.com and a circular economy specialist. He knows about starting up a plastic reducing business and the practicalities of converting ideas into real solutions. Brady Halligan The Green Program Brady Halligan is a design thinking strategist focused on collective action. He s an expert in innovative growth strategies, marketing, sales and community building. Chris Grantham IDEO Chris works with organisations on system change and breakthrough innovation. His work has involved a number of design-led initiatives with the Ellen MacArthur Foundation, including the development of The Circular Design Guide. Launched at The World Economic Forum in 2017, the guide aims to develop a generation of creatively confident, systems orientated circular designers and more resilient organisations capable of thriving in the circular economy.

4 Circular Design Challenge - Advisors 4 Christina Seidel Recycling Council Alberta Christina is a life-cycle assessment, waste reduction and recycling expert, with extensive operational design experience. She is interested in integrating this knowledge into circular economy and zero waste models. She holds a PhD in Engineering Management, a Masters degree in Environmental Design (Environmental Science), as well as a B.Sc. in Mechanical Engineering. She operates sonnevera international corp., a waste reduction consulting firm, and is the current Executive Director of the Recycling Council of Alberta. Gonzalo Muñoz Triciclos Gonzalo Muñoz has worked with several consumer good companies in his past life for almost 10 years. He now runs a recycling B-corp in 5 countries in South America, seeking to solve the issues with the non recyclable plastics packaging he previously put on the market.

5 Circular Design Challenge - Advisors 5 Jan Leyssens Plan C Jan is a Belgium-based designer, maker and entrepreneur creating business models, products and services for Circular Economy and social innovation. He strongly believes you can t turn sustainability into a positive story if your main focus is on negative impact. In design, Jan always looks for the overlap between activism and entrepreneurship, technology and community. Joe Murphy Ellen MacArthur Foundation Joe manages the CE100 business network and EMF s day-to-day contact with emerging innovators. Joe has ample experience in sniffing out disruptive, systemically relevant innovations, both in his current role and his previous one, where he helped grow social enterprises working in Education in London.

6 Circular Design Challenge - Advisors 6 Karen van der Stadt KIDV Karen is a packaging expert at the Netherlands Institute for Sustainable Packaging. Since 2009 she has been connecting packaging design & packaging waste and policy & practice. Karen has extensive practical knowhow of the entire packaging chain and is specialized in packaging design for recycling. She started her career as a technical packaging designer for several brands at a design agency. Lara Dickinson OSC2 Lara has nearly twenty years of consumer packaged goods marketing, sales, and general management experience with an emphasis on bringing healthy product innovations to the natural and mass market. For the past five years, she has provided strategic sales, marketing and leadership consulting to consumer goods companies, including Numi Organic Tea, Alter Eco Foods, Jamba Juice, House Foods America and Japan, Mighty Leaf Tea, Gardein Protein, and Balance Bar, Nestle s Purina, Estancia Beef, and Boppy.

7 Circular Design Challenge - Advisors 7 Lauren Yarmuth IDEO Lauren is trained as an architect, but seasoned as an entrepreneur, her work often takes the form of sustainable / circular design, on projects that range from buildings to food systems, and business strategy to community engagement. With a wholesystems lens, Lauren is driven to find opportunities for shared value and long-term capacity building. Lewis Perkins Cradle to Cradle Products Innovation Institute Lewis Perkins is a champion for sustainability and social responsibility personally and professionally. Perkins works with the Cradle to Cradle Products Innovation Institute, guiding manufacturers to make better products for people and planet. Linus Jiremark Packground Linus Jiremark is a packaging sustainability specialist with a mission to create packaging solutions with regard to future generations. He is accustomed to challenge the packaging industries through independency and with differentiated low-impact purposeful designs.

8 Circular Design Challenge - Advisors 8 Lukas Hoex DSM-Niaga Lukas has experience working on marketing at organizations that redesign a diversity of products from the ground up, working on various circular economy initiatives. He s also taught circular economy courses at University of Amsterdam. Michiel De Smet Ellen MacArthur Foundation Michiel works with the New Plastics Economy initiative and has worked closely with building the vision for a system that works. He has previously consulted management executives in both private sector, working at McKinsey & Company, and social sector, through the OnPurpose leadership programme. Nick Cliffe Innovate UK Nick is an innovation and circular economy specialist with extensive experience in recycling plastics and packaging. He has knowledge of packaging design, design for recycling, circular business model development and novel recycling technologies.

9 Circular Design Challenge - Advisors 9 Nina Goodrich GreenBlue Nina Goodrich has an industry background in plastics package development and now works with the Sustainable Packaging Coalition and GreenBlue to promote the principles of sustainable materials management that seek to help industry: use materials wisely, promote material health and recover more. She believes in the power of the circular economy to provide growth without waste and that innovation and sustainability are linked as key drivers for our future. Nina has worked to develop a value proposition for sustainability and to share it with all who will listen. Peter Goodwin Closed Loop Recycling Peter Goodwin designs, implements and manages collaborative systems and programmes within the hospitality and foodservice sector. His expertise is based on creating value and markets for used food and beverage packaging to ensure materials are recovered as a valuable raw material for local manufacturers.

10 Circular Design Challenge - Advisors 10 Ryan Williams Method Ryan has more than a decade of experience as a sustainability and product expert, and also as a toxicologist as well. He received his PhD in environmental toxicology from the University of California, Riverside. Sander Defruyt Ellen MacArthur Foundation Few people know more about the plastics packaging system than Sander. He works with the New Plastics Economy initiative and has been part of the core team writing both the New Plastics Economy reports. Sanderine van Odjik Enviu Sanderine has hands-on experience in setting up businesses in the field of circular economy. Her expertise lies in business model generation, validation, fundraising, and strategy development. She also has a deep understanding of the plastic/ packaging value chain, particularly of opportunities and challenges in emerging economies.

11 Circular Design Challenge - Advisors 11 Sandra Curtis Plastic Pollution Coalition Sandra brings a wealth of experience developing projects across media and at the intersection of education, science and health. An academic, author, producer, media executive and educator, she is applying her creative, entrepreneurial and business skills to expand the partnerships, programs, and projects of PPC. She earned her PhD at UC Berkeley in Education. Savannah Whitney Coursera Savannah currently works for Coursera, an education technology startup in the San Francisco Bay Area, where she specializes is product and design research. Her expertise lies in conducting research to inform product strategy, uncover user needs, validate design concepts, and evaluate user experiences. She s particularly interested in creating novel participatory design stimuli to unlock perspectives people might not consciously have access to.

12 CIRCULAR DESIGN CHALLENGE ADVISORS Thank you for being a leader in your community by contributing to the Circular Design Challenge. Together, we can make a lasting impact on this important topic.