Behavior Change for Energy Conservation: Principles and Practices to Engage the Campus Community

Transcription

1 Behavior Change for Energy Conservation: Principles and Practices to Engage the Campus Community Marian Huhman, PhD Chair, Energy Conservation & Building Standards SWATeam, UIUC Karl Helmink Associate Director, Utilities and Energy, UIUC

2 Energy Usage Trend FY07-FY16 Actual BTU /Sq Ft / Year (EUI) icap Goals, BTU/GSF Gross input, BTU/GSF HDD 350,000 9,000 8, , , , , , , , , , , ,028 Down by 27% 226, ,210 8,000 7,500 7,000 6, , , , , , , , , , , ,159 6,000 5,500 5,000 50,000 4,500 BTU/GSF HDD 0 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 4,000

3 Lots has been done... Retro-commissioning Lighting upgrades Building improvements ESCO s

4 But...

5 This talk Principles of behavior change Engaging the campus community Projects underway at UIUC Perspectives

6 Principles of Changing behavior Make doing the right thing... Easy, Fun, Popular

7 Right decision = Easy Lincoln Hall Stairs vs elevator

8 Right decision = Stair prompts

9 More stair prompts Stair prompts

10 Fun/Enjoyable A%253BUKGbgbtpnczshM%253Bhttps%25

11 Popular--Social pressure to fit in M%253A%253BdThC1AKYVoZi8M%25

12 Recap: Easy, fun, popular

13 Design to make it easy Lead users to the right choice. Choice architect firmintranet.files.wordpress.com%2f2010%2f11%2farchitect.jpg#id=2

14 Choice Architect Combat obesity: Put fruits and veggies in front. Energy conservation: Occupancy sensors

15 Nudges Nudge to the right choice, but (generally) don t force.

16 Behavior change: what works Altruism--usually not.

17 Behavior change: what works Awareness alone is not enough. Knowledge often needed, but not sufficient. For most of us, incentives are needed

18 Behavior change: what works Humans take the path of least resistance. Make the preferable choice the default. Example: Automatic closure of fume hoods

19 Behavior change: Communication Inspiring messages Pledges: I pledge to turn off my computer every night this week. Not a general statement: Energy conservation is important. Rather, a specific behavior: Turn off your room lights every time you leave your room.

20 Realistic expectations Campaigns to change behavior: 5 8 percentage points change. If use fines, taxes, regulations: 16 percentage points change.

21 Illinois Climate Action Plan Engage and incentivize the campus community in energy conservation, including a comprehensive energy conservation campaign, with at least 50% of units participating by FY20.

22 Campus engagement in energy conservation Illini Lights Out April 15, student volunteers

23 Campus engagement in energy conservation 9 buildings Pizza for incentive Results: 1500 lights turned off 70 windows closed.

24 Campus engagement in energy conservation Eco-Olympics

25 Campus engagement in energy Eco-Olympics conservation Competition between dorms. Incentive is a party and trophy.

26 Campus engagement in energy conservation Certified Green Office Program Campus offices do self-assessment of sustainable actions. Get certificate if meet criteria

27 Campus engagement in energy conservation Energy Conservation Incentive Program Awards to facilities with top energy conservation results.

28 Campus engagement in energy conservation Fume hood Shut the Sash Student led pilot project in 1 building

29 Campus engagement in energy conservation Student project 1: Green Hoods Information Reminders Praise Promising results Fume hoods A gentle reminder to shut the sash when not in use. Thanks for saving energy! Green Hoods [date] Thank you for helping us reach our ICAP objectives! Karl Helmink, Facilities & Services The Student Sustainability Committee Robert Hauser, Dean, College of ACES

30 Campus engagement in energy conservation Student project 2: Attitudes Barriers Motivators Influences Fume hoods Study: Fume Hood Usage: A Qualitative Examination of Energy Conservation in UIUC Labs

31 Campus engagement in energy conservation Results: Knowledge/awareness about proper fume hood usage OK for faculty and lab managers; poor for students at all levels. Student level: confusion about when to shut sash or turn off the fume hood Shutting the sash is burdensome Lack of perceived benefit

32 Campus engagement in energy conservation Results: Motivators: Metrics of lab s progress (e.g.,$ saved) Rewards food and competitions Reminders would help

33 Others: FUME HOODS Harvard s Shut the Sash competition Saves more energy than any other behavioral program Around $240,000/year Bi-monthly s and real-time collection

34 BUDGET for Green Labs Institution Annual Budget Work Force Time devoted Harvard Unspecified about $100k 1 full-time staff, 2 part-time faculty, 2 students Stanford Unspecified 1 full-time staff, Office of Sustainability faculty, student interns Texas $28K 1 part-time staff, several faculty members, 6 students UC Boulder ~$100K 1 part time 0.8 FTE, 10 students hrs/wk + 1 part-time faculty Unspecified 50+ hrs/wk from students ~92 hrs/wk

35 Campus engagement in energy conservation Includes: Lights & electronics Freezers Fume hoods Chemical usage & disposal Recycling Working toward Certified Green Labs program

36 Campus engagement in energy conservation Campus Budget pressures 1700 Fume Hoods (approx.) Annual Energy Cost $5-8 million Campus Lab Buildings Annual Energy Cost over $15 million

37 Campus engagement in energy conservation Recent RCx Building Discussion Natural Resources Building 30 Fume Hoods in the building Only 3 Fume Hoods are operational 10 VAV fume hoods added in 90 s

38 Campus engagement in energy conservation Need to balance safety w/ energy savings Typical RCx conversations Pros Fume Hood switches Green attitude Cons Chemical clean up needed Future grant work may arrive Upgrade work can be expensive Energy awareness needs to improve

39 Campus engagement in energy conservation Theory Number of needed fume hoods is decreasing in select areas of campus. Change in 30 year old labs. Campus parties must agree to take fume hoods out of service.

40 Campus engagement in energy conservation How to monitor usage? DDC control trending Physical inspection

41 Questions